Starting from Nothing – The Foundation Podcast

Guest Name Interview – Dane Maxwell

Introduction: Welcome to Starting from Nothing – The Foundation Podcast, the place where incredible entrepreneur show you how they built their businesses entirely from scratch before they knew what the heck they were doing.

Now, here’s your host, Andy Drish.

Andy: Welcome everyone to another episode of Starting from Nothing – the Foundation podcast. Andy here and guess what? It is our 50th episode. To commemorate such a special day I’ve got Dane on the line with me and we’re doing a special episode just for you guys. We did an episode about two months ago, Dane?

Dane: Yup. I think I was your best guest ever.

Andy: Yeah. Two months ago we got blown away with the amount of emails from people saying they loved the interview. It wasn’t even an interview, we were just hanging out having fun and you guys loved it so much so we’re back again.

Today, we have a very loose agenda. We are going to be talking a little bit about mindset, a little bit about self-sabotage inside The Foundation. At the end we’re going to share with you a little secret about when The Foundation is opening up again. So normally we open up once a year and that’s going to change a little bit. So, we’ll be addressing that towards the end of the show though.

Dane: It’s a secret.

Andy: Well, not really, but for the next …

Dane: You’re such a marketer.

Andy: … or until you fast forward the thing.

So Dane -- let’s see. Where do we want to start?

Dane: I’m curious totally randomly. If you can guess what line -- I’m just totally pulling something out of my -- right now. But if you can guess what line this movie is from, I will write you a check for 100 bucks.

Andy: Game. Bring it on.

Dane: Okay? “My fingers hurt.”

Andy: Happy Gilmore. Boom! Too easy.

Dane: How does the rest of it go?

Andy: Well, when Ben Stiller is like “Oh, your fingers hurt? Well, now your back is going to hurt because you just pulled gardening duty …” or something like that.

Dane: No, landscaping duty [unclear 00:02:23].

Andy: So …

Dane: Should I make that pay --?

Andy: What’s that?

Dane: Should I make that check payable with The Foundation account?

Andy: No. So, on a serious note, or not so serious note, we’re four months into The Foundation. Almost five months into The Foundation.

Dane: Yeah.

Andy: We’ve got like six weeks left. And the results that we’ve seen this year have been incredible compared to the past few years. It seems like people just keep getting better and better. I did a community hangout call today around pre-selling with Chris Wackerman. Chris has sold $24,000 in pre-sells and it’s only April.

Dane: The number keeps climbing.

Andy: Yeah. The number keeps climbing, it’s crazy. And he’s selling to associations. Like people who have budgets that are approved by other people. It’s wild.

One of the topics that came up on our last call was sabotage, self-sabotage and what a problem, what a plague that is for people, how it holds them back so much. And a lot of people wanted to know if we could riff on this a little bit, and explain little bit more by what we mean when we say self-sabotage. Could you share a little bit about what you see with people starting companies and what’s really holding them back and how they’re sabotaging themselves? Even if they might not see it.

Dane: Andy, you know what, might be really useful is just talking about personal experience. Incredibly vulnerable and somewhat embarrassing ways that I’ve been self-sabotaging myself and my life up to the point of 30 and just what you’ve seen in me. So I think you and I can agree that self-sabotage usually

shows up in a way that you are not able to see it yourself. So no matter how many times you do it, you still don’t see it.

When someone even shines a light on it, you still want to see it. When someone tells you exactly what it is, the words may not even register in your mind initially. That’s not always the case but I can tell you that for me -- We can talk about how people start companies but just like a personal -- Just to let you guys know, the self-sabotage doesn’t stop. It’s not like …

Andy: You don’t cure yourself from it.

Dane: Yeah, you don’t cure yourself. It just keeps happening and happening.

I’ve had a very difficult time taking full responsibility for things in my life and being held accountable. I run from it or I have ran from it. And that’s why I built a SaaS business. That’s why I own Paperless Pipeline and a couple of those smaller products that interestingly -- they are now starting to -- CEO’s that are running them.

The self-sabotage, for me, I avoid being fully responsible and I avoid being fully accountable so I create a business that I don’t have to be responsible or accountable for. Well, in The Foundation, it’s not possible for us to commit to our vision, which is I think remarkable, if I’m not being fully responsible and accountable.

So Andy, you saw -- I didn’t see it. You asked me a question about what you thought was going on. I rambled for ten minutes about a bunch of nonsense and I think your mic’s muted by the way.

Andy: Yeah. I’m laughing over here.

Dane: Yeah. I see your face laughing but I think I wanted to hear it too. I riff for like ten minutes and you’re like, “You know Dane, I don’t think that’s it.” So here’s what was happening for me, self-sabotage. I’ll tell the story and we can kind of zoom out on what was, like, the themes that other people can pick a part in their lives.

So, I spend a lot of time in The Foundation community: I’m on webinars and I just feel amazing when I’m in these webinars. Myself, my heart’s open, I’m fully expanded, I’m sharing everything. But then I don’t spend a lot of time with our team. With the employees and our team in The Foundation. The team, unbeknownst to me, they actually wanted me there and I was actually afraid that the team didn’t really like me. Like I was afraid that they wouldn’t like something they saw in me so I hid from them and I went and I went into the community. Well Andy, take it from here.

Andy: Well, it’s so interesting because self-sabotage, it never actually shows up as the thing. It always shows up as symptoms of other things. And so symptoms from how people are feeling around you or -- I mean we even had

conversations at one point of like -- There is one point where Dane was questioning. He’s like, “Well, maybe my time at The Foundation is up.” I’m just sitting here like laughing, you know? Like no because it’s not but it’s …

Dane: But I wanted to leave The Foundation. I wanted to leave. I’d rather leave The Foundation than face this demon.

Andy: Because it’s so real. Because in your reality that is so real to you and you get so wrapped up in the story and in the moment that you can’t actually see what’s really happening.

Dane: It took you man. It took like a loving, loyal friend like you who would never bail on me. We were in the call and I say, “Andy, why don’t you just leave? Why don’t you just give up on me?” Like I wanted you to give up on me and you’re like, “No. You’re not,” and I was in tears. I was like, “Oh my gosh, I have such a good friend here.” And you said, “So Dane …” I was getting angry and I was putting up a fight and I was fighting so hard to not face the self-sabotaging demon like many people I see do. But for me I just couldn’t see it and so …

Honestly the thing that we found out was that I spent time with the community and I didn’t spend time with the company because I was afraid of being seen and I was afraid that if I was seen that people would see something they didn’t like and then they would hurt or abandoned or betray me or something like that. So I’d be really hurt so I just hid. And once we found this out, then we were able to dig another layer deeper. And then you --

Well, Raj which is our awesome, amazing -- You can’t even say consultant like -- our business god, Raj. I don’t even like saying that but an amazing guy, right? He says, “Why did you initially want to start The Foundation?” and I said, “Well, we wanted to create a culture of people taking full responsibility for their lives,” and then we all laughed because that’s not what I’m very good at. But, you know, you always give what’s hardest for you to do it yourself, right?

Why do you want to be fully responsible? Why do you want to be fully responsible? And I said “Because then I can count on people.” He said, “Why you want to count on people?” I was like, “If I can count on people then I know they won’t leave me.” He said, “Well, why is it important they don’t leave you?” and I say, “Because then I finally have a chance on having friends.”

And I feel the tears even come now. Like it’s just such a soft place for me. The Foundation for me was about friendship. And I’m so afraid that people would leave or abandon me. And so that’s why I didn’t spend time with the team.

So I self-sabotage myself by not building beautiful, deep, hard base connections with the team and instead I -- and it’s very easy in the

community. That’s the question. That’s what you did. You asked, you said, “Hey Dane, why do you even spend time with the community but not the team?” and it’s because it’s [unclear 00:10:21] to many connection. I’m on a webinar just talking to a hundred people, really connect with me so it’s easy. And then since that -- now I hang out with the team like crazy. I love the team.

Andy: Totally.

Dane: I’m showing up. I’m taking full responsibility. I’m being fully held accountable. I’ve completely transformed.

Andy: Yeah. You’re operating in a whole new level right now. That’s fucking awesome to watch.

Dane: And I have you to credit for that.

Andy: Thank you. Yeah.

We talk a lot in The Foundation about, you know, we teach people how to build a software company with ten paying users in six months or less, you know? That’s when it gets people in to the door.

Dane: Wee-wee.

Andy: Wee-wee. But what’s really happening and then what you really learn is that when you set an intense goal for yourself, it sets a barrier that you have to push up against. And when you don’t reach that goal, you eventually have to face the things that are holding you back from getting that goal. And it generally creates a ripple effect throughout your entire life.

Now, the importance here is being surrounded by people who you trust, who can see these parts of you that you can’t see yourself. And that’s why it’s so important like -- I can’t tell you. How many coaches do you think you have in your life or mentors that you talk with on a monthly basis?

Dane: Zero.

Andy: (Laughs)

Dane: I don’t use any codes.

Andy: Nobody at all.

Dane: Ten. I’ve been through ten of them.

Andy: Yeah. Right now I work with two coaches a week, plus I have a man call with Peter Shallard, plus we have Raj who’s in most of our meetings.

Dane: What’s a man call?

Andy: What’s a man call? Peter and I have a man call once a week where we just talk about man stuff. Like whiskey and guns and …

Dane: I was talking to Peter the other day and I was like, “So Peter …” he’s like, “So I’ve recently ended a relationship and I’m, like, trying to figure things out.” I was like, “Peter, what do I do?” He’s like, “Dude, you got to go figure your shit out, man.” That’s what he said. You got to figure your shit out. I’m like, “That’s really bold advice.” He said, “You got to go figure out what makes you happy.” And I was like, “You know what makes me happy? Salsa dancing. But there’s not much else.” He’s like, “Epic fail.” If the only thing you can think of that makes you happy is salsa dancing, that’s an epic fail for your life.

Andy: (Laughs)

Dane: I was like, “Oh my God! Peter, I love you.”

Andy: Oh my God.

Dane: I’m sorry. Are those what your man talks are like?

Andy: Pretty much. I love Peter.

We just did an episode for this. It might have aired already at the time we’re recording this but -- yeah. Basically we give each other the really, really hard advice that each other needs to hear when we’re stuck in our shit and that was the exact same thing when I was going through my break up with Libby. At one point I was just, like, stressing and I was like all in my head. He’s like, “You know what dude? You need to figure your own shit out.

Dane: (Laughs)

Andy: Start there.” That was the exact device that shifted a lot of things for me.

So it’s really important. Like if you don’t have that in your life, I can’t tell you how much you’re missing out on. And the problem is is you don’t know it until you experience it. Like you don’t know what it’s like to have people like that in your life until you have it, and once you have it you’ll never go back because there is no going back. Life would be so dull and so lonely without it.

Dane: Let’s zoom out for a second on this.

Andy: Let’s zoom out.

Dane: Yeah. So the self-sabotage thing. You usually can’t see it yourself, you usually need someone else to see it.

Andy: And even we …

Dane: That’s not to say …

Andy: Go ahead.

Dane: You first.

Andy: Even when you do see it or even when somebody points it out -- It’s so funny, your brain won’t recognize it. You won’t actually see it when they point it out. It will either go in one ear and out the other or -- Like if you remember the call, Dane, there were like three or four different things we have to do to get you in a box to see the things. Do you remember that?

Dane: Yeah. Yeah, I remember.

Andy: What’s cool is -- It can get pretty intense. We had some pretty intensely emotional calls, I think, from this. But you have to because it’s such a deep issue.

Anyway, it’s self-sabotage. You can’t see it and you almost always need somebody else to point it out to you. When they do, you still might not be able to see it.

Dane: I work with this amazing, like, emotional work, EFT Limiting Belief doctor. When we get to self-sabotage things, Andy, that are so intense for me, she’ll give me the sentence word for word and I can’t even repeat it back.

Andy: Yeah.

Dane: You know? “I know that people accept and like me” and I’ll be, like, “And I know that people what? What?” Then my face kind of crunches. I’m like, “What am I supposed to say?” Like I can’t even my mind won’t process. That’s how much block your mind. Doesn’t even know how to string the words together.

So what happens is instead of string the words together, you have all these symptoms that show up. As for me is hanging out in the community and disappearing from the team. You know typically self-sabotage. As you drop into your body and as you become emotionally aware, self-sabotage shows up for me when my body is either clenched, or kind of tight, or collapse, you know? The two states that we live in are either this expanded shoulders, back, joy, love just beams from the chest and it just feels amazing. And then there’s the collapsed. Oh gosh! Let me shrink. Anytime you notice your body in a collapse state --

If we’re going to use self-sabotage and/or not a supportive thought and/or a limiting [unclear 00:16:20] sort of as a three interchangeable things, I think self-sabotage shows up because you have these negative thoughts that don’t serve you -- or the limiting beliefs. So for me, I had this and I’ve had it maybe since the first time I was hurt in high school with my friends. I was like, “Oh my gosh! I can’t let people see me anymore,” right? It stuck with me and I

had no idea. If you just zoom out and you look at your life like, you know, self-sabotage --

So that’s almost, say, there. Self-sabotage shows up for our students in a number of ways. And I know Andy, I was taking it really personally that, say, our success rate -- The success rate of the very first year of The Foundation was 5%, I was like, “Man, that sucks.” And then the success rate the second year went up like 250%, all the way up to 13% of every single customer that signed up. And this includes the people that sign up on impulse and cancel, the people that we can’t even control. And this includes the people that sign -- 13%. We tripled, almost tripled it. This year, we’re trending towards 20 plus, I think. We’ll see by the end of it, which is absolutely insane.

Now, you may think, oh 13% or 20%, but just compare this to any old weight loss program where a hundred people join Jenny Craig, how many people are actually committed to making that change in their life. Well, in The Foundation, we find that there are students that are very, very, very, very, very committed to making this change and they work very, very, very, very, very hard. Despite their best efforts still can’t seem to make things work. And those are my favorite students; my favorite students.

Andy: Why?

Dane: Because life is right there for them. It’s like they’ve been standing on a cliff and they’re ready to fall off but they’ve got like a bungee cord on their back tied to a self-sabotage boulder behind them and they can’t even get rid of it, right? They’re just like they want to fall because -- and maybe there’s one rope or maybe there’s a freaking hundred ropes self-sabotaging.

