The course requires a fee of €22 toward documentation and administration fees for Junior Achievement Young Enterprise.

A course designed for entrepreneurial students who have an idea for starting a business or would like to be involved in starting a business.

The course is open to all students studying in Metropolia University of Applied Sciences.

1 year/10 ECTS

Innovation Project

Mentors

Kristoffer Lawson

Jukka Hassinen

Oliver Bremmer

Antti Hovi

Provides Company

Certification & Competitions

Provide Guest Lectures &

Entrepreneurial Events

Provide Advice &

Encouragement

Launched like a StartUP

Events & Guest Lectures

Events Outside the Course

Click to play

Interactive Tasks

Timetable

Start

• Class Bonding• Pitch ideas• Form teams

Create

• Market opportunity analysis• Guest Lecturing on Pitching• Start creating the business model• Customer Discovery

Launch

• Build a Minumum viable product • Continue research • Update Buisiness Model • Launch & Compete in JAYE competition• Measure

“A startup is a temporary organisation used to search for a repeatable scaleable business model”Steve Blank

Theory

“A startup is a human institution designed to create new products and services under conditions of extreme uncertainty”Eric Ries

Theory

Build-Measure-Learn

The fundamental activity of a startup is to turn ideas into products, measure how customers respond, and then learn whether to pivot or preserve. All successful startup processes should be geared to accelerate that feedback loop.

1st problem is caused by the allure of a good plan, a solid strategy, and thorough market research. Startups operate with too much uncertainty. Startups do no know yet who their customer is or what their

product should be.

No business plan survives

first customer contact

Pic Source:http://businesswheel.com/

Unit of progress: Advance to the next stage

Problem: known

Solution: known

Requirements

Specifications

Design

Implementation

Verification

Maintenance

Waterfall

Traditional Product Development

Problem: unknown

Solution: unknown

Hypotheses, Experiments,Insights

Data, Feedback,Insights

Customer Development

Agile Development

Pivot

Lean Start-up

Unit of progress: Validated learning about customers

($$$)

Customer Development: My Model Requires you to get out of the building

Bu siness Mod el

Go & Search

19images by JAM

customer segments

key partners

cost structure

revenue streams

channels

customer relationships

key activities

key resources

value proposition

Course Books

Follow

Team ExamplesCKS Energia/ Thermo Acoustic Engine  A Team of two engineers and one business students creating an energy saving device that re-uses heat that would normally be wasted by factories. Co-operative company status: Application made MVP: The team hope to have an MVP by early February.

Media Light A team of one computer technician student and two business students. The team plan to develop websites for the SME sector but with the twist that the website should be a central image that reveals other images and information when pressed and thus not the usual drop down menu scrolling. Co-operative company status: Co-operative status confirmedMVP: The team is in the progress of developing an MVP and testing the market.

Progress & Competition

@startupchallnge

www.metropoliaes.fi/startupchallenge