start working on your personal brand
TRANSCRIPT
If you don’t build your dream, someone else will hire you to build theirs.
If you don’t build your dream, someone else will hire you to build theirs.”
“
HackingUI.com/sideprojects
Start working on your personal brand
Sagi Shrieber (@sagishrieber)
A Bit about me
Sagi Shrieber@sagishrieber
David Tintner@dmtintner
Sagi Shrieber@sagishrieber
Build your personal brand | @SagiShrieber | @HackingUI
“Bye bye dayjob!”
David Tintner@dmtintner
Sagi Shrieber@sagishrieber
Community for designers, developers and creative entrepreneurs
Build your personal brand | @SagiShrieber | @HackingUI
Build your personal brand | @SagiShrieber | @HackingUI
Why a personal brand?
Build your personal brand | @SagiShrieber | @HackingUI
Build your personal brand | @SagiShrieber | @HackingUI
success
Build your personal brand | @SagiShrieber | @HackingUI
Self expression an individual
Build your personal brand | @SagiShrieber | @HackingUI
Share knowledge & help others
Build your personal brand | @SagiShrieber | @HackingUI
Examples
Build your personal brand | @SagiShrieber | @HackingUI
Tobias Van Schneider@vanschneider
Build your personal brand | @SagiShrieber | @HackingUI
Paul Jarvis@pjrvs
Build your personal brand | @SagiShrieber | @HackingUI
Pat Flynn@PatFlynn
Build your personal brand | @SagiShrieber | @HackingUI
Tim Ferris@tferriss
Build your personal brand | @SagiShrieber | @HackingUI
But how can I do that?
Build your personal brand | @SagiShrieber | @HackingUI
PHILOSOPHY
WRITING
PART 1
PART 2
Build your personal brand | @SagiShrieber | @HackingUI
PHILOSOPHYPART 1/2
Build your personal brand | @SagiShrieber | @HackingUI
Personal brand = Side project
Build your personal brand | @SagiShrieber | @HackingUI
The Side Project state-of-mind
Build your personal brand | @SagiShrieber | @HackingUI
Audience-Driven Product Development
Build your personal brand | @SagiShrieber | @HackingUI
Build your personal brand | @SagiShrieber | @HackingUI
Play the long game!
Build your personal brand | @SagiShrieber | @HackingUI
Time = MoneyTime = Audience
Build your personal brand | @SagiShrieber | @HackingUI
Put yourself out there
Build your personal brand | @SagiShrieber | @HackingUI
CONTENTGet your
on
Build your personal brand | @SagiShrieber | @HackingUI
Write about what you're
aboutPassionate
Build your personal brand | @SagiShrieber | @HackingUI
BE YOURSELF. BE AUTHENTIC.
Build your personal brand | @SagiShrieber | @HackingUI
Get in front of people’s facesconsistentl
Build your personal brand | @SagiShrieber | @HackingUI
Obscurity
ENEMYis your
Grant Cardone, The 10x Rule
The Side Project Accelerator by David Tintner & Sagi Shrieber
Consistency is key
Build your personal brand | @SagiShrieber | @HackingUI
How do I start putting out content?
Build your personal brand | @SagiShrieber | @HackingUI
Decide on a format
Build your personal brand | @SagiShrieber | @HackingUI
Find the time & set a routine
Build your personal brand | @SagiShrieber | @HackingUI
It’s all aboutSETTING EXPECTATIONS
Build your personal brand | @SagiShrieber | @HackingUI
Always w!k on
Build your personal brand | @SagiShrieber | @HackingUI
Start writing
Build your personal brand | @SagiShrieber | @HackingUI
The Writing workflow that we found most effective
Build your personal brand | @SagiShrieber | @HackingUI
The 7 stagewriting workflow
Build your personal brand | @SagiShrieber | @HackingUI
The 7 stagewriting
workflowWrite bullets to map out your article01
Build your personal brand | @SagiShrieber | @HackingUI
The 7 stagewriting
workflowWrite bullets to map out your article
Turn those bullets into paragraphs
01
02
Build your personal brand | @SagiShrieber | @HackingUI
The 7 stagewriting
workflowWrite bullets to map out your article
Turn those bullets into paragraphs
Write an intro and outro paragraph
01
02
03
Build your personal brand | @SagiShrieber | @HackingUI
The 7 stagewriting
workflowWrite bullets to map out your article
Turn those bullets into paragraphs
Write an intro and outro paragraph
Images + featured image + social media image
01
02
03
04
Build your personal brand | @SagiShrieber | @HackingUI
The 7 stagewriting
workflowWrite bullets to map out your article
Turn those bullets into paragraphs
Write an intro and outro paragraph
Images + featured image + social media image
Run some final editing
01
02
03
04
05
Build your personal brand | @SagiShrieber | @HackingUI
The 7 stagewriting
workflowWrite bullets to map out your article
Turn those bullets into paragraphs
Write an intro and outro paragraph
Images + featured image + social media image
Run some final editing
Publish the post (yay!)
01
02
03
04
05
06
Build your personal brand | @SagiShrieber | @HackingUI
The 7 stagewriting
workflowWrite bullets to map out your article
Turn those bullets into paragraphs
Write an intro and outro paragraph
Images + featured image + social media image
Run some final editing
Publish the post (yay!)
Then promote your post
01
02
03
04
05
06
07
hackingui.com/write
Build your personal brand | @SagiShrieber | @HackingUI
hackingui.com/writeIn the meanwhile:
Build your personal brand | @SagiShrieber | @HackingUI
1000
You need only
true fans
The Side Project Accelerator by David Tintner & Sagi Shrieber
Build your personal brand | @SagiShrieber | @HackingUI
Dotted Line PrincipleThe
Build your personal brand | @SagiShrieber | @HackingUI
Dotted Line PrincipleThe
Scribbled 2Pac - Hip Hop poster on Etsy
The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 2/2: WRITING
Elevate your search quality by giving VALUE with your content!
Don’t bother with SEO!
Build your personal brand | @SagiShrieber | @HackingUI
The Side Project Accelerator by David Tintner & Sagi Shrieber
Build your personal brand | @SagiShrieber | @HackingUI
How I feel when I meet a popup?
http://giphy.com/gifs/cgmkTgBlt2y0o
Build your personal brand | @SagiShrieber | @HackingUI
Build your personal brand | @SagiShrieber | @HackingUI
EmotionCreate
SPA 02
OCTOBER
HackingUI.com/sideprojects
$100 with code: ITWEEKEND
Lessons + Live Expert Sessions + CommunityHackingUI.com/sideprojects
facebook.com/groups/sideprojects
Join the community!
Thank YouSagi Shrieber
I want to stay in touch!
sagishrieber on , , and
I want you to succeed!
Join: HackingUI.com/sideprojects