I can just tell you the countless, the countless names of students that I’ve been fortunate enough and lucky enough to watch, transform and just watch them shed. We talk about transforming and becoming a better version of yourself. You know what? That’s all bullshit. There’s no better version of yourself, there’s the more real, true version of yourself that has all these lies attached to it that you actually remove and then you become who you’ve always been meant to be.

There’s no better you. There’s who you’ve always been meant to be. And when you remove all the junk that person gets to shine, that person gets to move forward, and then that person can fall off the cliff. But you can’t get there unless you set that intense goal like Andy talked about, and then you get surrounded by a community of people who love you that can all see this and can shine that light for you and just --

I’ve said this many times, Andy, and I think that we’ve had people join The Foundation just because of it. But there are parts of me that would just love to sell like a limiting belief self-sabotage course. Like come and stop the self-sabotage. But building a very lucrative, financially freedom based software

business that has you as ridiculous awesome life where you can travel and do all these things, is much more alluring. And then I get to do the stuff that I really like. Just help people with the self-sabotage.

Andy: It’s so fascinating, man. The process of growing as an individual. I remember talking about this with you before. The process of growth is the process of subtraction.

Dane: Yeah.

Andy: So many people think it’s a process of addition that you need new strategies and you need new tactics and you need other things.

I went to an event here in Boulder last week.

Dane: What was it?

Andy: Higher Purpose Project. They had like a little event. They had a couple of people speaking. One who is a guy I met recently. His name is Eric, Eric James, who ironically just text me. Wow! Hilarious.

Dane: What does he say?

Andy: “Yo, camping was awesome. Sounds great, man. Just started reading his work, When and Where.” I bought Ken Wilber’s course around integral theory and I’m going to have some people over on Thursday night to go through it. It’s 10 weeks. It’s some pretty deep esoteric stuff but …

Dane: How do you wrap your mind around that? Anyway, go. Keep going.

Andy: So Eric’s talking and it turns out Eric -- this is like 30-year old dude who’s awesome -- he’s talking about stories. He is going to be one of the first people to create a video in space. How this happened is he told this story of how he was on an airplane, thinking about things that he wanted, and one thing he want to do is always going to space. He’s like, “How can I go to space?” And he has this concept he calls dumb action. What’s like the dumbest action I could take right now to get a chance. He’s like, “How can I go to space?” “Well, I should probably get in touch with like Richard Branson or Elon Musk. What’s like dumb action? What can I do right now?” He’s like, “Just check their Twitter feed.”

So he checks their Twitter feed, turns out Richard Branson is hosting a charity event in Florida. A couple of days later, a week later, buys a ticket down there, flies down to Florida, ends up getting a contact with a friend who does charity work for him so he’s able to kind of like sneak in to the event. He’s at this event and he finds himself at a table with, like, seven other dudes who kind of snuck in to the event. And they’re all just like, “Oh my God, dude! What are we doing here?” you know?

I think Richard loves guys like this. So he came over to them and starts asking them about themselves and what they do and stuff and Eric pitches him. He’s like, “Listen, man. I heard that astronauts, when they go up to space, and they see the Earth floating in space and they come back down to our planet and they have this moment of, like, they get really involved in keeping the Earth safe and clean and recycling. They see how fragile our planet is.” Eric said this idea he’s like, “I imagine traveling through space, like looking for a planet and then -- If you’re traveling through space and you see the Earth you’d be like, “Holy shit! Jackpot! This is it! This is the place that we want to be.”

Anyway, pitches Richard he says, “All the astronauts have this experience so I want to go up into space and shoot a video so I can bring that experience to everybody else.” Long story short, Eric’s going up to space on one of the Virgin Galactic flights now. He’s taking his camera. He’s going to go shoot a video of planet Earth and bring it down and then it’s going to be promoted by whatever.

When I have moments like that I feel insignificant, you know? I feel like, “Man, I want to be doing cooler stuff.” So I text my coach Julie and I’m like, “Julie, I want to dream bigger. I want to be doing cooler stuff. Help me come up with a process to expand my mind so I can think at a bigger level.” And then we end up doing the coaching call.

What became really clear to me is that it actually has nothing to do with thinking bigger. What happened there was Eric was so aligned with what feels good to him and just following that flow that like source energy that just kind of flows through, you know, when you’re on. There’s this intuitive sense that just feels really good. All he was doing was following that.

So I see that he’s thinking big and getting these big results and I’m like, “Oh, strategy and tactic. I want to learn how to think bigger. Give me the strategy to expand my mind.” But the truth is I don’t need to do any of that. I just need to relax and to follow more of what’s true for me.

I think that’s what’s -- What’s that?

Dane: Go ahead. Keep going.

Andy: I think that’s what’s happens when people see people building businesses. If you’ve never built a business and you see somebody making $10,000 a month, you see what they’re doing. You’re like, “Oh my God! He’s doing Facebook marketing. I need to do Facebook marketing.” It’s working for him. But he’s playing a completely different game, you just don’t see it yet.

Dane: This has explained so much for why I felt lost in different parts of my life.

Andy: What do you mean? Tell me more.

Dane: Well, just what you were saying. Like, yeah, think bigger. And at the same time you’re saying think bigger, I felt uncomfortable in my body but I wasn’t aware of it until you told me that has nothing to do with thinking bigger. As soon as you said that’s nothing to do with thinking bigger, my body instantly expanded.

Andy: Right? Because it’s driven by fear, it’s driven by scarcity, it’s driven by being insignificant.

Dane: For me it wasn’t insignificant. That’s fascinating because your experience like, “Gosh! I feel insignificant to that guy,” my experience was like, “Oh my gosh! It’s so cool. Why don’t I do that?” But not insignificant, more jealous.

Andy: Hmm?

Dane: Yeah. So I love that we both have, like, different experience. Maybe I did feel insignificant too. What I know that’s true though is that -- when you said think bigger I was like, “Okay.” But I didn’t actually like how I felt. And then when you said, “No, it’s not a big response following what’s real for you,” and then “that’s what happens to people in business is …” That’s what contributes to, like, the feelings where I’ve felt --the times when I felt lost in my life. It’s like, “Oh, I should go this direction because everybody is telling me.”

Oh, and you know what’s pretty cool is when I first started my first business, I had a girl friend at the time who told me to go work downtown and wear a suit and be a businessman, right? I think I told you this. And then I had my dad who’s an amazing man. He said, “You know what Dane? You’ll probably start the next buy.com.” He’d also come down and be like, “Hey, I was just checking out wanted ads, there’s a job here at supermarket, retailer, to be an IT specialist. Just in case this doesn’t work out because I know you love IT stuff.” I had all these people telling me but I was like, “No! I know what I want. I’m driving this way.” Thank goodness that I did because now I have this stuff.

But the times where I am lost it’s because I’m not following what feels deeply real and true to me. That was a big breakthrough for me, hearing you share all that. I loved it.

Andy: So the biggest mantra that I’ve been working with Julie on is that it’s not about strategy, it’s about alignment. Because when you’re aligned things just happen. There’s no strategy in the world that would have put Eric in the same room with Richard Branson. It’s all around alignment and following what’s true.

