starterz business consulting services

1We help companies GROW by advising them on their business, technology and capital raising.

[email protected] | [email protected] | www.starterz.co

mailto:[email protected]


http://www.starterz.co/

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Value PropositionProblem

Companies in their early days face the challenge of developing the right product, finding product market fit, and acquiring and retaining customers.

These efforts take away from Strategic and Operational planning and execution of your company that are required and crucial for a company to grow and get to the next milestone in its evolution. Examples include: Business Plan Development, Financial Model and Forecasting Creation, Pitch

Deck Creation, Organizational Design, Recruiting Strategy and many more.

Recruiting full time employees to do this work is costly and a time consuming process.

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Value PropositionSolution

That’s where Starterz comes in.

We are a boutique management consulting firm, advising companies on their business, technology and capital raising requirements and more importantly, help them streamline their operations.

Our core value proposition is that WE NOT ONLY STRATEGIZE, BUT HELP YOU OPERATE YOUR BUSINESS.


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Principals – Kunal Chopra and Sonal ManeKunal Chopra and Sonal Mane have a combined 25+ years working with both small and large firms in an operational, advisory and investment capacity.

Kunal serves as the Chief Executive Officer for Starterz.

In the past, he has served as Chief Operating Officer of Unikrn, an eSports and gaming technology company based in Seattle, WA. He was able to build the company from 5 employees to 40 and to a successful $7MM Series A round from Mark Cuban, Ashton Kutcher and the same investors as Snapchat, Grubhub and Instagram.

Prior to that and over his 12+ years in the technology industry, Kunal has served in various leadership positions at Microsoft and Groupon. He has a Masters in both Business from a top 5 program (Chicago Booth) and Computer Science (Clemson). He is also well connected in the tech entrepreneurial community as an adviser to a number of startups and through his association with Techstars, an early stage tech accelerator both as an ex-associate and mentor.

Chief Executive Officer and Principal Consultant

Ex-COOEx-Microsoft, Ex-Groupon

Ex-TechstarsTop 5 MBA (Chicago Booth)

http://starterz.co/company/



https://www.linkedin.com/in/kunalchopra28

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Principals – Kunal Chopra and Sonal ManeKunal Chopra and Sonal Mane have a combined 25+ years working with both small and large firms in an operational, advisory and investment capacity.

Sonal is the Chief Business Development Officer for Starterz and is the head of all US startup programs for Microsoft.

As an ex-Venture Capitalist with MATH Venture Partners, she is proficient in driving partnerships in the entrepreneurial community with high potential startups, investors and top-tier incubators, accelerators and co-working spaces. She is on the constant lookout for high potential startups to build strategic partnerships across cross-platform solutions and Microsoft’s devices and services.

Chief Business Development Officer and Principal Consultant

Microsoft StartupsEx-Venture Capitalist

Masters in Computer Science




https://www.linkedin.com/in/sonalmane

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Some of Our Notable Clients

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Business Services Business Plan Development

Strategic Plan Development

Operational Plan Development

Organizational Design and Recruiting Plan Development

Interim Executive Services

Competitive Analysis

Market Research

SWOT Analysis

Capital Raising Services

Pitch Deck Creation

Financial Model and Forecasting Development

Valuation

Cap Table Creation

Term Sheet Review

Technology Services

Product and Project Management

UX and Design Services

Web and Mobile Product Development

Our Services

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1. Business Plan DevelopmentWe conduct high quality interviews and meetings with the founders, executives and employees of your company and construct a high quality business plan in a format presentable to investors, customers and partners.

Click here to setup a meeting with us and discuss your project

http://starterz.co/contact-us/

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2. Strategic Plan DevelopmentYes, even startups need a strategic plan. Startups and small businesses constantly face the challenge of focus. A clear strategic plan for your business will enable you to bring focus to your organization. We will help you put together your vision, your mission, your values, the strategic objectives, goals and action items to achieve them.



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3. Operational Plan Development

Operations are an important part of a startup. We’ve seen a high correlation between efficient operations and successful startups. We will help you put together the operations for your company right from the tools, processes, meetings, dashboards, metrics and much more. From product, engineering, administrative, finance, to business development, marketing, sales, we’ll create a company that is humming along daily.



