starting small with project outcome...today’s agenda project outcome 101 common barriers to...
TRANSCRIPT
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Starting Small with Project Outcome
February 5, 2019
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Today’s Agenda
▪ Project Outcome 101
▪ Common Barriers to Getting Started
▪ Forest Park (IL) Public Library’s Experience
o Starting Small
o Expanding
o Expectations
o Recap
▪ Announcements / Q&A Amilcar Perez
Adult Services &
Outreach Librarian
Forest Park (IL)
Public Library
Emily Plagman
Manager, Impact &
Advocacy
Public Library
Association
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Would you consider yourself new to
Project Outcome?
Raise your hand!
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Project Outcome 101
Emily PlagmanManager, Impact & Advocacy
Public Library Association
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What is Project Outcome?
www.projectoutcome.org
FREE!
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Online Toolkit
www.projectoutcome.org
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Standardized Outcomes
What did patrons like most?
What can the library do to improve?
Knowledge
Confidence
Behavior Change
Awareness
www.projectoutcome.org
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Survey Topics
www.projectoutcome.org
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Data Dashboard
www.projectoutcome.org
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Training Resources
▪ Featured Resources
▪ Getting Started
▪ Surveys
▪ Data Collection
▪ Data Analysis
▪ Taking Action
▪ From the Field
www.projectoutcome.org
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Resources > Getting Started > Tutorial Videos
Training Resources
www.projectoutcome.org
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Common Barriers to Getting Started
Emily PlagmanManager, Impact & Advocacy
Public Library Association
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Resources
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Resources
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Common Barriers to Getting Started
2017 Evaluation Results
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Overcoming Barriers
2017 Evaluation Results
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Overcoming Barriers: Starting Small
Starting small and scaling up helps libraries:
▪ Increase staff’s comfort with and expertise in outcome
measurement and surveying in general
▪ Learn by trial and error
▪ Build an internal structure (staff support, scheduling, etc.)
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Overcoming Barriers: Starting Small
Start with one program to:
▪ See what surveying method works best
▪ How patrons feel about surveys
▪ Get staff buy-in by sharing and discussing results
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Overcoming Barriers: Starting Small
Smaller programs are a majority of what’s measured within
Project Outcome. Out of 200,000+ surveys, on average…
▪ Over half of programs have less than 30 attendees
▪ 70% of programs have less than 10 responses
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Overcoming Barriers
2017 Evaluation Results
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Forest Park (IL) Public
Library’s Experience
Amilcar PerezAdult Services & Outreach Librarian
Forest Park (IL) Public Library
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Starting Small
The need: Assess new programs… beyond attendance stats
Project Outcome tools
▪ Survey categories
▪ Dashboard
▪ Additional questions
▪ Forum
▪ Best Practices
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Entrepreneur Programing - Data Leverage
Identified relevant topics • Marketing, market research,
access to capital, web dev
Identified areas of
program/library Improvement
• Clarify goals and outline for
speakers
• Staff training (i.e. market
research)
Captured evidence for
advocacy
Demonstrate value
• Partnerships
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Immediate Surveys Follow-Up Surveys
You intend to use what you
learned…
Enjoyed learning about
trademarks, copyright and
contracts. Very useful
information for small
businesses.
I accessed other community
resources…
I've partnered with the SBA
and WBDC
What could the library do better?
Provide information on marketing
research
I used what I learned to do
something new or different…
I'm actively working on a
business plan and conducting
market research.
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Benefits of Starting Small
▪ Test the tools
▪ Understand the workflow
▪ Communicate the purpose to audience
▪ Potential to start a wider conversation
o Integration with other measurements
o Fine-tune methodology
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Expanding
The need: To assess library programs and services
▪ Track success
▪ Communicate value to stakeholders
▪ Support marketing campaigns
▪ Data-driven decision making
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Opportunities & Challenges
▪ Enabling Collaboration
▪ Alternatives to Project Outcome
▪ Surveying challenges
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Enabling collaboration
▪ Management Support
▪ Identify team strengths
▪ Clear context
▪ Logistics
▪ Project Outcome case studies
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Alternative Methods
▪ Survey adaptation - Leisure/Entertainment
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Alternative Methods
▪ Survey adaptation - Leisure/Entertainment
▪ Survey adaptation - Teens
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Alternative Methods
▪ Survey adaptation - Leisure/Entertainment
▪ Survey adaptation - Teens
▪ Testimonial Forms - Success stories
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Alternative Methods
▪ Survey adaptation - Leisure/Entertainment
▪ Survey adaptation - Teens
▪ Success story (testimonial cards)
▪ Observational reports
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PO – Project Outcome
G.Forms – Google Forms
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Surveying Challenges
▪ Survey Fatigue : Recurring participants
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Surveying Challenges
▪ Survey Fatigue : Recurring participants
▪ Setting is not conducive to answer surveys
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Surveying Challenges
▪ Survey Fatigue : Recurring participants
▪ Setting is not conducive to answer surveys
▪ How to collect emails for follow-up surveys
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Surveying Challenges
▪ Survey Fatigue : Recurring participants
▪ Setting is not conducive to answer surveys
▪ How to collect emails for follow-up surveys
▪ Conveying purpose to participants
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Recap
▪ Start small
▪ Project Outcome as a launch platform
▪ Build a case for expansion
▪ Expand
▪ Enable collaboration
▪ Identify areas of opportunity for data collection
▪ Identify alternative methods
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Announcements / Q&A
Emily PlagmanManager, Impact & Advocacy
Public Library Association
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If You Haven’t Already…
▪ Register for FREE at www.projectoutcome.org
▪ Review training resources
▪ Create a new survey
▪ Analyze data dashboards
▪ Join the Facebook group
▪ Follow us on Twitter
▪ Engage on Peer Discussion Board
www.projectoutcome.org
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White Paper Now Available
www.projectoutcome.org/pages/3
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Find Your Data Pathway
https://ripl.lrs.org/data-pathways/
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PLA Interest Groups on ALA Connect
PLA Interest Group: Data and Measurement
Available to PLA members
Connect.ala.org/pla/communities/pla-interest-groups
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Questions?
Share in the chat!
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What’s Your FPPL
Moment?
The library helped me....
Find
Understand
Become
Learn
Create
For every person who loves libraries, there is a story about what the library means to them.
Share your story with us!
Share your story on the back!
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Name
Phone
We want to collect and share your library moments with the community in our
newsletter and online.Tell us your story below. If you want to include your name and contact
info, we would love to say thank you.
Tell Your Story: