starting warm conversations with cold email
DESCRIPTION
Learn how to start warm conversations with anyone just using cold email. Mastering cold email is a powerful tool that can unlock many doors and get you past the gatekeepers--whether it's for sales, business development, or just building your network.TRANSCRIPT
Starting Warm Conversationswith Cold Email
Heather R Morgan|@HeatherReyhan www.salesfolk.com
• 7 years of copywriting and content marketing
• Clients:
• Collaborated with Aaron Ross on compiling sequel to Predictable Revenue
• Written emails that get as much as 38% response rates
About Me
Email still beats all social media channels for bringing
leads.
Build your network & fill your pipeline with deals
Inbound takes 6 months to 2 years to
ramp up
With Outbound Email, You Call the
Shots
97% of Cold Emails Are
Ignored
7 Sins of Cold Email
1. Crappy Subject Lines
2. You Write Like a Robot.
3. Longer than the Great Wall
4. Value Muddled in a Sea of Junk
5. Don’t Take Your Pants off on the 1st
Date
6. Overdesigned HTML Emails
7. Giving Up After 1 Email
BAD COLD EMAILS
• 2-3 Examples• + Why They Suck• How to Change Them
3 Ingredients to Great Cold Emails
Understand your buyer’s persona and their pain pointsKnow your space and investigate the competition
Why are you special?Incentivize the conversation Prove you can add value
Be creative with your conversations Are there non-sales reasons to talk?Ask about market research or customer success etc.
The Email that Got 16 New Customers
The First Sentence
• Question/Bold Statement
• Fear of Loss/Value
The Value Story
• Social Proof• Numbers/Stats• Show, don’t tell value
The Call to Action
• Incentivize• Specific time or
“When”?
3x Your Qualified Leads with Salesfolk B2B Copywriting ConsultingHeather R Morgan | Salesfolk CEO| [email protected]