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4. Organizational Design and Recruiting Plan Development

At the end of the day, it’s the people that have to execute on your strategy. We help you define your organizational structure, the right roles to fill in (full time hires, contractors) and the right recruiting process, all this mapped to your strategic objectives and budget.



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5. Interim Executive Management

In its early days, companies might find it hard to fill in the right executive roles to run certain areas of your business. Don’t let the lack of recruiting let you stop your business from moving ahead.We can provide interim CEO, COO and CTO services to help you get your business off the ground.



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6. Pitch Deck Creation Our principals have successfully raised tens of millions of dollars and we know what catches the eyes of investors, partners and customers. We will represent your entire business plan shortly and succinctly in a high quality pitch deck.



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7. Financial Model and Forecasting DevelopmentWe build complete pro-forma models for your business that capture the true revenue and cost drivers for your company.We’ll analyze both the unit economics and the entire business in its entirety, including a detailed sensitivity analysis.



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8. Company ValuationValuation of startups and small businesses is always a challenge. However, we make the process very simple.

We will value your startup using 3 methods – The Discounted Cash Flow Model (using Adjusted Present Value), the Multiples Method, The Probability Weighted Adjusted Present Value.

We will also help you understand the market dynamics for fund raising and determine for you the best route to take when it comes to fundraising.

The outcome – a range of valuations and enough information that will give you an upper hand when negotiating with investors. Click here to setup a

meeting with us and discuss your project


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9. Cap Table CreationA lot of founders make the mistake of allocating too much equity too early or they don’t issue enough options to their employees. We will advise you on how to appropriately devise your cap table. We will show you how to allocate equity on an ongoing basis.



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10. Term Sheet ReviewTerm sheets can get very complicated and some of the terms can be very investor friendly. We will review your sheets looking for entrepreneurial friendly terms and ensure that there is a win-win for both parties. This will give you enough ammunition in your negotiations with your investors.



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11. Product and Project ManagementIf you have projects to manage, we will send our consultants your way who can make sure that your projects are successfully managed and delivered on time. With constant reporting, a strong focus on metrics and delivery, your management team can sleep well in the nights. If you need Product management, our consultants will set the strategy, prioritize releases, talk to customers, and clearly define features in your product. They will lay the foundation for an effective PM organization.



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12. UX, Design and Product DevelopmentIn the early stages of your company, in house development can always be a challenge. Outsourcing is a great option, but it can be challenge with time zones, cultural and language barriers etc.We have partnered with companies internationally that will handle all your product development needs – right from UX and Design to Building Mobile and Web apps. You get the cost advantages of working with an outsourced firm, but the advantage of a team that is always available, that communicates very well and has consistently delivered on its projects for both small and large companies.



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13. Competitive Analysis We will help analyze your competition - both your current competition and potential competitors who

might enter your market. Every business has competition. Understanding the strengths and weaknesses of your competition

- or potential competition is critical to making sure your business survives and grows. We will help cover all your bases.



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14. Market Research To run a successful business, you need to learn about

your customers, your competitors and your industry. Market research is the process of analyzing data to help you understand which products and services are in demand, and how to be competitive. Market research can also provide valuable insight to help you: Reduce business risks Spot current and upcoming problems in your industry Identify sales opportunities

Starterz will make the process simple for you and conduct thorough market research on your industry. We will conduct both primary research (talk to customers) and secondary research (research the market) and present you with all our findings. Click here to setup a

meeting with us and discuss your project


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15. SWOT Analysis As you might have guessed from that last

sentence, S.W.O.T. is an acronym that stands for Strengths, Weaknesses, Opportunities, and Threats. A SWOT analysis is an organized list of your business’s greatest strengths, weaknesses, opportunities, and threats.

Existing businesses can use a SWOT analysis, at any time, to assess a changing environment and respond proactively.

New businesses should use a SWOT analysis as a part of their planning process. There is no “one size fits all” plan for your business, and thinking about your new business in terms of its unique “SWOTs” will put you on the right track right away, and save you from a lot of headaches later on.



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Contact Information and Next Steps

If you’re ready to get started, we welcome you to discuss your project with us and see if Starterz can be a good fit to your organization and we can help your company grow.

Kunal Chopra - [email protected] Mane – [email protected] www.starterz.co








starterz business consulting services

Small Business & Entrepreneurship