startup lessons learned - 25 ways to make your startup suck (1-10)

13
25 WAYS TO MAKE YOUR STARTUP SUCK A.K.A 'How Not To Launch Your Startup / App / Service / Thing' (IDEAS 1-10) @culturengine / April 2010

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Page 1: Startup Lessons Learned - 25 ways to make your startup suck (1-10)

25 WAYS TO MAKE YOUR STARTUP SUCKA.K.A 'How Not To Launch Your Startup / App / Service / Thing'

(IDEAS 1-10)

@culturengine / April 2010

Page 2: Startup Lessons Learned - 25 ways to make your startup suck (1-10)

NUMBER 1Create an app that you don't use

yourself, or worse:

Page 3: Startup Lessons Learned - 25 ways to make your startup suck (1-10)

NUMBER 2

Get frustrated when your friends don't really want to use your app.

Page 4: Startup Lessons Learned - 25 ways to make your startup suck (1-10)

NUMBER 3

Exaggerate the problem you solve so it doesn't feel marginal, and then hope that the magical Long Tail effect will

make you rich and famous.

Page 5: Startup Lessons Learned - 25 ways to make your startup suck (1-10)

NUMBER 4

Do a beta without any stated goals, and no notion of what you're trying

to learn from it.

Page 6: Startup Lessons Learned - 25 ways to make your startup suck (1-10)

NUMBER 5Expect people to spend more than 60

seconds to sign up to your service.

Page 7: Startup Lessons Learned - 25 ways to make your startup suck (1-10)

NUMBER 6

Be "freemium" because you don't dare to scare users away by charging for your awesome and indispensable

new service.

Page 8: Startup Lessons Learned - 25 ways to make your startup suck (1-10)

NUMBER 7

Try really really hard to get a little post about you in Techcrunch, Mashable et al because it will solve all of your

marketing problems.

Page 9: Startup Lessons Learned - 25 ways to make your startup suck (1-10)

NUMBER 8

Mail blogs and sites that you have no rapport with about featuring your app, and then not follow up on your initial

mails with a single phone call.

Page 10: Startup Lessons Learned - 25 ways to make your startup suck (1-10)

NUMBER 9

Pay for expensive online banner spots on other apps and blogs that

you like because all the other companies are doing it.

Page 11: Startup Lessons Learned - 25 ways to make your startup suck (1-10)

NUMBER 10

Search for web forums that mention the problem that you solve and post a one-off comment that mentions

your solution.

Page 12: Startup Lessons Learned - 25 ways to make your startup suck (1-10)

CHECK OUT

HTTP://J.MP/25WAYSTOSUCK FOR THE FULL LIST

Page 13: Startup Lessons Learned - 25 ways to make your startup suck (1-10)

This presentation was written as a bi-product of our ‘how not to launch’

ideas for www.elementalise.com

elementalise