This is why The Foundation has grown so quickly and has blown up the way that it did. Like when Dane and I first started, we were here in Boulder at the Integral Center writing copy for like 12 hours a day and having a -- Do you remember how much fun that was, at the same time excruciatingly like

frustrating? But it just felt fun and real and right and so we were having a blast doing it.

Dane: I wouldn’t have wanted to do anything else.

Andy: Yeah. I wouldn’t have traded that for anything. When we make the best progress as a company now, as a team, it’s when we’re in that space of like having fun and flowing and playing with things. It’s not. It’s not like what is it that people are doing so I can copy them because it’s working for them.

Dane: So where do you think then self-sabotage fits into alignment? What if your alignment is to be a singer, and when you move in to that you just get shut down because you have all the self-sabotage. Could self-sabotage prevent alignment do you think?

Andy: Can you ask your question in another way?

Dane: Well, I want to state it as a fact and then just have you disagree with me.

Andy: Okay. That sounds fun.

Dane: Because that’s what we usually do. I’m like, “Andy, everything always boils down to this one thing.” “No Dane, it doesn’t.” “Okay.” Self-sabotage prevents alignment. I can’t even believe it when I say it. Just something along the lines of -- like you have aligned it with what you want to do.

At one point, Andy, I’d theorize that like I would loved at some point potentially boil The Foundation down or an iteration of The Foundation down to basic premise that everybody already generally knows what they want to do. They either just forgot about it or they’re afraid to admit it. They know deep down what it is they want. It’s like forgotten or they’re afraid to admit it.

So The Foundation program becomes “Look, we’ll help you uncover what that thing is that you’re afraid or do. We’ll put it out in front of you. We’ll help you set the goal. And then we’ll put the action plans in place for you to get there. And then we’ll support you when the self-sabotage shows up along the way.”

Andy: Hmm.

Dane: And I think that just sounds like a lot of fun to me. That’s a different project. But that’s what I see. So what I’m saying then is self-sabotage -- I think self-sabotage really gets in the way of being aligned or does it? I don’t know.

Andy: It’s kind of like [unclear 00:29:02] thing.

So here’s what comes up for me is alignment is not learning anything new, it is remembering what you already know to be true. What you’re

remembering is that you’re perfect and whole and complete exactly as you are.

Dane: Yeah.

Andy: And the process of alignment is you’re constantly coming back to this as a center. Constantly coming back and realigning and remembering that truth at some level.

Dane: This is almost like if you ask Eric, why do you do that? I don’t know, man. It felt cool, whatever.

Andy: When you study like the greatest entrepreneurs, they’re always following what feels fun to them.

In Richard Branson’s biography when he was like -- he risk like 30% of the entire Virgin Company to start the airline which was competing with British America. Everybody thought he was insane and his partner is like, “Dude, what are you doing? Why are you doing this? This is crazy. There’s no way this is going to work.” And he’s like, “Come on man, it will be fun. Let’s try it.” That was his rationale.

We paid $40,000 to go to Dan Sullivan’s mastermind and on the first day he ups us with strategic planning and what does he say? He doesn’t say what’s your biggest opportunity? What’s the greatest challenge in front of you? Where do you have the most reward in front of you? He says, “What’s going to give you the most energy?” Follow that.

Dane: I also remember being in that room and hearing people introduce themselves and being like, “Holy crap! Are we really in the same rooms with these guys?”

Andy: Dude, I know right?

Dane: When the CEO of Singularity University stood up he’s like, “Oh, I’m so and so …” Indian name “CEO of Singularity University,” I was like “Holy crap! That place is awesome. Why are we in the room with these guys?” I know exactly why we’re in the room with these guys, we play at their level, and we are.

Andy: Yeah. So going back to, like, this self-sabotage present alignment, like, self-sabotage happens when you’re out of alignment.

Dane: Sure.

Andy: I don’t know. It’s fun to say things like, you know. “This is what’s true.” See how you do it. It’s kind of fun.

Dane: Self-sabotage happens when -- We’re going to sort of make up some definitions. Self-sabotage happens when -- like the actions you take. I don’t know. I can’t say it. I don’t know. It’s just basically like self-sabotage is there

to prevent you from going after what you want. I don’t even know if that’s true.

Andy: It’s funny. This is the second interview I’ve talked about Julie on. Peter was the last one. Peter is the one who actually introduced me to Julie.

Dane: I’m going to start coaching with her again. I miss her.

Andy: She’s awesome. So, I’m going to bring her on an episode and we’re going to get really deep into all this vibrational stuff and see how it goes. She would say that there is no self-sabotage.

Dane: What would she say?

Andy: She would say that everything is data. If you’re not getting what you want, it’s simply data to explore. Almost all the work that we do is, like, part psychology based. So if I call her on a Tuesday morning and I’m super stressed, she’ll have me calm, breathe for a little bit, sense where there’s tension in my body, ask my body what the tension is, what its purposes, why it exist, what it’s there to tell me. That’s like the constant process we’ve been doing for a year. Because the truth is you have all the answers. You know what you need to do at all times.

Dane: Yes.

Andy: There is nobody on the planet that knows what to do for you, for your life better than you do. Period.

Dane: Yes. Yes. Let’s talk about how to solve self-sabotage now.

Andy: Yeah, yeah. Totally.

So what ends up happening is -- I’ve went through this, I think you’ve went through this. You put people on a pedestal because they’ve achieved stuff or they’ve accomplished stuff that you haven’t yet. So you believe that they intrinsically have more value than you do at some level. So you outsource your decision-making to somebody else and you outsource what’s true for you to somebody else. And all that does is create more problems. You’re following what somebody else says.

And that’s why I hate -- If there’s ever any coach that tells me what I should do, it’s like they’re always fucking on. They might be right but it’s not the right way to coach. It’s not the right way to help people. You have the answers. And, yeah, there are times with like strategy and tactics where you can get feedback and stuff but if you’re really struggling with something deeper down like -- You have the answer already, all you have to do is calm yourself and listen and create a space to listen to it.

Dane: It really helps to have someone facilitate that for you.

Andy: Yeah, very much so. Totally.

Dane: So, yeah. Self-sabotage shows up in your body and it typically the answer to unraveling that is in your body.

Something fascinating Andy in this book I’ve been reading. It’s one of the best books I’ve read in a long time, it’s called Letting Go: The Pathway to Surrender. In the book there’s this guy who lost his passport. Did I tell you the story?

Andy: No.

Dane: So this guy lost his passport and he is really stressed out, and he starts freaking out and he can’t find his passport, he’s going on a business trip and he’s going to go see a romantic relationship and he’s going to go see a business relationship. He’s like, “Oh my gosh! My romantic relationship is going to fall apart if I don’t go. The business relationship is going to fall apart if I don’t go. Where’s my passport? Where’s my passport?” And then all of a sudden he remembered the Letting Go technique. He sat down and he said, “Hold on. What feeling am I avoiding right now?” And oddly the emotion that came up was grief. That’s fascinating. So he felt the grief, invited the grief, surrendered the grief and then cried a little bit and let the grief go.

