start your own podcast
TRANSCRIPT
Start YourOwn Podcast
(I did. So can you)
Quick Survey
Henrik de GyorConsultant - Another DAM Consultancy
Advisor - University of MD - Dingman Center for Entrepreneurship
Podcaster - Another DAM Podcast -
Tagging.tech
Rights.tech
Blockchain Billions
Writer - 9 eBooks plus a few blogs3
What is a Podcast?An episodic series of digital media files which a user can set up so that new episodes are automatically downloaded via web syndication to the user's own local computer or portable media player.
Blending the words "iPod" (a brand of media player) and "broadcast". Some sources claim “pod” derived from "portable on demand".
4Source: Wikipedia
Types of PodcastsAudio podcasts*Enhanced podcastsPodcast novelsVideo podcasts
5Source: Wikipedia*What the rest of the presentation is about
Statistics
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49% of people know what a podcast is 21% of people listen on a monthly basis (up from 17% in 2015)13% of people listen on a weekly basis (up from 10% in 2015)
27% of people aged 12 to 24 listen monthly 24% of people aged 25 to 54 listen monthly
1 in 4 podcast consumers plug MP3 players or smartphones into the car audio system “nearly every day.”
Apple has surpassed 1 billion subscriptions for podcasts via iTunes
Why create a podcast series?
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Top 10 mistakes podcasters make1. A lot of knowledge, but little passion for the topic2. No clear goal/purpose/reason for doing the show3. Having the “Show Me The Money” attitude4. Expecting massive success at the launch of the podcast5. Focusing on stats instead of existing audience6. Not having a list from the beginning7. Wanting to launch several shows at once8. Really bad audio quality9. Waiting to launch until everything is perfect
10. Not releasing your podcast as a .mp3 file
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Create your own podcast
Steps to podcast● Pick goals/hosts/speakers/style/theme/topic● Structure your episode (intro/main content/call to
action/contact/outro)● Get a microphone● Record 3 to 5 episodes to launch with● Edit episodes (use tools vs. service) ● Storage for your audio feed● Test feed for distribution● Schedule your podcast release with a regular cadence
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How long should it be?
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PODCAST FREQUENCY
Daily
Weekly
Biweekly
Monthly
Annually?
SUGGESTED EPISODE LENGTH
1–15 minutes (sometimes 30)
15–60 minutes (with exceptions)
60 minutes
60–90 minutes
This isn’t podcasting!
Source: https://theaudacitytopodcast.com/tap017-how-long-and-how-often-should-you-podcast/
Examples:4 different podcast series
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Another DAM Podcast
About Digital Asset Management
Started September 2010
192 episodes released
http://anotherdampodcast.com
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Tagging.tech
Comparing human generated vs. machine generated metadata
Started March 2016
16 episodes released
http://tagging.tech
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Rights.tech
About IP Rights Management
Started May 2016
26 episodes released
http://rights.tech
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Blockchain Billions
About the blockchain
Started December 2016
15 episodes released, 20 scheduled
http://bcbpodcast.com
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Premium or Business Plan
Domain name redirect
Theme/site design/logo
Add .MP3 content and text posts
Add transcripts, images and PDFs (optional)
Test, then make public
Add feed to iTunes and other channels
All podcasts hosted on Wordpress
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AdditionalResources
Online Resources on Podcasting
Blubrry
Directory of Powerful Podcasters
Free Podcast Course
Podcast Guide
Podcasting A to Z
Podcast Websites20
