startup city - the atlantic_2013.02.13

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Downtown Project Collisions Community Co-Learning

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Page 1: Startup City - The Atlantic_2013.02.13

Downtown Project

CollisionsCommunityCo-Learning

Page 2: Startup City - The Atlantic_2013.02.13

Slide 2

Zappos.com

http://media.glassdoor.com/m/7b/2c/00/f6/entrance-to-the-zappos-com-headquarter-office-in-henderson-nv-photo-by.jpg

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Slide 3

Las Vegas City Hall

http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg

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Slide 4

Nike

http://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpg

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Slide 5

Google

http://static.panoramio.com/photos/original/400729.jpg

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Slide 6

Apple

http://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpg

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Slide 7

Doggy Day Care

http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG

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Slide 8

NYU Campus

http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG

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Slide 9

Downtown Vegas - Fremont East

http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpg

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Slide 10

Downtown Vegas - Fremont East

http://www.lucyvegas.com/sites/default/files/griffin5.jpg

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Slide 11

Downtown Vegas - Fremont East

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Slide 12

Downtown Vegas - Fremont East

http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse.jpg

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Slide 13

DOWNTOWN PROJECT - $350M

$ 50M – Small businesses

$ 50M – Tech Startups

$ 50M – Education, Arts, Culture

$200M – Real Estate

Page 14: Startup City - The Atlantic_2013.02.13

Slide 14

DOWNTOWN PROJECT GOALS

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Slide 15

DOWNTOWN PROJECT GOALS

Live/Work/Play – Walking Distance

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Slide 16

DOWNTOWN PROJECT GOALS

Live/Work/Play – Walking Distance

The Most Community-Focused Large City in the World

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Slide 17

DOWNTOWN PROJECT GOALS

Live/Work/Play – Walking Distance

The Most Community-Focused Large City in the World

The Co-Learning and Co-working Capital of the World

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Slide 18

ROI vs. ROC

Instead of maximizing short-term ROI (Return On Investment)…

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Slide 19

ROI vs. ROC

Instead of maximizing short-term ROI (Return On Investment)…

We focus on maximizing long-term ROC

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Slide 20

ROI vs. ROC

Instead of maximizing short-term ROI (Return On Investment)…

We focus on maximizing long-term ROC (Return On Community)

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Slide 21

ROI vs. ROC and ROL

Instead of maximizing short-term ROI (Return On Investment)…

We focus on maximizing long-term ROC (Return On Community)and institutionalizing ROL

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Slide 22

ROI vs. ROC and ROL

Instead of maximizing short-term ROI (Return On Investment)…

We focus on maximizing long-term ROC (Return On Community)and institutionalizing ROL(Return On Luck) – Accelerating Serendipity

Page 23: Startup City - The Atlantic_2013.02.13

Slide 23

THE BIG BET

Accelerating Collisions, Community, and Co-Learning

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Slide 24

THE BIG BET

Accelerating Collisions, Community, and Co-Learning

…will lead to…

Happiness, Luckiness,Innovation, and Productivity

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Slide 25

DOWNTOWN PROJECT - $350M

$ 50M – Small businesses

$ 50M – Tech Startups

$ 50M – Education, Arts, Culture

$200M – Real Estate

Page 26: Startup City - The Atlantic_2013.02.13

Slide 26

$50M – Small Businesses

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Slide 27

$50M – Small Businesses

Criteria

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Slide 28

$50M – Small Businesses

Criteria Owner Operated - Passionate

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Slide 29

$50M – Small Businesses

Criteria Owner Operated - Passionate Helps Build Community

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Slide 30

$50M – Small Businesses

Criteria Owner Operated - Passionate Helps Build Community Execution Ability

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Slide 31

$50M – Small Businesses

Criteria Owner Operated - Passionate Helps Build Community Execution Ability Sustainable

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Slide 32

$50M – Small Businesses

Criteria Owner Operated - Passionate Helps Build Community Execution Ability Sustainable Unique or First or Best at

Something

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Slide 33

$50M – Small Businesses

Criteria Owner Operated - Passionate Helps Build Community Execution Ability Sustainable Unique or First or Best at

Something Story-worthy

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Slide 34

Natalie

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Slide 35

Natalie

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Slide 36

Natalie

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Slide 37

Natalie

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Slide 38

Natalie

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Slide 39

Natalie

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Slide 40

Check Cashing

http://www.vegaschatter.com/files/100501/checks_cashed..jpg

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Slide 41

Check Cashing

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Slide 42

Sarah

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Slide 43

Sarah

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Slide 44

Sarah

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Slide 45

Shipping Containers

http://images03.olx.com/ui/8/84/18/1280992807_108377618_4-cargo-containers-40ft-20-ft-For-Sale.jpg

