startup application
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Startup Application. U-Cost. Team. Andrian Eduard Bangga Ikhsan Baskara Joovanny Pasuhuk Rangga Fajarullah. Videos. Startup Company. What is Startup Company?. - PowerPoint PPT PresentationTRANSCRIPT
U-Cost
Startup Application
TeamAndrian
Eduard BanggaIkhsan Baskara
Joovanny PasuhukRangga Fajarullah
Videos
Startup Company
A startup company or startup is a company, a partnership or temporary organization designed to search for a repeatable and scalable business model. These companies, generally newly created, are in a phase of development and research for markets.
What is Startup Company?
U-Cost
- FREE Service that takes the pain out of finding the perfect apartment in the whole area of Indonesia.
- Provide information about apartments that available to rent
- Enable user to search and find apartments with their own categories
LocationPriceTypePeriod of Rent
- Provide Information of nearest location of restaurant, shopping mall, supermarket, or gym center
What is U-Cost?
VisionBecome a market leader of mapping application in
Indonesia, especially in Apartments information
Mission Provide excellent service and value-added solutions
to customer and partners Create the best conditions of place to living for
customer Increasing the value of a superior investment in
development of application Increasing the concern for the environment and
social responsibility for apartment organizer
Vision and Mission
U-Cost Preview
Insert Searching Data
Such as: Price Bedrooms Bathrooms Types of
Apartments Keyword of
searching
U-Cost Preview (cont’d)
Available Apartments that suitable to your search category
U-Cost Preview (cont’d)
Click on a place and the information about the place will pop-up
Determine and define the nature, extent, and size of our market
Determine what aspects of the market that we want to investigate
Find out where and when we can reach customers
Market Survey
Choose a sample size
Prepare a list of question that will provide data we need for our market research
Devise the way to quantify the answers we receive
Market Survey (cont’d)
Identify variables that might affect our results
Set a time period and location of survey
Prepare Survey Forms
Conduct Survey
Market Survey (cont’d)
Segmentation of Market
Students Employees
Segmentation of Market (cont’d)
Traveler Apartment Organizer
Others Apps Developer
Extra function that user used
Register Fee from apartments organizer
Advertisement in application
How do we gain PROFIT?
Development cost of our application will be Rp. 5.000.000,- with 5 year application’s period of use. During the use of the system, there will be a maintenance cost or development of new updates cost of the system as an expenses during the period. And there will be expected revenues that should be achieved every year as a profit produce by product. Discount rate is 15%.
Business Case
Operation & Maintenance Cost
Benefits from Operation
Year 0 5.000.000 0Year 1 250.000 2.000.000Year 2 200.000 3.000.000Year 3 210.000 3.500.000Year 4 300.000 4.000.000Year 5 250.000 5.000.000
Payback Analysis for ProjectCash Flow Description Year 0 Year 1 Year 2 Year 3 Year 4 Year 5
Development Cost(5,000,00
0) Operation & Maintenance Cost (250,000) (200,000) (210,000) (300,000) (250,000)
Discount Rate for 15% 1 0.869 0.754 0.656 0.571 0.497
Time-adjusted costs (adjusted to present value)
(5,000,000) (217,250) (150,800) (137,760) (171,300)
(5,677,110)
Cumulative time adjusted costs over lifetime
(5,000,000)
(5,217,250)
(5,368,050)
(5,505,810)
(5,677,110)
(5,677,110)
Benefits derived from operation of application 2,000,000 3,000,000 3,500,000 4,000,000 5,000,000
Discount Rate for 15% 1 0.869 0.754 0.656 0.571 0.497
Time-adjusted benefits (current of present value) 0 1,738,000 2,262,000 2,296,000 2,284,000 2,485,000
Cumulative time-adjusted benefits over lifetime 0 1,738,000 4,000,000 6,296,000 8,580,000 11,065,000
Year 0 Year 1 Year 2 Year 3 Year 4 Year 5
Cumulative lifetime time-adjusted costs + benefits
(5,000,000)
(3,479,250)
(1,368,050) 790,190 2,902,890 5,387,890
Return on Investment:Project ROI = (total expected benefits – total expected costs)
Total expected costs= 11.065.000 – 5.677.000
5.677.000= 95%
U-Cost can earned profit in the 3rd year of application operation
Profit that will earned almost twice from overall cost that spent in development and operation cost
Return On Investment (ROI)
App Store
Google Play
Distribution
Social Media
Ad Networks
Organic Marketing
Maintain Loyal User
Building an App Empire
Marketing
Question and Answer