STARTUP IMAGE

3 WAYS TO GROWHOW YOUR STARTUP

IS PERCEIVED

Μ

13:00

AT ΤΗΕ

presented by

Co Founder - Creative DirectorSpiros Drakatos

Girl, we CANget much

higher!

DESIGN FOR THE WEB

your startup’simage!

HACKLet’s

communication is a game

words are a tool in this

game and HACKis just a catchy word!

get somebody’sattention

The true goal is to

suppose you got it

what would you dowith it?

the course of everything!

perception

evaluation

adoption

re-evaluation

retention

Perception1

There are ways to influence the way people perceive your brand.

always payattention to detail

design that conveys the messagemessage that conveys the value

Your image representsthe value you providenot the size of your company

your BRANDis not about what you say

THEYit's about what

say!

So how can youmake them notice you?

you have to STAND OUT from the crowd!

how?

By playing aroundwith people’sperceptions!

We never got outof high school!

looks & characters

people still judgeand categorize us by our

bigger brands& multinationals(popular kids)set the trends

BUT...This slide is for those who were getting bored!

to get attention

lieyou don’t need to

truthinfact as a startup your

is your biggest asset

people love aDavid vs Goliathstory

yes, you are this guy!

Evaluation2

what areyour mostimportant

?touchpoints

Logo

Website

Social Activity

people will evaluateyour touchpoints before giving you any money

how?

people arestrangewhenit comes to aesthetics

They goand buythis...

... and in the next moment theybuy somethinglike this...

toimportantthis is why it is

know your audience!

is always good!

also

self-awereness

how youthink yourstartuplooks

how peoplethink yourstartuplooks

Adoption3

what is ?UX

UX is the affairyour customersare having withyour brand!

it may be HOT!

or not so much...

That affair doesn’tstart when theybuy into your brand.

it starts from the timethey come accross your

first touchpoint

From then on,they embark on ajourney...

And they evaluatethat journeyevery step of the way...

Commonmisconception

UX & UIare parts of the same fruit

helps users decideif they will adoptand retain

UX is Emotional

helps users interactwith their adoptedproduct / service

UI is Technical

UXdone wrong!

UXdone wrong!

the “build it andthey will come” misconception

Unless you havemade a majorbreakthroughno one really caresabout your product...

(yet!)

STRATEGIC THINKING

A B C D

CREATIVE THINKING

V

D

Q

Z

be creative!

theory is goodaction is better!

Case Studies

So where do you gofrom here?

Here’s somenice advice...

some wise scholarshared on facebook!

BUT...Still bored?No worries, it’s ending soon!

Know your audience & know the value you offer them!

Yeah!No more buts!

ΜDESIGN FOR THE WEB