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TRANSCRIPT
Starting Your Own T-Shirt Line
What We Will Cover • How to print your T-shirts
• How to create or submit your art
• How to price
• Where to sell your shirts
Make It Legal
• You are starting a business be sure you have the proper licensing - retail tax id or sellers license
• Easy to obtain, small fee , $25 in Ohio, typically given the same day online through your state
• This will allow you to buy wholesale and sell retail - the key to success!
Printing Choices Screen Print Your Own
Advantage: Complete control Disadvantage: Messy, space, high start up cost $10,000, high learning curve
Printing Choices Direct To Garment
Advantage: Can print one at a time, complete control Disadvantage: High start up cost $25,000, high learning curve
Printing Choices Fulfillment Center
Advantage: No start up cost, can sell one at a time Disadvantage: No control over quality (you don’t even see the finished shirt before it is sent on your behalf) Packaging advertises the service instead of your company High cost, low profit
Printing Choices Contract Printer
Advantage: No investment Disadvantage: Less profits, turnaround and cost based on who you hire, can be slow and expensive, you need to have a set amount pre-printed before you know if it sells
Printing Choices Heat Print
Advantage: • Low start up cost – all you need is a heat press • Print on demand in 4 seconds • Control inventory • Can print whatever is ordered -tote bag, sweatshirt, T-shirt as needed (try same art on different items) • Fast delivery, high profits • Use sheets to print several designs at once Disadvantage: Minimum order 5-10
Heat Printing What You Can Print
What you can heat print: T-shirts, sweatshirts, sweatpants, lounge pants, koozies, towels, flags, shoes, caps, tote bags, cinch sacks, mouse pads, shoes, pillows, director’s chairs. Whatever can lay flat in a press can be heat printed!
Heat Printing What Are Sheets?
Whatever will fit on the paper (11.25 x 14) in the same color or colors, is the same price! From this sheet you can print 4 items!
The Art
If you have the art: Can be submitted online for easy ordering Consider protecting your ideas and art with copyright and trademarks, legalzoom.com is a great resource Cost is about $600 so when starting you need to invest in protection or the brand itself
A few successful clothing lines
The Art Easy View - A Free Design Tool
The Art Easy View - A Free Design Tool
Selling Your Shirts Who Is Your Market
Event Shirts Best marketing tool is a portable booth at the event
Social Media Use Facebook, Pinterest, Twitter and Instagram
Selling Your Shirts Who Is Your Market
Purchase space on website or print of target. For example, if you created a running design you would look for running sites and magazines and purchase a small ad space
Selling Your Shirts Who Is Your Market
Start Ebay Store or create your own site
Selling Your Shirts Who Is Your Market
List on T-shirt sites T-Shirtcountdown.com T-shirtlinks.com
Selling Your Shirts Who Is Your Market
Don’t forget offline outlets Flyers Business Cards Press Release
Selling Your Shirts Who Is Your Market
Selling Your Shirts Packaging
• Helps you stand out from the competition • Can help generate reorders, additional purchases • Include hang tags or custom label • Purchase low cost custom stickers to put on your box
Great example of good packaging - company name is Johnny Cupcake and shirts are shipped in cake box!
Example of a custom label - use extra space on your sheet to print these for free!
Pricing
Basic Formula Shirt Cost + Print Cost x 2=Retail Price Other Factors affecting cost: • Uniqueness of your design • Timing of your event (example: on Draft Day, “Johnny Cleveland” shirts could easily sell for $25 each!) • Captive audience (example: Concert shirts sell for $25-$35 each) • Competition
Conclusion Do you have more questions?? • Email us – [email protected] • Read our Blog • Watch our videos and previous webinars • Trade Shows Contact us: Phone: 1-800-622-2280 Fax: 1-800-833-3877 Email: [email protected] Web: TransferExpress.com
Our Blog: http://blog.transferexpress.com/
Next Transfer Express Webinar • Back to School, Back to Custom Printing Profits • Thursday, August 14 • 2:00 PM - 3:00 PM
What topics you would like to see covered in a Transfer Express webinar?
Email them to: [email protected]
www.TransferExpress.com
1-800-622-2280
Thank You for Attending