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Slide 46

Shipping Container Park

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Slide 47

Shipping Container Park

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Slide 48

Shipping Container Park

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Slide 49

Shipping Container Park

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Slide 50

Bike Sharing

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Slide 51

$50M – Tech Startups

http://img-s.foursquare.com/pix/EN1ZIL0JC5HTCZYD0PW41SWQYJHURTD204ZFZYBFGPM3F5JS.jpg

Page 52: Startup City - The Atlantic_2013.02.13

Slide 52

$50M – Tech Startups

http://timenerdworld.files.wordpress.com/2011/12/romotivefinal.jpg?w=576

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Slide 53

The City as a Startup

http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png

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Slide 54

$50M – Startups

http://www.shebytes.com/wp-content/uploads/2011/12/venture-for-america-12-12-11.jpg

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Slide 55

$50M – Education, Arts, Culture

http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg

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Slide 56

$50M – Education, Arts, Culture

http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg

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Slide 57

$50M – Education, Arts, Culture

http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg

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Slide 58

$50M – Education, Arts, Culture

http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg

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Slide 59

$50M – Education, Arts, Culture

http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg

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Slide 60

$50M – Education, Arts, Culture

http://mikerossart.net/images/mikeross_enter.jpg

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Slide 61

$200M – Real Estate

http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg

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Slide 62

WHEN CITIES DOUBLE IN SIZE…

Productivity and innovation per resident increases by 15%

(But not true for companies)

Accelerate serendipity -> Accelerate learning -> Accelerate productivity and innovation

Page 63: Startup City - The Atlantic_2013.02.13

Slide 63

3 INGREDIENTS FOR SERENDIPITY

1. Residential density of 100 residents/acre

2. Street-level activity for residents to collide

3. Culture of openness, collaboration, creativity, and optimism

Page 64: Startup City - The Atlantic_2013.02.13

Slide 64

HOW TO ACCELERATE LEARNING & INNOVATION

Maximize serendipitous interactions

Density in the office

Density in the city

Collisions vs. convenience

Page 65: Startup City - The Atlantic_2013.02.13

Slide 65

Las Vegas City Hall

http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg

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Slide 66

DIFFERENT GROUPS COLLIDING

1. 2000 Zappos employees2. 1000 Teach For America corp members

and alumni3. Tech Startup Community4. Small Business Community5. Art and Music Communities6. Other Passion Communities7. Local Residents

Page 67: Startup City - The Atlantic_2013.02.13

Slide 67

LEARNING FROM ZAPPOS & COWORKING…

Culture is to a Company

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Slide 68

LEARNING FROM ZAPPOS & COWORKING…

Culture is to a Companyas

Community is to a City

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Slide 69

LEARNING FROM ZAPPOS & COWORKING…

Culture is to a Companyas

Community is to a CityValues

InnovationSerendipity

ParticipationUpward Mobility

Attracting Startups and the Creative Class

Page 70: Startup City - The Atlantic_2013.02.13

Slide 70

Our Secret Weapon

http://static3.vipasuite.com/resources/dyn/images/459355w783h429s185b/_fn/ogden-3.jpg

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Slide 71

LEARNING FROM TED, SUMMIT SERIES, SXSW, BIF…

Curated ContentSerendipity

LearningConnectionsCommunity

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Slide 72

Downtown Vegas Every Day

Curated ContentSerendipity

LearningConnectionsCommunity

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Slide 73

Fremont St. & Las Vegas Blvd.

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Slide 74

Fremont St. & Las Vegas Blvd.

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Slide 75

Fremont St. & Las Vegas Blvd.

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Slide 76

Fremont St. & Las Vegas Blvd.

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Slide 77

Fremont St. & Las Vegas Blvd.

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Slide 78

Fremont St. & Las Vegas Blvd.

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Slide 79

Fremont St. & Las Vegas Blvd.

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Slide 80

Fremont St. & Las Vegas Blvd.

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Slide 81

Fremont St. & Las Vegas Blvd.

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Slide 82

Downtown Vegas Monthly Cadence

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Slide 83

Downtown Vegas Monthly Cadence

Week 1 – First Friday Week

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Slide 84

Downtown Vegas Monthly Cadence

Week 1 – First Friday WeekWeek 2 – Tech Week

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Slide 85

Downtown Vegas Monthly Cadence

Week 1 – First Friday WeekWeek 2 – Tech Week

Week 3 – Fashion Week

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Slide 86

Downtown Vegas Monthly Cadence

Week 1 – First Friday WeekWeek 2 – Tech Week

Week 3 – Fashion WeekWeek 4 – Catalyst Week

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Slide 87

Fashion Incubator – Stitch Factory

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Slide 88

Fashion Incubator – Stitch Factory

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Slide 89

Collisions, Community, Co-Learning

What is the value of a resident that is out and about in the community?

