startup approach to change at your school
DESCRIPTION
You have a great idea. You have people who support your idea. Maybe you even have the blessings of your administration or other leaders. But can you make it happen successfully? In today’s world it is easier than ever to create an idea and push it out to the public. However, today’s heavy competition for attention means an idea must stand out, must be remarkable, must be virus like. In this presentation I bring what I have learned from my two recent startups and how those lessons can be applied to creating change in your school or organization.TRANSCRIPT
Go EntrepreneurialA Startup Approach To Making Change at Your School
or Organization
@AutismPodcast | MichaelBoll.me@misterdubyah | About.me/Robb.Willett
Introductions
@AutismPodcast | MichaelBoll.me@misterdubyah | about.me/Robb.Willett
About Robb
Husband(Business Development, Marketing, Continuous
Improvement Consultancy)
Did Business-y Stuff Do Teach-y Stuff
Humanities and PE, Help out with Tech Stuff
@AutismPodcast | MichaelBoll.me@misterdubyah | About.me/Robb.Willett
About Michael
PodcasterTech Coach
Co-Founder
Father to typical and
special needs kids
Co-Founder
@AutismPodcast | MichaelBoll.me@misterdubyah | About.me/Robb.Willett
Ice Breaker Activity
Ice BreakerTake a post-it
Write your favorite ice breaker question
Find someone and ask your question
Exchange post-its
Find someone else and ask theirs
(Do this 5 times)
Ice BreakerTake a post-it
Write your favorite ice breaker question
Find someone and ask your question
Exchange post-its
Find someone else and ask theirs
(Do this 5 times)
What makes you happy?
What is your favorite childhood book?
If you were a superhero, which one would you be?
If you were a *varient* of a *noun,* what would you be?
Tell me a story of one of your scars?
What is the origin of your name?
Where is your favorite place in Hong Kong?
Beach / Mountain / River / Plains / AC’d Apartment?
What if schools started doing ________? What if they completely abolished ________?
@AutismPodcast | MichaelBoll.me@misterdubyah | About.me/Robb.Willett
Housekeeping
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InnovativePD.com/startup/
@AutismPodcast | MichaelBoll.me@misterdubyah | About.me/Robb.Willett
The Plan
Take your idea and run it through a “Startup” process
@AutismPodcast | MichaelBoll.me@misterdubyah | About.me/Robb.Willett
Take Aways• Your Idea
• The Why
• Your Mission
• Design and Development
• MVP
• Marketing
• Resistance
• Failures and Successes
Digital Badge
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@AutismPodcast | MichaelBoll.me@misterdubyah | About.me/Robb.Willett
Building Your Presentation
Innovativepd.com/StartupPresentation
Is this wide open?
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Buddy Up!
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What Is Your Idea?
@AutismPodcast | MichaelBoll.me@misterdubyah | About.me/Robb.Willett
Robb’s Idea
Inventors and Entrepreneurs
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Robb’s Idea
@AutismPodcast | MichaelBoll.me@misterdubyah | About.me/Robb.Willett
Take TWO Minutes To List Your Ideas
@AutismPodcast | MichaelBoll.me@misterdubyah | About.me/Robb.Willett
@AutismPodcast | MichaelBoll.me@misterdubyah | About.me/Robb.Willett
Need to Adopt an Idea?• New discipline system
• New writing program
• Move to standards based education
• Add a SPED program
• Add an ESOL program
• Take your school to Google Apps
• Adopt a new LMS platform
• Start a restorative justice program
• Bring differentiation to your school
• Take your school to full inclusion
• Increase homework turn in
• Digital badges across the curriculum
• Starting a podcast
• Running a book study
• Starting a new sport at your school
• Making your sport more popular
@AutismPodcast | MichaelBoll.me@misterdubyah | About.me/Robb.Willett
Start With The Why Simon Sinek
The Golden Circle
The Golden CircleWhat Every organization on the planet knows WHAT they do. These are products they sell or the services they offer.
The Golden CircleWhat Every organization on the planet knows WHAT they do. These are products they sell or the services they offer.
