startup marketing get-together #5 - we're back!!

#NoSleepTillGruenderLandNo1talk to us @zoomsquare

the Google for real estate

#NoSleepTillGruenderLandNo1

Elena RosaProduct Management & Online Marketing

[email protected]@Rosa_e_

mailto:[email protected]

mailto:[email protected]


Looking for the home of your dreams never has been easy...

…spending hours online clicking through property ads…


Wouldn't it be great if you could just tell your best friend

how you would like to live...


and she is looking through all the properties on the internet and sends you the best ones...


zsq.me/app

...directly toyour mobile phone.


zoomsquare is a real estate search engine indexing all available online properties and matching them

with users’ search profiles

the google for real estate


Marketing


Growth!


measure everything

Growth!


shoot bullets not canonballs

Growth!


the 80/20 rule

Growth!


iterate oftenidea > production > party > repeat >

Growth!


numbers are SEXYthe answer to life , the universe and everything

Growth!

42


the case of the $1 donut

Growth!


Startup = Mini Budget


?

What type of ads are the most efficient?


take it with a grain of supposed to bring a feeling across

scalability has limits brand value is not considered

conversion to subscriber is not considered

growth @ zoomsquare.com


Display AdsGoogle AdWords

FB AdsSEM

WoMFacebook, Twitter

Blogs & CommunitiesUser Content in SM

PR

cont

rol

reach

WebsiteBlog

FB PageMobile App

OWNEDMEDIA

PAIDMEDIA

EARNED MEDIA

growth @ zoomsquare.com


What if...... I would spend my whole budget on paid media

growth @ zoomsquare.com | paid media


Base

line

Banner AdAT Newspaper

Efficiency: 1x

Banner AdMobile AT News

Efficiency: 4x

ChristmasEfficiency: 20x Newsfeed

Efficiency: 43x

External AdsEfficiency: 58x

iOS AdsEfficiency: 85x

Newsfeed MOBILEEfficiency: 30x


Efficiency


But Facebook had the better conversion



What if...... I would spend my whole budget on owned media

growth @ zoomsquare.com | owned media


Website improvements, Mobile App, Blog



Mobile App+40% of zoomsquare traffic



Website improvements

up to 200% conversion improvements



Perception Map – eyequant.com



+ 20% improvement in clicks



Blog+200% visits / month

broad audience

on topic on product

traffic +++ ++ +conversions - + +++



What if...... I had realized I don‘t have to pay for earned media

growth @ zoomsquare.com | earned media


1 minute on TVtraffic +256% to monthly average



PR 15% of monthly traffic



No rules for creating buzz...


#NoSleepTillGruenderLandNo1growth @ zoomsquare.com | earned media

Subway Rent Map


Instagram-Star...



Stickerparty...



Dvel



One more thing...



zsq.me/app → downloadzsq.me/smvienna → slideszsq.me/fb → like