start-up: a call to arms
DESCRIPTION
5 Minute lightening talk for Manchester TechNight #6 showcasing what Start-ups can offer enterprises.TRANSCRIPT
START-UP
A Call To Arms
Name, Rank & Board Experience
Ethar AlaliComing Soon!
(1999 - 2000)
(2014-2014)
(2012-2014)
(2006-2013)
(2014-Present)
(2014-Present)
(2011-Present)
Individual Director
Corporate Director
Enterprises Need…
YOU!
THE GOLD PLATED TOILET
Who me?
Uh oh!
Cut Out Waste, Work More Effectively
Wholly Optimise the Right Things Attain A Delivery Cadence
-2
0
2
4
6
8
10
12
1 2 3 4 5 6 7 8 9 10
Manage Uncertainty Learn & Improve
.
Scale(?) Comparison
THE GOLD PLATED TOILET
Start-up Founder
$4
0 m
illi
on
Source: Companies House
Instead of Risk this?
Do companies reallyWant to lose this…
Your new BFF is 25!!
Start-Up
25 sales in 3 months?
Experiment Rate
Max Frequency is 3 months
Amazon (2013 Data)
462 SALES per second
Experiment Rate
Max Frequency: 15.4 experiments/second
Actual Frequency: 11.6s
(Amazon deploy into live every 11.6s)
Moral of the Story:
Start-ups Change FAST, Enterprises can Change First!
Orgs Need to Focus on Lean-Agility
1. The Work
2. The Whole Work
3. Nothing But The Work
But enterprises will only be successful if…
1. They Do the Work
2. They Learn & Adapt!
3. The Environment is Receptive
Just Ask These Guys…
Making it? Failed to Make it!
• Very few SMEs had websites• SME Dev. Websites/Web
Applications• Funding: £250 Prince’s Trust
Test Marketing Grant• Market Tested via 2 types of
Direct Mail – (n=110, 50:50 split)– Targeted, expectation 4%– Both Offerings resulted in 0
• No SME Wanted Websites!• Action: Wind up the Company
2014?
• Google De facto Arbiter
• Customers more Sceptical than Ever
• Branding more important than ever
Imagine being an SME without a website in 2014/15?
(1999 - 2000)
1999
Fin: Thanks :)
Ethar Alali @EtharUK @Dynacognetics
Managing Director & Chief Architect
Polymath-MathMo. Grown-up 9 year old programmer. TOGAF 9 Certified, Classic and Agile-EA, change agent.
Blog: GoadingtheITGeek.blogspot.co.uk
Specialist ICT Strategists & Advisors. Member of HiveMind Network for some of the biggest household and corporate multi-nationals.
Accredited Growth Voucher Advisors certified to deliver IT & Web Growth Consultancy as part of the UK government’s Growth Voucher Scheme.
About Dynacognetics
Accreditations & Associations