I don’t know how long it took, maybe five, ten minutes, maybe more, but he just felt it. And as soon as the grief felt through to completion, instantly his mind remembered where the passport was. And it was in, like, the most obvious place. But he couldn’t find it because he was being self-sabotaged -- if we use that word. And we may have all passed the word self-sabotage. Again, who knows? But he’s being self-sabotaged by this emotion of grief that was so blocked which he was covering up with a lot of busyness like, “Ah, where’s my passport? Where’s my passport?” busy, busy; to so afraid or whatever. He’s just not feeling a real feeling and he feels it. And then as soon as the unconscious of emotion of grief, which is an unconscious emotion is felt to completion, now it’s not blocking his thought process anymore and he can see things clearly.

So self-sabotage and unconscious emotions actually prevents you from seeing a situation clearly. So what happened is he felt the grief to a completion and he realized, “You know what? If the relationship isn’t … if the relationship is hurt by me not going, then it’s probably not that great of a relationship anyway because if it’s hurt by that like that wouldn’t be a really great relationship,” he said. “And if the business relationship falls apart because of this,” he’s like, “what kind of business relationship would that be?” So he realized that actually no, it’s not that big of deal. But he couldn’t see it clearly because he had all this unconscious stuff walking him.

So, this has been like the most phenomenal process for me. And this is what happens for students in The Foundation. We have these students come in.

[Mete 00:37:03] from Slovania. This is like the ultimate perfect student in terms of, like, who I love to work with. Works his freaking ass off, can’t get a single result. Work so hard for like four, five, five and a half, six months -- Foundation is a six-month program. Six month in, still no results. A lot of work; hundreds of calls, hundreds of hours, so much time.

We start digging in. We find all these conscious emotions around age 14 with all these wars that happened in Slovania. He would ask his mom if he could go play outside and -- I’m skipping some of the important parts but just to get to the real important part. He asked his mom if he can go play outside and his mom was like, “No. How dare you go ask if you can play outside?” He only froze up and immediately he’s like, “Oh gosh! I cannot ask for what I want. It is not safe for me to ask what I want.” That was the unconscious thought that got installed. And then the unconscious emotion was fear and trepidation and paralyzation.

So imagine in The Foundation every time he came to ask for money. Every time he started to ask for money: fear, trepidation, paralyzation creeps in. All of a sudden he doesn’t know what to say. All of a sudden he doesn’t know what to ask. All of a sudden he can’t see things clearly. It’s because the unconscious emotion that’s installed at age 14 was completely blocking him from operating clearly.

So we went in there and we felt that to completion and he’s like crying. And then he said, “Oh my gosh! I never felt more peace in my life,” and then it brought up another layer of things for him to feel through. Now he’s financially traveling with his fiancé, traveling with his wife, and that didn’t have anything to do with the strategy or tactic.

Not even really anything to do with, say, a lot. Yeah, it has something to do with alignment but what happened for -- it wasn’t alignment. Really what happened for him is that unconscious emotion got felt through. So, if you’re not able to like --

Yeah, I love the fact that when I tell the story, like, imagine [Mete 00:38:49] on the phone. Oh my gosh! Question, question, question. As soon as he comes to money it’s like, “What do I say? Where’s my script? Where’s my script? What are the words?” and it’s not even [unclear 00:38:58].

Andy: Oh. He goes straight into what’s the strategy, what’s the tactic, right?

Dane: Yup. The unconscious emotion from 14 is completely blocking him from seeing things clearly. That fear and trepidation and paralyzation is linked to --

I did this with a one-on-one call last -- Just last week I jumped on a team leader call and this guy said, “So Dane, can you tell me some strategies for asking for money?” That’s his question. By the way, people don’t even actually really know what questions to ask. So they’ll ask me a question and then I’ll actually address the real question. [Unclear 00:39:35].

Andy: Yeah. The reason they don’t is because they’re asking questions about the symptoms because they can’t see the root cause.

Dane: Yeah.

Andy: How symptoms show up as things that you don’t want in your life or things that you are unhappy within your life. And so if you just take an inventory right now of, like, what are the things that you’re unhappy with, or what are the things that you want more of? That will give you a clue to what like a root cause that is actually holding you back is.

And what you should do, here’s an idea. This could be fun. You write that down and email me at andy@thefoundation.com. Maybe Dane and I will do another one of this and we’ll bring some people on and we’ll work through some stuff. That sound fun?

Dane: Yeah. If they want to have their life completely ruined.

Andy: Yeah, totally.

Dane: I mean they’re old, miserable.

Andy: So, yeah, email me andy@thefoundation.com. And regardless, email us and let us know what you think of this episode so far because I’ve been having a lot of fun on this one.

Dane: Andy, we never done that before. We tag team. We have such different approaches too.

Andy: I know.

Dane: So, I would do this all day long. I could sit with any person that is facing an emotional issue and I know that I can trust myself and trust the process enough that we would make some sort of progress even if it was only a little. I’ve never worked with someone where we didn’t have progress. I’ve got a couple of, like, stories popping up that I can share. If you’d like to hear.

Andy: Well, hold on. Where were you going before I interrupted about the sabotage? You were saying people don’t even know the questions to ask.

Dane: Oh, yeah, thank you.

Yeah, this guy called on a Skype team leader call. This person was like, “Yeah, man. So can you give me some strategies for asking for money?” I was like, “Well, we’ve got lots of them. They’re on The Foundation. He’s probably read them.” “How do you feel right before you ask for money? And he’s like, “Oh! I plan them up. I get pretty tied. I have a lot of fear.” I was like, “Alright.” We went into the fear and then we found out that like …

So, typically the way that I usually follow these processes is like whatever emotion is stopping, whatever unconscious the emotion is blocking you from being able to see clearly is -- whatever stopping you right now -- it is usually something rooted back. It was installed. That thing was installed at an original time, right?

You know what’s fascinating is the unconscious mind has - - what I’ve read, I don’t know if this is true or not but it feels true. From what I’ve read as the unconscious mind has no concept of time. If you have a trauma from five years old and you’re 30 and you ask for money but something happened at five, you’re going to feel the emotions of five-year old folks. Your unconscious mind hasn’t process that. And all you need to do is process the feeling. That’s it. Process the feeling to completion, freedom. That’s typically the case.

Andy: It’s like if you have a significant other that you fought with and you get, like, really triggered by them, all of a sudden you literally turn into like a seven-year old kid like stomping your feet around and being angry or whatever you did as like a seven-year old when you were angry is at least what I do now.

Dane: (Laughs)

Andy: (Laughs)

Dane: Oh, man. Intimate relationship’s totally just like -- they bring into your knees.

Andy: We should do an entire episode on that.

Dane: Yeah. I’m really interested in that actually.

So this guy asking for money, he found out that, you know, he brought back to a memory where he was stuck in his bedroom and his parents were fighting and he really didn’t want them to fight. He felt like it was his responsibility that they were fighting. If there’s only something that he could say or do to stop it and he would have what he want would be them not fighting.

So here he wants money and he’s feeling the feeling of this five or ten however old he was. We get him to feel the feeling. We feel the feeling. It only takes [unclear 00:43:30] and the awareness [unclear 00:43:31]. And this guy was a tough cookie to crack. He’s like, “Nothing man. There’s nothing there.” [Unclear 00:43:37] in his head the whole time, he’s really mental guy but he’s breath into his body. And then what happened is we felt that feeling of five and then I said, “All right, so tell me.”

