startup marketing 101
DESCRIPTION
Presentation done at Starter Studio 1. Startup Marketing 101 Done in Hyper Speed 2. This is how it starts 3. This is what you hoped for 4. Why aren’t you Hockey Sticking? You didn’t build that awesome feature You weren’t covered in Tech Crunch You don’t have enough money Your not on that social network 5. Wrong! 6. 1. Goal 7. 2. Plan 8. 3. Execute 9. 4. Measure 10. 5. Test 11. Alright, I am over the chalkboard. 12. Startup Marketing is all about Failing 13. Plan 14. Planning tools 15. Planning tools 16. Planning tools 17. Planning tools 18. Planning tools 19. Planning tools 20. Execute - Email 21. Execute - Email 22. Execute - Blogging 23. Execute - Blogging 24. Execute - Advertising 25. Execute - Advertising 26. Execute - Advertising 27. Execute - SEO 28. Execute - Social ? 29. Execute - Partners 30. Measure 31. Measuring tools 32. They all share one thing! &utm_campaign= &utm_source= &utm_medium= &utm_content= &utm_term= UTM Param’s (parameter’s) h3p://Example.com? utm_medium=PresentaTRANSCRIPT
Startup Marketing101
Done in Hyper Speed
This is how it starts
This is what you hoped for
Why aren’t you Hockey Sticking?You didn’t build that awesome feature
You weren’t covered in Tech Crunch
You don’t have enough money
Your not on that social network
Wrong!
1. Goal
2. Plan
3. Execute
4. Measure
5. Test
Alright, I am over the chalkboard.
Startup Marketing is all about Failing
Plan
Planning tools
Planning tools
Planning tools
Planning tools
Planning tools
Planning tools
Execute - Email
Execute - Email
Execute - Blogging
Execute - Blogging
Execute - Advertising
Execute - Advertising
Execute - Advertising
Execute - SEO
Execute - Social ?
Execute - Partners
Measure
Measuring tools
They all share one thing!
&utm_campaign=&utm_source=&utm_medium=&utm_content=&utm_term=
UTM Param’s (parameter’s)
h3p://Example.com?utm_medium=Presenta<on&utm_campaign=Starter_Studio&utm_source=Brown_Bag_Lunch&utm_content=Hyper_Speed&utm_term=Startup_Marke<ng_101
&utm_campaign=
Measuring tools
Measuring tools
&utm_source=
Measuring tools
utm_medium=
Measuring tools
&utm_content=&utm_term=
The Measuring Tool
Measure your funnel
Measure your funnel
Measure your failure
How do you measure failure?
LTV - CPA = Success or failure
How do you measure failure?
Lifetime Value
Avg Time x Avg Money - Avg Cost = LTV
How do you measure failure?
Cost Per Acquisition
Channel One Cost +Channel Two Cost +
Channel Three Cost ÷Conversions =
Cost Per Acquisition
Did I fail?
$62 - $46 = $16
SUCCESS
Test
Test
Testing tools
Testing tools
Testing tools
