startup meets corporate – intrapreneurial culture through startup collaboration
TRANSCRIPT
Intrapreneurial Culture Through Startup Collaboration
Startup Meets Corporate
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• Mila.com is an on-demand crowd service company for home and remote services from talented individuals “Mila Friends” or professional service providers “Mila Pros”.
• Local services can easily be booked at any touchpoint of our partners (companies in telecom, energy, retail) as a perfect addition for seamless end-to-end customer experience.
• Some businesses use Mila to build a service community around their products and services, while others expand their service offerings using the existing Mila Service Crowd.
Mila: On-Demand Crowd Service Company
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Swisscom: Largest Swiss Telecom Provider KEY PRODUCT Portfolio,
Dec 31st 2015MARKET SHARE
2,6 Mio)
1,9 Mio
6,6 Mio
1,3 Mio
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2020: 50 devices in every household in Europe are connected.
55% of the Swiss people will use services via Crowd Economy platforms within the next year.
2014: Mila & Swisscom Join Forces
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How It Works
Installation
Troubleshooting
Exploring
Getting relevant home service installations just in time.
Finding the right person solving your problem immediately.
Finding the right person explaining how products work.
„Friends“ deliver unique service
momentsremote or on-site.
Unique Mila matching intelligence for the perfect match of
customers and „Friends“ from the crowd.
MilaServiceCrowd
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The Stages of Implementation
Pilot in Zurich
2014 2015 2016
Roll-out / Build Community Inform / Market Integrate / Scale
KPI: 20.000 Deals
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Swisscom Friends in Numbers
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Customers Love It
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What Did Swisscom Gain
Reducing Costs &
Increasing Revenue
Customer Loyalty & Innovatio
n
• Reducing cost of customer acquisition• Increasing service revenue • Reduced number of support requests • Optimizing the workload balance
• Extended service portfolio• First mover advantage / innovation • On-demand service crowd
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For Corporates:
…Be bold …Start small (pilot) …Get support from C-Level …Integrate …Inform …Market
For Startups:
…Identify a problem…Make a case (pilot)…Do things that don’t scale …Be patient …Get support from C-Level (in corporate)…Integrate …Scale
Tipps & Learnings
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Björn LindnerChief Experience Officer Mila
www.mila.com
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