Oh yeah I said, “How would that five-year old ask for money?” That’s what I asked him. And sure enough the five-year old like ask for money like a boss. I can’t remember what the question was. I was like, “Yeah, you go ahead and do that.” And he’s like, “Holy crap! So I actually didn’t need any strategy or

tactics, I just needed to feel the unconscious emotion that was blocking me from seeing things clearly,” I’m like, “Yes.”

Andy: Oh my God! These calls are super fun. I’m thinking we should do this at least once a month. Possibly more. We’re experimenting with what the direction of the podcast should be next.

Dane: I love this Andy and I’m at the service of your request. I imagine people listening are like, “Holy shit! What are my self-sabotage patterns? Must email Andy. Must guess something good so I could come on podcast.” Yeah, if you email us and you have a good story -- You know, keep it short. When you get into self-sabotage, emotional stuff, you guys …

Here’s what happens. If you write us a self-sabotage thing, typically it’s a freaking novel. And it’s a freaking novel because you’re in story mode about everything you think it is and there’s nothing to do with all that. But that story mode keeps you out of the unconscious emotion. So just be aware that when you write us, if you’re going into this full blown story, that’s okay. But that’s just a nice little warning flagger sign that that story is actually keeping you perpetuating this unconscious emotion.

Andy: It’s actually okay if you write a long story or two because it would be fun to -- I think what would be really fun is to bring somebody on who wrote a really long story and then help them with something. After they see what’s really true, go back and piece together the story. What you’ll likely see is you’ll likely see at how the story that you wrote us facilitates you avoiding whatever that thing is that we work through together.

Dane: Not only facilitates but completely just does it.

Andy: Yeah.

Dane: I’ve also been experimenting, Andy, with -- So you know I just kind of intuitively make a lot of stuff up.

Andy: I like how you throw intuitively in there. This is like, “You know how I just make a lot of stuff up?”

Dane: Well, what I’ve started doing -- My best self-sabotage sessions with people are usually when I pray to God ahead of time. And I say, “God, it’s only by the grace of You that we’ll be able to discover what we can’t see together. And through You we can help set this person free. Through Your love we can help set this person free. So help me to see what I may not be able to see so we can find what this person needs to see so they can become free.” And then it no longer becomes about me or like my genius or me trying to figure things out. I started getting intuitive hits of, like, where to go.

Andy: Mm-hmm. Mm-hmm.

Dane: And so one of these times.

Andy: Wait, before we go into the story. I always feel nervous about, like, talking about God or religion because I feel like it’s such a trigger for alienating people, one way or the other. And I think just to be clear -- I don’t know. I feel anxious around people hearing the word God and being either turned on or turned off by that. And alienating people based off of that one idea.

Dane: If you were listening to a podcast that you really liked and one of the guys mentioned God, how would you feel legitimately? Would you stop listening?

Andy: I would be turned off.

Dane: You’d be turned off?

Andy: Mm-hmm.

Dane: Okay.

Andy: My religion -- Maybe we’re doing an episode on relationships and then religion. We’ve got a lot of stuff to talk about. But I understand, like, knowing you and your perception of God. It’s a similar perception I hold in my own head which is different language, I think.

Dane: Yeah. You mentioned, you say the universe?

Andy: The universe or source, energy or whatever it is. Yeah.

Dane: I appreciate you bringing up that you’re nervous. I got to tell you, I used to be nervous about mentioning God ever since I’ve started developing a relationship with Him. This has nothing to do with religion, but just like a personal relationship with God, that like it feels so amazing and expansive to me; before it never did.

But when I’m alone now, like, legitimately, I’m not afraid of being alone anymore. If I’m alone I actually can talk to God. I have this, like, channel where I will ask questions and they could come back to me and I’m like, “Holy crap! Incredible.”

I’m actually been hanging out with people now. I’d be like, “Hey, would you like to know what God says about you?” Because legitimately God would be telling me like -- because this person is like “Would you like to know how God sees you?”

I hung out with this musician yesterday and he was going through this terrible break up and he was totally devastated. I say, “Hey, would you like to know what God sees …” I asked him, “Hey, do you know who you are?” He’s like, “I haven’t got a freaking clue who I am.” And like, “Well, would you like me to tell you who God thinks you are?” and he said, “Yes.”

And immediately this channel through me, I said, “God says you’re the completely representation of beauty. And that if you’re not doing something to bring beauty into the world, then you’re doing a disservice to yourself and you’re shutting down your heart.” I was like, “Where do that come from?”

He text me the next day and he’s like -- He’s a musician, he just wants to create beautiful music for people and he’s like freaking transformed. I’m like God or not God or whose voice or whatever, I don’t know but it feels really good. If it’s not your thing, oh man, I’m totally in support of wherever you are at in your journey. I got to tell you. Since [unclear 00:49:34] for me, it has been a love story.

Andy: When I talk about like the alignment and stuff -- When I talk about alignment it’s about being aligned so that, like, God flows through you or source energy flows through you. And so when I hear that, like, my perceptive of that happening it’s like -- If you look at all the stuff that you’ve been going through lately and, like, how things have shifted so much for you, I feel like you’re more aligned than you have been in a very, very long time.

Dane: Yes. Thank you for the help too.

Andy: Yeah. That’s what I feel when I hear that. It’s like source energy flowing through you. And if you look at some of the most creative minds of, like, all time, that’s the space that they would get into. Like artist, musicians. Somebody was telling a story about the Beatles. How they would do some songs in just a night, they would do it. And it’s because they were so aligned it just like came out, you know?

Steven Pressfield talks about it in the War of Art where you show up every single day and you create that habit. And then eventually like something hits you and you’re like, “Oh my God! I have to write this down” or “I have to go do this,” and you get these impulses. Yeah. That to me is like -- it’s like God, it’s like energy, it’s like we are -- Now we’re getting super deep. But at some level we’re in some sort of version of God living, I think.

Dane: I have to tell you that. I don’t think anybody has done as much healing or coaching work as all that I have been but no one I know personally. I’ve, probably in the last year, invested an embarrassing amount of money and hours in all these healing stuff and all these practitioners. I got to tell you that what’s been pretty fun is realizing that, like, this relationship that I’m building with God feels very real for me. I don’t want to get in to debates on if He exists or not because that shuts me down.

Andy: Mm-hmm.

Dane: But what expands me is focusing on that personal relationship with him. I want to tell you that, like, what was missing in my life may have been that. We’ll see how this continues to progress but I’m really happy with how things

are going right now. And I couldn’t tell you how much joy it brings me to be able to sit with people and like see them the way that God sees them.

I had this voice come to me the other day and it said that -- it was God and He said -- Well, as far as I can tell it was God this is a new voice to me so who knows. But it felt like God and He said, “Dane, people are going to come to see you. People are going to come from all around the world to see you to know my love.” I was like, “Oh my gosh! That sounds amazing.” They’re not going to come to see me because I’m great or whatever. No, they’re going to come so they can know his love.

