Building startups & making things

Starting a startup

A startup is a company that is confused about what its product is, who its customers are and how to make money

“

-Dave McClure

The startup myth

Success is hard

Of all startups succeed

25%Of products

succeed

10%Part time founders

succeed

5%Funded startups

make a billion

0.9%

Why do people take the leap anyway?

• To make money

• Take control of their destiny

• Fulfill creative itch

• Make an impact on the world

• You're a missfit

So you want to raise some money?

• Do you know Venture capitalists?

• How much funding to raise?

• Do you have a business model?

• Raising is not an accomplishment

The founders & team01

02

03What do venture capitalists want?

The market & competition

The timing & location

04 Marketing & Distribution

North American VC

United States48$

b

Canada1.5$

b

Are you creating a horse or a unicorn

Startup accelerators & programs

Business plans are documents investors make

you write that they don’t read.

“

-Steve Blank

The lean canvas is as scientific as you make it

Your first plan almost never works so make multiple

models. Work your way through them by identifying

the risks and weaknesses in each model. When you

know the risks systematically test to learn what

works and what doesn’t.

PassionWhat are you deeply passionate about. The thing you would do if you didn’t have to worry about money.

The bestGiven enough time and dedication what can you be the best in the world at?

MoneyWhat can you make sustainable and substantial money doing?

Build the right teamFounders, partners, investors, mentors, employees

The best marketing is free if done right

Move fast, test often and keep it lean

Questions? @wisebeard

The product & startup library