starting send out cards
TRANSCRIPT
Preparing for a Strong Launch
By Todd Hood, Chief Cupid, Business Cupids
“Doing” SendOut CardsWe don’t “do” SendOut CardsWe help build relationships through appreciation
We train people on using the SendOut Cards serviceThey “sow seeds of appreciation” through cards and
giftsThe more seeds they sow, the more relationships they
reapAnyone can send a ‘thank you’ card
Our people send cards with their own feelings/messageEvery card can also be sent with a gift from the catalog
What is the Business Case?Unique service
Not offered anywhere elseThe opportunity
Huge marketGrowth potentialSimple
CompensationPassive income source
Unique ServiceUse technology to transform appreciation
More convenient than alternativesLess expensive than alternatives
SimpleStraightforward
The OpportunityHuge market
9 out of 10 people want the service (189MM adults*)Growth potential
Goal - more people sending more cardsOnly 300,000 current SOC users (0.15% of
population*)Current revenue ~$50MM; Goal revenue ~$1,000MM
Simple internet-based serviceLow investment/maintenance/overheadNo inventory needed
* Source: U.S. Census Bureau, Survey of Income and Program Participation, 2004 Panel, Wave 5
CompensationImmediate retail profit (no recruiting needed)
~$.36/card10 customers->100 customers->1000
customers->nolimitIncremental income monthly
Leadership bonuses$100-250/new rep
Organization commissions2-5% of your organization total point volume
Monthly StrategyLet 10 people each month send a card
Sign 2 of them for $10 monthly auto-ship (20 pts/month)
Help others buy ‘one-time’ points (40 pts/customer)Send each of them a ‘thank you’ card immediatelySend each of them a ‘thank you’ email 60 days later
Use the rest of your points to send cards/gifts to others
Refer anyone interested in more to meI’ll sign them up with you
Break-even Risk AnalysisTotal investment ($584)
$398 Entrepreneur Package (includes first 100 cards)$186 - $15.50/month (25 cards/month)
Break-even $586$586 - Retail Profit and Commissions
Add 2 customers/month (20 points/customer) = over 3000 points
Total annual points sold = ~3000* $.1955= $586Does not include one-time purchases or Leadership
BonusesYou will have sent all your cards in 2010 for free24 people will thank you for providing them
convenience and inexpensive option to reach othersYou will receive retail profit and commissions in 2011,
etc.
Next StepsWrite 10 names for each month in 2010
ThoughtfulComputer usersAlready send cards
Get their mailing addresses (envelopes from cards)
Send them customized ‘thinking of’/’thank’ you cardsNo advertising, just your feelings
Contact them a week later to confirm receiptLet them send a card to someone
This is the first step where you need a rep account
