starting a career in communications by jackie reau
DESCRIPTION
My presentation to the University of Cincinnati's Public Relations Student Society of America for their January 2010 meeting.TRANSCRIPT
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About Jackie Reau
Ohio University Graduate (Scripps School of Journalism) Stints at The Christ Hospital, Cincinnati Art Museum Co-founded Game Day Communications in 2002 with
former ESPN Anchor Betsy Ross Active in the community: Cincinnati Sports Professionals
Network, Dress for Success, Reds Community Fund
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About Game Day Communications
• Boutique PR firm specializing in sports and cultural entertainment
• Media relationships (local to national sports media)• Influencer relationships (team stakeholders, fan
development, tourism, corporate sponsors)• Event marketing and management/staffing• Social media evangelists & strategists
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Evolution of Company
Launched as a sports marketing firm, 2002 Added entertainment to mission, 2003 First clients: Flying Pig Marathon, Greater
Cincinnati Sports Corp, Hart Productions Added “street team” or event marketing staff,
2005 Added social media management, 2009
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Four Keys to Success
#1 Passion#2 Plan#3 Progress#4 Pay it Forward
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Passion
Find your passion and figure out a way to make $ doing it.
Read business biographies/industry-specific booksAttend events in the industry you want to workVolunteer at these events or seek internships
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Plan
Once you know your passion, know the industry and who the players are.
Read industry-specific Journals or other industry web sitesAttend professional events (CSPN, PRSSA) Create your “hit list” of Top 10 people working in the jobs
that you want; make connections with them
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Establish yourself as an emerging young professional willing to work hard!
Internships are auditions for real jobsShowing up is 90% of lifeNo job is too small; show your work ethicMake e-connections on Facebook, Linkedin or Twitter
Progress
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Pay it Forward
Once you make it, help others succeed with your time, expertise or connections.
Volunteer with a professional networking groupOffer internships at your companyAccept 15-minute informational interviews to help people
network
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Get Connected with Social Networking
Create Your Own Social Media Network to enhance your resume…
Linkedin.com: Make sure your profile is at 100% completion, join affiliate groups of interest, share interesting story links
Facebook.com: Keep it professional, create private groups for private information, use it as your information aggregator, set time limits for use
Twitter.com: Have a purpose, use it to share professional updates or position yourself/company as an authority, link to your Facebook
Youtube.com: Create your own channel, use a flip video camera to capture video of your projects
Update all regularly
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Get Connected
Google & Google Alertswww.google.com
a. Google Alerts provide news stories, blog and social media entries
b. Create Google Alerts for your name, trends/issues, etc.c. Add a Google Alert for a new business contact to learn
more about their background
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Build your Online Brand
It’s all about Google…
a. Write a blog about your passion, life, etc. to chronicle your writing skills
b. Use social media networks to connect, share and communicate, it’s your e-resume
c. Mom, Priest, Boss: be careful what you post!