How Some organizations know HOW they do it. These are the things that make them special or set them apart from their competition.
The Golden CircleWhat Every organization on the planet knows WHAT they do. These are products they sell or the services they offer.
How Some organizations know HOW they do it. These are the things that make them special or set them apart from their competition.
Why Very few organizations know WHY they do what they do. WHY is not about making money. That’s a result. It’s a purpose, cause or belief. It’s the very reason your organization exists.
The Golden Circle
@AutismPodcast | MichaelBoll.me@misterdubyah | About.me/Robb.Willett
My Whys
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Robb’s Why
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What Is Your Why?
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Your Mission
@AutismPodcast | MichaelBoll.me@misterdubyah | About.me/Robb.Willett
Why Have A Mission Statement
• Helps with focus
• Helps encourage others to join you
• Helps overcome the dips
• Helps you measure your effort
@AutismPodcast | MichaelBoll.me@misterdubyah | About.me/Robb.Willett
My Mission Statements• Online learning center for
teachers
• Audio professional development for teachers
• Take students to the next presentation level
• Bring inclusion to China
• Connect teachers with each other through professional development
@AutismPodcast | MichaelBoll.me@misterdubyah | About.me/Robb.Willett
Robb’s Mission
@AutismPodcast | MichaelBoll.me@misterdubyah | About.me/Robb.Willett
Your Mission
What Is Your Mission?
@AutismPodcast | MichaelBoll.me@misterdubyah | About.me/Robb.Willett
Sample Mission StatementsMISSION STATEMENTS FROM TOP NONPROFITS
• TED: Spreading Ideas. (2 words)
• Smithsonian: The increase and diffusion of knowledge. (6 words)
• USO lifts the spirits of America’s troops and their families. (9 words)
• Livestrong: To inspire and empower people affected by cancer. (8)
• Invisible Children: To bring a permanent end to LRA atrocities. (8)
• The Humane Society: Celebrating Animals, Confronting Cruelty. (4)
• Wounded Warrior Project: To honor and empower wounded warriors. (6)
• Oxfam: To create lasting solutions to poverty, hunger, and social injustice. (10)
• Best Friends Animal Society: A better world through kindness to animals. (7)
• CARE: To serve individuals and families in the poorest communities in the world. (12)
• The Nature Conservancy: To conserve the lands and waters on which all life depends. (11)
• JDRF: To find a cure for diabetes and its complications through the support of research. (14)
• Environmental Defense Fund: To preserve the natural systems on which all life depends. (10)
• Public Broadcasting System (PBS): To create content that educates, informs and inspires. (8)
• National Wildlife Federation: Inspiring Americans to protect wildlife for our children’s future. (9)
• American Heart Association: To build healthier lives, free of cardiovascular diseases and stroke. (10)
• Heifer International: To work with communities to end hunger and poverty and care for the Earth. (14)
@AutismPodcast | MichaelBoll.me@misterdubyah | About.me/Robb.Willett
Design and developmentHow are you going to make it happen?
@AutismPodcast | MichaelBoll.me@misterdubyah | About.me/Robb.Willett
The Book
Learning a Startup MentalityVISION • Start
• Entrepreneurial Management • Goal: Find a product that customers will like
• Define • What is a startup? • Sustaining Innovation vs Disruptive Innovation
• Learn • Validated Learning
• Value of a network • Metcalf’s Law: value of a network as a whole is
proportional to the square of the number of participants
• Validated learning vs. Vanity Metrics • Value of Zero • What are you trying to learn? • Value Creation vs Waste
• Experiment • Customer Insight • Essential Unit of Progress: Validated Learning • Scientific Method • Entrepreneurial Assumptions
• Value Hypothesis vs Growth Hypothesis • Customer Identification
• How to find ‘Early Adopters’
• STEER • Leap
• Build - Measure - Learn Feedback Loop • Leap of Faith Assumptions • Innovation Accounting • Genchi Gembutsu • Customer Archetype • Analysis Paralysis • Strategy - Based Assumptions
• Test • MVP: Minimum Viable Product
• Measure • 3 Steps of Innovation Accounting
• MVP • Tune • Pivot
• Optimization Vs Learning • Actionable Metrics Vs Vanity Metrics • Split Test Experimentation • Kanban: Capacity Restraint • 3 A’s of Metrics
• Pivot (or Persevere) • What is a Pivot? • “Pivot or Persevere” meeting • Zoom-in Pivot, Zoom-out Pivot, Customer Segment Pivot,
Customer Need Pivot, Platform Pivot, Platform Architecture Pivot, Value Capture Pivot, Engine of Growth Pivot, Channel Pivot, Technology Pivot
