startup academy - elevator pitch

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ELEVATOR PITCH

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The Basics of how to pitch your business ideas to investors.

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Page 1: StartUP Academy - Elevator Pitch

ELEVATOR PITCH

Page 2: StartUP Academy - Elevator Pitch

ELEVATOR PITCH IS

0:30 - 3:00 min

GET ON THE RADARGRANT ACCESS TO TALK

Page 3: StartUP Academy - Elevator Pitch

BAD PITCH: https://www.youtube.com/watch?v=eP9pgUBJRPY

TOUGH BUT GOOD PITCH: https://www.youtube.com/watch?v=s8d5wxGEGc8

SUCCESSFUL PITCH: https://www.youtube.com/watch?v=v3jiZXpVBoM

Page 4: StartUP Academy - Elevator Pitch
Page 5: StartUP Academy - Elevator Pitch

WHAT IS YOUR 1 SENTENCE PITCH?

Page 6: StartUP Academy - Elevator Pitch

WHAT IS YOUR 1 SENTENCE PITCH?

“WE MAKE GREAT VIDEOSTHAT EXPLAIN AN IDEA OR PRODUCT IN CLEAR AND INSPIRING WAY, ENGAGING MORE CUSTOMERS ONLINE.”

MINE IS:

Page 7: StartUP Academy - Elevator Pitch

WHY?

WHAT?

WHO?

Page 8: StartUP Academy - Elevator Pitch

WHY?

WHAT?

WHO?

BEFORE YOU GET TO WORK

Page 9: StartUP Academy - Elevator Pitch

INVESTORS CARE ABOUT

1. TEAM

2. MARKET POTENTIAL

3. BUSINESS MODEL THAT MAKES MONEY

4. UNIQUE TECHNOLOGY (IP)

Page 10: StartUP Academy - Elevator Pitch

THE TRUTH IS

INVESTORS INVEST IN PEOPLE

Page 11: StartUP Academy - Elevator Pitch

EP STRUCTURE

Page 12: StartUP Academy - Elevator Pitch

EP STRUCTURE

1. Opening/Icebreaker (optional)

Page 13: StartUP Academy - Elevator Pitch

EP STRUCTURE

1. Opening/Icebreaker (optional)

2. What is the problem?

Page 14: StartUP Academy - Elevator Pitch

EP STRUCTURE

1. Opening/Icebreaker (optional)

2. What is the problem?

3. What is the solution?

Page 15: StartUP Academy - Elevator Pitch

EP STRUCTURE

1. Opening/Icebreaker (optional)

2. What is the problem?

3. What is the solution?

4. How is it unique?

Page 16: StartUP Academy - Elevator Pitch

EP STRUCTURE

1. Opening/Icebreaker (optional)

2. What is the problem?

3. What is the solution?

4. How is it unique?

5. What is the value for customer?

Page 17: StartUP Academy - Elevator Pitch

EP STRUCTURE

1. Opening/Icebreaker (optional)

2. What is the problem?

3. What is the solution?

4. How is it unique?

5. What is the value for customer?

6. What are your projections?

Page 18: StartUP Academy - Elevator Pitch

EP STRUCTURE

1. Opening/Icebreaker (optional)

2. What is the problem?

3. What is the solution?

4. How is it unique?

5. What is the value for customer?

6. What are your projections?

7. Who is your team and why can you make it?

Page 19: StartUP Academy - Elevator Pitch

HOW TO FAIL AN ELEVATOR PITCH

Page 20: StartUP Academy - Elevator Pitch

HOW TO FAIL AN ELEVATOR PITCH

1. TALK TOO LONG

Page 21: StartUP Academy - Elevator Pitch

HOW TO FAIL AN ELEVATOR PITCH

1. TALK TOO LONG

2. TALK ABOUT FEATURES NOT ABOUT BUSINESS OUTCOME

Page 22: StartUP Academy - Elevator Pitch

HOW TO FAIL AN ELEVATOR PITCH

1. TALK TOO LONG

2. TALK ABOUT FEATURES NOT ABOUT BUSINESS OUTCOME

3. TALK THE WRONG GUYS THE WRONG FACTS

Page 23: StartUP Academy - Elevator Pitch

HOW TO FAIL AN ELEVATOR PITCH

1. TALK TOO LONG

2. TALK ABOUT FEATURES NOT ABOUT BUSINESS OUTCOME

3. TALK THE WRONG GUYS THE WRONG FACTS

6. DO NOT CALL TO ACTION

Page 24: StartUP Academy - Elevator Pitch

10-20-30 RULEfor presentations

Page 25: StartUP Academy - Elevator Pitch

IT IS ALL ABOUT QUESTIONS YOU GET

Page 26: StartUP Academy - Elevator Pitch

IT IS ALL ABOUT QUESTIONS YOU GET

• How do you make money?

Page 27: StartUP Academy - Elevator Pitch

IT IS ALL ABOUT QUESTIONS YOU GET

• How do you make money?

• Who is your competition?

Page 28: StartUP Academy - Elevator Pitch

IT IS ALL ABOUT QUESTIONS YOU GET

• How do you make money?

• Who is your competition?

• When do you brake-even?

Page 29: StartUP Academy - Elevator Pitch

IT IS ALL ABOUT QUESTIONS YOU GET

• How do you make money?

• Who is your competition?

• When do you brake-even?

• How are you unique?

Page 30: StartUP Academy - Elevator Pitch

IT IS ALL ABOUT QUESTIONS YOU GET

• How do you make money?

• Who is your competition?

• When do you brake-even?

• How are you unique?

• What is your traction?

Page 31: StartUP Academy - Elevator Pitch

IT IS ALL ABOUT QUESTIONS YOU GET

• How do you make money?

• Who is your competition?

• When do you brake-even?

• How are you unique?

• What is your traction?

•What is your action plan?

Page 32: StartUP Academy - Elevator Pitch

ANSWERING QUESTIONS

Page 33: StartUP Academy - Elevator Pitch

ANSWERING QUESTIONS

•First, LISTEN and UNDERSTAND, then reply

Page 34: StartUP Academy - Elevator Pitch

ANSWERING QUESTIONS

•First, LISTEN and UNDERSTAND, then reply

•Answers as concrete and specific as possible

Page 35: StartUP Academy - Elevator Pitch

ANSWERING QUESTIONS

•First, LISTEN and UNDERSTAND, then reply

•Answers as concrete and specific as possible

•If you do not answer, admit it! (Take notes)

Page 36: StartUP Academy - Elevator Pitch

ANSWERING QUESTIONS

•First, LISTEN and UNDERSTAND, then reply

•Answers as concrete and specific as possible

•If you do not answer, admit it! (Take notes)

•Never say YES / NO, BUT ...

Page 37: StartUP Academy - Elevator Pitch

ANSWERING QUESTIONS

•First, LISTEN and UNDERSTAND, then reply

•Answers as concrete and specific as possible

•If you do not answer, admit it! (Take notes)

•Never say YES / NO, BUT ...

•Do not start, “Debate contests»

Page 38: StartUP Academy - Elevator Pitch

ANSWERING QUESTIONS

•First, LISTEN and UNDERSTAND, then reply

•Answers as concrete and specific as possible

•If you do not answer, admit it! (Take notes)

•Never say YES / NO, BUT ...

•Do not start, “Debate contests»

•Golden rule: stay calm and never lie

Page 39: StartUP Academy - Elevator Pitch

HOW TO SPEAK

Page 40: StartUP Academy - Elevator Pitch

HOW TO SPEAK

•Use short, active sentences

Page 41: StartUP Academy - Elevator Pitch

HOW TO SPEAK

•Use short, active sentences

•Speak with passion, louder than usual

Page 42: StartUP Academy - Elevator Pitch

HOW TO SPEAK

•Use short, active sentences

•Speak with passion, louder than usual

•Pause between ideas to get the attention

Page 43: StartUP Academy - Elevator Pitch

HOW TO SPEAK

•Use short, active sentences

•Speak with passion, louder than usual

•Pause between ideas to get the attention

•Vary the tempo and pitch

Page 44: StartUP Academy - Elevator Pitch

HOW TO SPEAK

•Use short, active sentences

•Speak with passion, louder than usual

•Pause between ideas to get the attention

•Vary the tempo and pitch

•Avoid filler words

Page 45: StartUP Academy - Elevator Pitch

BODY LANGUAGE

Page 46: StartUP Academy - Elevator Pitch

BODY LANGUAGE

•Make slow movements

Page 47: StartUP Academy - Elevator Pitch

BODY LANGUAGE

•Make slow movements

•Change your location a couple of times

Page 48: StartUP Academy - Elevator Pitch

BODY LANGUAGE

•Make slow movements

•Change your location a couple of times

•Do not play with objects

Page 49: StartUP Academy - Elevator Pitch

BODY LANGUAGE

•Make slow movements

•Change your location a couple of times

•Do not play with objects

•Do not insert your hands into the pockets

Page 50: StartUP Academy - Elevator Pitch

BODY LANGUAGE

•Make slow movements

•Change your location a couple of times

•Do not play with objects

•Do not insert your hands into the pockets

•Make eye contact with the crowd and scan

Page 51: StartUP Academy - Elevator Pitch

PRACTICE... PRACTICE... PRACTICE

MIRRORVIDEOFAMILY

FRIENDSYOUR DOG

Page 52: StartUP Academy - Elevator Pitch

GAME 1: BLIND PITCH

Page 53: StartUP Academy - Elevator Pitch

GAME 2: ELEVATOR

Page 54: StartUP Academy - Elevator Pitch

GAME 3: DRAGON’S DEN

Page 55: StartUP Academy - Elevator Pitch