startup gamification
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TRANSCRIPT
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gamification: Applications for
Startups
gabe zichermann
@gzicherm
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change is hard
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Pew Research
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COLLECTIVE CHANGE IS EXPONENTIAL INDIVIDUAL CHANGE IS LINEAR
COPYRIGHT TIME INC
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feedback friends fun
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gamification
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GAMES ARE WIRED TO PRODUCE PLEASURE
THE MOTIVATION TO PERSEVERE (IN GAMES) IS THE BRAIN SEEKING ANOTHER SURGE OF DOPAMINE -- THE FUEL OF INTRINSIC REINFORCEMENT.
Judy Willis MD
CC FLICKR.COM/SCOTTFIDD
wired for pleasure
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DOPAMINE: THE WONDER DRUG
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GAMES CAN MAKE YOU SMARTER
MAY ET AL - 2004-2008 -- JUGGLING FOR 12 WEEKS MARKEDLY INCREASES GREY MATTER.
THE ACT OF LEARNING NEW THINGS IS THE TRIGGER, NOT PERFORMANCE.
MULTILINGUAL CHILDREN HAVE MORE GREY MATTER, 15% BETTER STANDARDIZED TEST PERFORMANCE OVERALL
CC FLICKR.COM/EL_MOMENTO_I_SITIO_APROPIADOS
grey matter and games
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MULTITASKING TO THE MAX: WOW
CHAT VOICE CHAT TEXT OPERATE CHARACTER MANAGE: SHORT-TERM OBJECTIVE MANAGE: LONG-TERM OBJECTIVES MANAGE INTERRUPTS
CC FLICKR.COM/THATPATTI
multitasking masters
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too slow
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gamification is: the process of using game thinking &
mechanics to engage users
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gamification is not just
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hi, i'm gabe zichermann
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gamification.co
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PARTIAL CLIENT LIST
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GSummit.com
San Francisco, June 19-21
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"OUR GREATEST COMPETITOR IS ZYNGA" -PREMAL SHAH, KIVA
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Recency
Frequency
Duration
Virality
Ratings
ENGAGEMENT
ESCORE
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goventerpriseeducation healthcarepublishingphysical goods
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slow down - speed camera lottery
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instant feedback
RyppleDue Props
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learn - codecademy
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ANANTH PAI - GAMIFIED LEARNING
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answer - stackoverflow
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crowd work - cnn
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get fit - NextJump
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reward loyalty - gilt
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NISSAN LEAF
FORD FUSIONTOYOTA PRIUS
AUTOMOTIVE GAMIFICATION
HONDA INSIGHT
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PROGRESSION TO MASTERY
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BARTLE’S PLAYER TYPES
ACTING
INTERACTING
PEOPLE ENVIRONMENT
KILLERS
SOCIALIZERS
ACHIEVERS
EXPLORERS
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STATUSACCESSPOWERSTUFF
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@gzicherm