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Slide 90

Collisions, Community, Co-Learning

What is the value of a resident that is out and about in the community?

3-4 hours/day

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Slide 91

Collisions, Community, Co-Learning

What is the value of a resident that is out and about in the community?

3-4 hours/dayx 7 days/week

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Slide 92

Collisions, Community, Co-Learning

What is the value of a resident that is out and about in the community?

3-4 hours/dayx 7 days/week

x 40 weeks/year

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Slide 93

Collisions, Community, Co-Learning

What is the value of a resident that is out and about in the community?

3-4 hours/dayx 7 days/week

x 40 weeks/year= 1000 “collisionable” hours/year

Page 94: Startup City - The Atlantic_2013.02.13

Slide 94

Jake – Flint and Tinder

http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-You-Will-Love-It-b.jpg

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Slide 95

Collisions, Community, Co-Learning

What is the value of a purposeful visitor that contributes to community?

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Slide 96

Collisions, Community, Co-Learning

What is the value of a purposeful visitor that contributes to community?

12 hours/day

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Slide 97

Collisions, Community, Co-Learning

What is the value of a purposeful visitor that contributes to community?

12 hours/dayx 7 days/week

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Slide 98

Collisions, Community, Co-Learning

What is the value of a purposeful visitor that contributes to community?

12 hours/dayx 7 days/week

x 12 weeks/year

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Slide 99

Collisions, Community, Co-Learning

What is the value of a purposeful visitor that contributes to community?

12 hours/dayx 7 days/week

x 12 weeks/year= 1000 “collisionable” hours/year

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Slide 100

Collisions, Community, Co-Learning

“Subscribe” toDowntown Vegas

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Slide 101

Collisions, Community, Co-Learning

1. 100 residents per acre

2. Street-level activity for residents to collide

3. Culture of openness, collaboration, creativity, and optimism

Page 102: Startup City - The Atlantic_2013.02.13

Slide 102

Collisions, Community, Co-Learning

1. 100 residents per acre

Page 103: Startup City - The Atlantic_2013.02.13

Slide 103

Collisions, Community, Co-Learning

1. 100,000

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Slide 104

Collisions, Community, Co-Learning

1. 100,000 “collisionable”

Page 105: Startup City - The Atlantic_2013.02.13

Slide 105

Collisions, Community, Co-Learning

1. 100,000 “collisionable” community

Page 106: Startup City - The Atlantic_2013.02.13

Slide 106

Collisions, Community, Co-Learning

1. 100,000 “collisionable” community hours

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Slide 107

Collisions, Community, Co-Learning

1. 100,000 “collisionable” community hours per

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Slide 108

Collisions, Community, Co-Learning

1. 100,000 “collisionable” community hours per acre

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Slide 109

Collisions, Community, Co-Learning

1. 100,000 “collisionable” community hours per acre per

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Slide 110

Collisions, Community, Co-Learning

1. 100,000 “collisionable” community hours per acre per year

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Slide 111

Collisions, Community, Co-Learning

1. 100,000 “collisionable” community hours per acre per year

2.3 collisionable hours per square foot

per year

Page 112: Startup City - The Atlantic_2013.02.13

Slide 112

OUR BIG BET… 3 Guiding Principles

Accelerate:1.Collisions2.Community3.Co-Learning

And everything else will fall into place…(productivity, innovation, growth, happiness)

What will people say about downtown?

Page 113: Startup City - The Atlantic_2013.02.13

Slide 113

“Downtown VegasWill Make You Smarter”

http://langintro.com/lv_dec_2010/pics/0950_emergency_arts_window.jpg

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Slide 114

ZAPPOS, DELIVERING HAPPINESS, DOWNTOWN PROJECT

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Slide 115

50% of Humans Live in Cities

http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg

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Slide 116

75% Will Live In Cities in Our Lifetime

http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg

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Slide 117

The 4-Minute Mile

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Slide 118

The 4-Minute Mile

http://en.wikipedia.org/wiki/File:Iffley_Road_Track,_Oxford_-_blue_plaque.JPG

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Slide 119

www.DowntownProject.com

http://langintro.com/lv_dec_2010/pics/0950_emergency_arts_window.jpg