Is this Christianity? Is this Buddhism? This can be whatever you want it to be. For me it’s about relationship with God. It totally works. And I can also tell you that when I do that prayer, I don’t actually do it out loud. I don’t freak the person out that I’m with. But the sessions always go a lot, lot better and so I just kind of trust that.

Anyway, I was doing this and I was like, “Let’s do something different here. Let’s play with something. What I’m doing right now really isn’t working so can you please just open the door for me or show me something that I may not be seeing?” And it’s through His grace that all of a sudden I started --

I asked the guy who’s really stuck. Basically every student that gets stuck, my favorite expressions are “I’m really stuck. I don’t know what to do. Dane, tell me what to do,” and then I do something and then they end up giving themselves the most best advice ever that I could never have come up with for them, right? So this guy’s like, “Dane, I don’t know what to do about X, Y, Z problem,” and I can’t remember. He was like, “How do I pre-sell my first customer or something?” right? And so nothing was working. I was like, “Okay.”

All of a sudden this inspiration hit me and I said, “What is the most loving spot in your body? Like where do you feel the most love in your body?” He’s like, “My arms.” I was like, “Okay. Close your eyes and breathe and let the loving energy from your arms come up through your shoulders. Oh, and where are you really anxious?” He’s like, “My stomach.” And I said, “Let it come up through your arms, your chest and just let it slowly drip down.” And after about a minute the loving energy from his arms had like infected, in a good way, his whole body.

And I said, “All right. So in your stomach, from this really loving space, what is it that you want to do?” And he knew exactly what to do. I was like, “Oh my gosh! There was no unconscious emotion blocking, there’s no limiting belief reversal, it was just like let love just melt everything that is and then in that space ask what you want to do.” I was like, “Well, that works.

If you come on next week, I might pull that one out on you. We don’t know. We don’t know what Dane is going to do but we know that you’re going to leave feeling freaking amazing.

Andy: Ah, so true man.

Dane: I want to just tell a brief story. I wanted to tell at the beginning of The Foundation because I want you guys to understand, like, you know, that’s what you know, what you know you don’t know, and that’s what you don’t know that you don’t know, and that whole realm of what you don’t know that you don’t know is like this whole realm of the stuff we’re talking about. It’s a self-sabotage stuff but I’ll never forget when this guy took me out to lunch and he said, “Hey Dane, I want to start a commercial real estate investment fund and I’d love for you to invest with me. And we can have all four of us, pool our money together, and then as soon as we have enough money we can go out and buy commercial real estate.” Have I told you this one Andy?

Andy: Mm-hmm. Mm-hmm.

Dane: All right. Good. Finally. One story I haven’t told you.

And he’s like, “So Dane, I want to know, are you in with me? You’re going to do this? You’re going to join me?” And I was like, “No.” He’s like, “Why?” and I was like “That’s not the way to go about this, man. You don’t need money to do those deals.” He’s like, “What do you mean?” I’m going to be like, oh crap. If I get like 20% of the story [unclear 00:55:41]. It’s okay, I’ll finish it quickly.

I said, “Well, you don’t need money to do this stuff.” And he’s like, “What do you mean?” I said, “Well, you know the big building downtown Des Moines, the old Des Moines Island. The old Mama Nachos building. It’s got eight different bars in it now and when it was for sale they had two tenants. That’s it. The guy that bought that he didn’t have a dime. He didn’t use any money to buy that. It could have been you or me that bought that building.” He’s like, “What do you mean?”

I said, “Well, he’s a real estate agent so he went and bought it himself. Or no, he didn’t buy it himself but he negotiated the deal himself.” So he had an extra $60,000 in commission to put down because he was an agent. That’s helpful. But what happened is he negotiated the business and he negotiated the contract pending, getting his tax credits.

Then he went to the government and he turned the building into a historical building and he got a million dollars of tax credits. Then he went on Google and he searched “sell tax credits” and he found the guy on Google that would buy. The tax goes for 90 cents on the dollar so he instantly got $900,000. That guy that bought the tax credits because he saved a $100,000 on his taxes, he gets an instant 10% return immediately.” Holy crap! There’s a new market.

“And then he takes the $900,000, goes and puts the money down. Then he uses his mindset to maximize the rents and turns two tenants into eight. And now that building cash flow is like a hundreds of thousands of dollars a month. He’s got one of the best buildings downtown Des Moines and he did this whole deal without any money at all.” And the only thing that he had that you or I didn’t was knowledge and mindset about how to do this deal. And these are the deals that exist.

From a mindset perspective, from a business perspective -- And I remember the guy I told the story to, I think his jaw was open at the end of it and he’s like, “Oh man, my gosh! Why would we do a commercial fund?” So I just want you guys to know that. There’s a world out there that exist where you can become a multimillionaire and not even need a dime to your name.

You’re muted.

Andy: It’s funny because that’s like at a really, really large scale and people are like, “Well, how do you know to search for this and what are the tax credits?” To bring it to a smaller scale, Chris Wackerman, the dude who did his pre-sells, who has $24,000 in pre-sells before having a product. When I was talking with him today he kept getting the objection from one person who -- they have budgets and there’s timing when the budgets are set. It’s not like an emotional yes or no, it’s like logical, like, no, we can’t do it.

And so what he ended up working with one of the companies is they did a purchase order for, like, 90 days out which is when their budgets and stuff will be ready again and a purchase order basically says, like, when we have the budget in 90 days, we’ll write you a check for this. And that was how he got one of his pre-sells with thinking outside of that.

That’s never anything that we would teach inside The Foundation because --like how would we even think if they’re doing something like that. But it’s genius.

Dane: That’s mindset. How do you know about tax credits? I don’t know. Use your mind. That’s a self-sabotaging question by the way. If you’re like, “Oh, well, he knew about tax credits. I can never do that.” Welcome to self-sabotage. You just self-sabotaged yourself.

Andy: So, 58 minutes. We need to wrap up. Last things.

Dane: I really think that’s a really key point, Andy. Like “Oh, I can’t start a business, I don’t have an idea, I don’t have money, I don’t have time, I don’t have expertise. This person had all this time, this person had this, this person had this, this person had this. This person -- all these excuses and I have none of those things so I can’t do it.” Welcome to the world of self-sabotage.

If that’s the language going on in your head, if you’re searching for reasons why you can’t instead of reasons why you can, welcome to self-sabotage. Right?

Andy: Truth. It’s funny I …

Dane: That may be like one of the real key points of this interview. Hopefully people listened to the end.

Andy: Yeah. I feel like I get so tired of talking about that times; I forget to continue to talk about it.

Dane: What’s that?

Andy: The idea of, “Oh, I don’t have money. I don’t have an idea. I don’t know how to code.” We just written so much copy around it, like talked about it so much.

It’s funny because what happens is you forget it. Unless you’re really connected with people going through it. What happens with this -- like when you’re shifting the identity of people is they actually don’t remember who they were three months ago. So you’ll talk with people. It’s like, “Do you remember when we went through this problem?” It’s like, “No, I don’t.”

I did this work with Bryan, one of our coaches, around like a golf ball that I would always feel. Like blow my ribs. Like a ball of tension when I got -- It’s funny because I still don’t even remember what the thing was. But there is something and I have no idea what that thing was anymore. So, anyway, I’m feeling that. I was like, “Oh yeah. We should talk about that.”

Dane: Well, what I heard you say there is that -- Yeah, you forgot the obvious stuff: no money, no idea. But then you also had mentioned a really interesting point that it’s like you forget your old identity. It’s like, “Wait, that was me?” Because what happens when you clear the self-sabotage, the old thoughts don’t make sense anymore. I was working with a guy and he’s like, “I don’t want to be a burden. I’m afraid of love.” “Why are you afraid of love?” “I don’t want to be a burden.”

Anyway, long story short, we felt the emotion, the completion, and I was like, “How does the love, the thought, love being a burden? How does that sit with you now?” He’s like, “The thought doesn’t make any sense.” This is like in the course of half an hour.

By the way I’m working with this guy in The Foundation on business stuff and we talk about love being a burden. This is why I freaking love entrepreneurship because it all ties back into -- it all ties back but I love working on emotional stuff like self-love. So, anyway.

I really believe that this stuff shows up. It shows up with the way you talk. I think it shows up with the way you talk to yourself, you know? Shows up with the way you talk to yourself. A lot of people join The Foundation. A lot of them. In fact, I think every single one of them joins The Foundation being like, “Can I really do this? Is it really possible? Do I really belong here? Do I really matter?”

And then you see students in there in Facebook getting their first pre-sell, having their first idea extraction call go well, getting their first idea, getting their first this, first that, first that and they’re in there like, “Oh my gosh! My first thing happened. I got my first customer,” and they’re basically was, like, shouting like, “I matter! I can do this. My presence matters on this planet.” Like, yes, your presence matters on this planet.

We want you to build a life that you love in The Foundation. We all want you to know that your presence matters and that you matter deeply to someone. And if you can remove all the BS, you can remove all the self-sabotage, then you can matter to someone.

Our customers, our students, Andy, they come in to The Foundation not to build a SaaS business. They come in to live a better life so they can leave a legacy and live a better world. Our students come in because they’re like, “Look, I want to build this so I can give back. I want to build this so I can do something like this.” The students that join they blow my mind how -- the size of their heart and the size of the love that they want to give to the world.

You join The Foundation because you know you’re not reaching your full potential. You know that there’s like committed life where you’re all heavy and you, like, you wanted to break the chains and live a complete freedom of expression of who you are. And in that realize your full potential. And in that full potential, just blow up the world with the love that you have to give. That’s what these Foundation students want to do, and that’s what removing self-sabotage can do, and that’s what being a part of a loving community can do. Yeah, we just happen to build SaaS businesses too.

Andy: Which is fun.

Dane: Yeah.

Andy: So, knowing that, time to wrap up.

Dane: We have our secret, Andy. You’re such a good marketer.

Andy: I know. We’re so tensional with how we do that. So, in July, we’re going to bring on a hundred students inside The Foundation.

Dane: That’s it.

Andy: Hundred, that’s it. We’ve never done this before. We’ve always done one launch a year. We put 652 through our last program. So we’re bringing a hundred and it’s going to be awesome. If you’re interested, email us at …

Dane: Can I talk for a second about this? Just like 15 seconds?

Andy: Yes.

Dane: I promise it will be 17 seconds or 25 seconds.

Andy: Go.

Dane: So, we want to have a really intimate class of a hundred students. We’re going to try a whole new model out. We’re going to have students -- The way that we’re thinking about right now is we have students organized in cohorts of ten. So you’re going to be organized with ten other people, you’re going to get really intimate with them. You could also be able to grow deeply with all hundred of them but you’re going to have a group of ten. And in that group of ten, you’re going to have one team leader who’s once a very successful Foundation student, supporting you in going through the program. We may even have two group of ten but right now it’s definitely set at one.

So imagine being a group of ten, imagine having a weekly call supporting each other, being accountable, getting all of your self-sabotage patterns looked up by this group of ten and being able to hang out with this other group community of 90 people and [unclear 01:05:06] held in this really intimate container where you’re going to have a lot of personal attention. And expect a higher price tag for a program like this but this is what we’re thinking is actually going to produce the change. This is what we’re thinking is actually going to produce the result.

We don’t want to send you off to a program where you’re kind of stuck on your own. We want to give you this container and the space for you to bounce up against all of your inner demons, or bounce up against all the things that are self-sabotaging so you can come out a more resilient human being.

Andy: To make the change that you want, you have to have the community, you have to have the coaching from somebody, and you have to have the content at some level that’s going to help you do it. And that’s what we’re doing with these launches. We’re wrapping all three of those together and we’re putting a lot more of an emphasis on the community aspect and making sure that you have those ten people that have your back and that you have theirs as well.

Go ahead.

Dane: I can’t stop.

My favorite thing about The Foundation is the analogy of, like, my buddy went to Australia for three months and then he came back and he had like an Australian accent. We just ripped in to him like, “Oh yeah, mate. Oh yeah. Is that right, mate? Oh, good mate.” He couldn’t stop because he’s like -- And he didn’t consciously practices. He wasn’t like sitting in his room being like, “Aight, mate. Aright, mate.” No, it just like naturally happened because he was around the energy field of that.

So when you’re around the energy field, this contagious entrepreneurship where the world’s fully abundant, the world’s fully possible. You may come in sort of a jealous person if you are -- Whatever you come in at, you come out the other end complete opposite to that. So if you come in thinking the world’s like kind of a scarce place, you got to fight and there’s a lot of competition, you’re going to come out feeling abundant.

You’re not going to come out feeling abundant because you read a book or did a few task, you’re going to come out feeling abundant because of the energetic transformation that will happen to you by being deeply intimate and connected to a group of people like this for six months. [unclear 01:06:58]. Cool. Go ahead, you can wrap it up. I think you can wrap it up.

Andy: Well played.

Dane: But I want to talk more about …

Andy: No. (Laughs)

So, July launch. If you’re interested, we’re putting together a hot list. I don’t even know if we’ll actually open it up to everyone. It depends if, like, we get a big list of people who want in or not. But anyway, email us at support@thefoundation.com with the subject July and Katie will take care of you from there and let you know what needs to happen to get applied and get setup for that.

Dane: What a secret.

Andy: What an amazing secret. (Laughs)

Dane: [unclear 01:07:39] hear the end of that one, huh?

Andy: So, an hour and seven minutes into it.

Again, this is an awesome call. We went down a couple of rabbit holes we haven’t done before and I had a lot of fun with it. I think you had a lot of fun with it.

Dane: Yeah.

Andy: If you enjoy these, again, email us andy@thefoundation.com, dane@thefoundation.com. Let us know and we’ll do some more of these. Maybe some live ones.

Dane: Yeah. Please do email me at dane@thefoundation if you did like this because that’s -- I got a lot of emails about the other podcasting, Andy. I was like, “Oh, cool. We should do more stuff like this.”

Andy: Yeah. That’s the only reason we did this again is because you guys emailed us. So, thank you for that and we’ll be seeing you soon.

Closing: Thank you for joining us. We’ve taken this interview and created a custom action guide so you know exactly what action steps to take to grow your business. Just head over to thefoundationpodcast.com to download it for free. Thanks for listening and we’ll see you next week.