Molchanova Julia

www.inc.hse.ru

Julia Molchanova

72% startup adviser

Working since I was 13

1,7 own business

3,4 diplomas

www.facebook.com/pr.sabato

Agenda:

1. Introductory words

2. Business idea search

3. First steps

4. Warm-up

Worth doing?

probably, if…

You have the dream..

Your own business is the only way

to make your dream come true

Worth doing!

If …

Your own business is the only

way to solve your problem

or …

the common problem

Can I be successful?

GOAL

FOCUS

100%

INVOLVEMENT

RESPONSIBILITY

Where to begin?

How to measure the

temperature of business?

Which business is more profitable?

Which business is more effective?

Problem

Business idea

GoalProblem + =Business idea

BUT

problemidea + result

=

Solution fits to the problem

+

+ =

=

But how do we do business?

+ + =

Client Creativity Product Result

What is the key component in

this formula?

+ =

client product

Can it be successful without

creativity?

+ =

creativity product

Can it be successful without

understanding the client?

+ =

client creativity

Can it be successful without

product?

What is more important, if…?

=client creativity product

payer+

production

So, what is the key

component in this formula?

feedback

business model

test

teamproduct

client

We think that product

development cycle is

Company

Team

Client

team

flood of tasks

product

client

Real cycle

Were is my

product?!!!

The first warm-up

Ok, but how we can find

business idea?

The famous russian recipe

• Observe

99% of success:

• Spy

The secret russian recipe

Source of ideas: pain and

problems of people

What not to do?

classic startup

What to do?

Find the need

Focus

Methods for ideas elaboration

• Every idea looks good for

creativity

• «Decomposing impossible»

• «Lotus blossom»

@I am picture by G. Magdanurov Runa Capital

The second warm-up

«Decomposing impossible»

The third warm-up

«Lotus blossom»

So what next?

1.Calculate how much money

you can make

46% of mobile users in

Russia in 2012.

2 280 000 Android devices

2 000 000 iOS in Russia in 2012

More than 4 mln devices

2 280 000 Android devices 2 000 000 iOS devices in 2012

+

4 mln devices devices per user

2,6 mln

users

1,5

2,6 mln

users10% our

target

audience

_____ thousands.users

______users

___% conversion

___ $ income per visit

____ thousands $– every day

____ thousands $– every month

Planned income

1. How many potential customers?

2. How many similar products and

substitutes have been sold?

3. How many competitors on the

market and how much do the earn?

4. How much do you need to

develop and support?

=Does it worth?

2.Draw you business model

Focus on customers

• How is your customers? What

inspires them? What tasks do the

face? How can we help them?

• Where our customers prefer to get

information? What do they watch?

• Where our customers prefer to do

shopping? What is important for them

when they buy?

• What is the product for them? For

what do they really willing to pay?

• Company description

• Problem and solution

• Market description and his characteristics

• Technology overview

• Business model

• Development timeline and budget

• Team

Executive summary should

briefly review business plan:

3.Test your solution without

real product

hypothesis test

Test & Analysis

@I am picture from Design Thinking Lab

What to do right now?

Three methods…

Draw everything, that can explode

Put everything on canvas, that can explode

Write

how to avoid the things,

that can explode

The first warm-up

And seriously…

… draw the roadmap

Roadmap – is our secret plan, schema

about:

When?

Where?

How?

With whom?

And what treasures we are going to find.

Good road map shows:

• work goals

• logic

• implementation mechanisms

• key markers

• exact timings

hypotheses markers results adjustments

Assumption 3

Assumption 2

Assumption …

hypotheses markers results adjustments

markers results

So what next?

Form good team

Make a prototype

and test for income

@I am picture from Max Dorofeev

Rediness check

investment presentation

(ES) - executive summary

financial model

list of funds with contacts

letter templates

elevator Pitch template

100% involvement of the team

Team and competences fit

Engaged resources and founder

contribution response time and

adequateness

Knowledge of competitors and

difference from them

On what terms partners leave the

business?

Julia Molchanova

Hse{Inc} team

Inc.hse.ru