ACCELLERATE
MVP in 3 Words
1. Donuts - What’s your “Sad Donut?”
2.Walls - Check your “Wall.”
… that aren’t “Minimum Viable Product…”
Minimum Viable Product (MVP)
What can you put together quickly, easily, and cheaply that will test out your core idea?
Good Ideas Require Evolution
What if …
“Remove any feature, process, or effort that does not contribute directly to the learning you seek.”
Eric Ries, The Lean Startup
Get rid of the bells and whistles
Shaving
ISR Example
Your TurnWhat is your MVP?
MVP = Good Idea?
Oftentimes
Scientific Method
Create Hypothesis
Make Prediction
Test Your Prediction
Adjust
Determine what assumptions you need to test
ISR Example
Build - Measure - Learn
MVP
TestAdjust
@AutismPodcast | MichaelBoll.me@misterdubyah | About.me/Robb.Willett
Picking the teamSupport and foot soldiers
@AutismPodcast | MichaelBoll.me@misterdubyah | About.me/Robb.Willett
Possible Roles
• Project manager/organizer
• Marketing/presentation
• System and process design
• Leader
• Other?
@AutismPodcast | MichaelBoll.me@misterdubyah | About.me/Robb.Willett
My Team
@AutismPodcast | MichaelBoll.me@misterdubyah | About.me/Robb.Willett
Podcast Team ExampleChoice
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SHINE Academy
Team
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@AutismPodcast | MichaelBoll.me@misterdubyah | About.me/Robb.Willett
Concordia PDLess choice
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Robb’s Team
@AutismPodcast | MichaelBoll.me@misterdubyah | About.me/Robb.Willett
Pick Your Team Members
• Project manager/organizer
• Marketing/presentation
• System and process design
• Leader
• Other?
Your Turn
@AutismPodcast | MichaelBoll.me@misterdubyah | About.me/Robb.Willett
Design and Development TipsFor Free!
@AutismPodcast | MichaelBoll.me@misterdubyah | About.me/Robb.Willett
Raise right hand and say “I will always work to
reduce friction”
@AutismPodcast | MichaelBoll.me@misterdubyah | About.me/Robb.Willett
Always think scaleOr you may regret it…
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How We Scale(ed)
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MarketingI don’t like this part
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What Is Your Story?
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My StoriesWhat I hope people will tell
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My Stories
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Robb’s Story
@AutismPodcast | MichaelBoll.me@misterdubyah | About.me/Robb.Willett
@AutismPodcast | MichaelBoll.me@misterdubyah | About.me/Robb.Willett
Adopter Curve
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Publicize Adopters
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Robb’s Early Adopters
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@AutismPodcast | MichaelBoll.me@misterdubyah | About.me/Robb.Willett
The Resistance
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Embrace The Resistance
ResistorYou
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Outside ResistanceChange! AHHH!
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Robb’s Resistance
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Failures and Successes
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#Fail #Success
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Keeping Organized And On Track Do you need a system or person?
@AutismPodcast | MichaelBoll.me@misterdubyah | About.me/Robb.Willett
Project management tools• Asana
• Trello
• Daily Todo
• Orchestra
• Wunderlist
• Top five from lifehacker.com
• IPD lesson on to do tools
@AutismPodcast | MichaelBoll.me@misterdubyah | About.me/Robb.Willett
@AutismPodcast | MichaelBoll.me@misterdubyah | About.me/Robb.Willett
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