Startup Metrics for Mobile Pirates #MOAARRR by Edith Yeung / 500 Mobile Collective

Download Startup Metrics for Mobile Pirates #MOAARRR by Edith Yeung / 500 Mobile Collective

Post on 15-Jul-2015

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<ul><li><p>/!</p><p>@edithyeung!</p><p> Startup Metrics for Mobile Pirates Presented by 500 Mobile Collective Edith Yeung!</p></li><li><p>/!</p><p>@edithyeung!</p><p>500 Mobile Collective - Edith Yeung!</p></li><li><p>/!</p><p>@edithyeung!</p><p>Dave McClures ARRRR !</p></li><li><p>/!</p><p>@edithyeung!</p><p>MOAARRR!/!</p></li><li><p>/!</p><p>@edithyeung!</p></li><li><p>/!</p><p>@edithyeung!</p><p>AARRR for Mobile. MO-AARRR!!/!Acquisition What is your install base? How do you acquire users?!Activation What is your onboarding process? Happy UI &amp; UX?!Retention What is your MAU &amp; DAU? Push, email &amp; community strategies?!Referral What is your referral process?!Revenue How do (or will) you make money? What is your ARPU?!!</p></li><li><p>/!</p><p>@edithyeung!</p><p>MO-AARRR!/!</p><p>Acquisition! App Store SEO! Mobile Web SEO! PR (Blog, media, forum)! OEMs / Carriers Preload! Social (Paid or Non-Paid)! Mobile Ad Network (Incentivized or non-incentivized)! Desktop (iOver the Air for Android)! App Referral! Retail side-load!</p><p>Activation! Sign up process! Tutorial! Welcome email! Push permission! Social permission! 1st Call to Action!</p><p>Retention! Engagement push! Review request! Email! Seasonal Campaigns! Social ! Default setting!</p><p>Referral! Social! Email! Incentivized or non-</p><p>incentivized! Word of Mouth!</p><p>Revenue! Subscription! Advertising! In-App Purchase! eCommerce! App Referral! Backend data !</p></li><li><p>/!</p><p>@edithyeung!</p><p>Acquisition App Store SEO !/! Optimize your app store title, description, tags, keywords, images, logo, </p><p>videos.!</p></li><li><p>/!</p><p>@edithyeung!</p><p>Acquisition Mobile Web SEO!/! Build mobile optimized website and drive traffic back to appropriate app stores.!</p></li><li><p>/!</p><p>@edithyeung!</p><p>Acquisition PR / Blog / YouTube!/! Relevant media / blog / YouTube mentions do drive installs! Think about stories / user benefits that are worth talking about !</p></li><li><p>/!</p><p>@edithyeung!</p><p>Acquisition OEMs / Carriers Preload!/! Work with mobile smartphone manufacturers or carriers and get your app </p><p>preloaded could be time consuming.!</p></li><li><p>/!</p><p>@edithyeung!</p><p>Acquisition Incentivized &amp; Non-incentivized Mobile Ad !/! Pay for installs by working with incentivized or non-incentivized mobile ad </p><p>network could be effective, but also expensive.!</p></li><li><p>/!</p><p>@edithyeung!</p><p>Acquisition Over the Air (Android only) !/! By adding the Google+ Sign-In button to your web site, you can automatically </p><p>prompt your users to download your Android app over the air to their Android devices.!</p><p>!</p></li><li><p>/!</p><p>@edithyeung!</p><p>Acquisition App Referral!/! Work with other developers and drive installs to each other apps.!!</p></li><li><p>/!</p><p>@edithyeung!</p><p>Acquisition Retail side-load!/! In countries where most mobile users are pre-paid users, you can get your app </p><p>preloaded via different retail channels. !!</p></li><li><p>/!</p><p>@edithyeung!</p><p>Mobile Customer Lifecycle &amp; Conversion Behavior!/!</p><p>Acquisition! App Store SEO! Mobile Web SEO! PR (Blog, media, forum)! OEMs / Carriers Preload! Social (Paid or Non-Paid)! Mobile Ad Network (Incentivized or non-incentivized)! Desktop (iOver the Air for Android)! App Referral!</p><p>Activation! Sign up process! Tutorial! Welcome email! Push permission! Social permission! 1st Call to Action!</p><p>Retention! Engagement push! Review request! Email! Seasonal Campaigns! Social ! Default setting!</p><p>Referral! Social! Email! Incentivized or non-</p><p>incentivized! Word of Mouth!</p><p>Monetization! Subscription! Advertising! In-App Purchase! eCommerce! App Referral! Backend data !</p></li><li><p>/!</p><p>@edithyeung!</p><p>Activation Sign up Process!/! Is your onboarding process user friendly?!!</p></li><li><p>/!</p><p>@edithyeung!</p><p>Activation Tutorial!/! Is your app very easy to understand or you need a good tutorial to explain how </p><p>your app works?!</p></li><li><p>/!</p><p>@edithyeung!</p><p>Activation Welcome Email!/! After you user install and active your app, are you capturing their email and </p><p>follow up?!</p></li><li><p>/!</p><p>@edithyeung!</p><p>Activation Push Notification!/! Are you getting any permission to send push notification?!!</p></li><li><p>/!</p><p>@edithyeung!</p><p>Activation Social Permission!/! Are you asking for permission to post on your users Facebook or Twitter feed?!</p></li><li><p>/!</p><p>@edithyeung!</p><p>Activation Very first Call to Action!/! What is your very first call to action after they activate?!!</p></li><li><p>/!</p><p>@edithyeung!</p><p>/!</p><p>Acquisition! App Store SEO! Mobile Web SEO! PR (Blog, media, forum)! OEMs / Carriers Preload! Social (Paid or Non-Paid)! Mobile Ad Network (Incentivized or non-incentivized)! Desktop (iOver the Air for Android)! App Referral!</p><p>Activation! Sign up process! Tutorial! Welcome email! Push permission! Social permission! 1st Call to Action!</p><p>Retention! Engagement push! Review request! Email! Seasonal Campaigns! Social ! Default setting!</p><p>Referral! Social! Email! Incentivized or non-</p><p>incentivized! Word of Mouth!</p><p>Revenue! Subscription! Advertising! In-App Purchase! eCommerce! App Referral! Backend data !</p><p>MO-AARRR!</p></li><li><p>/!</p><p>@edithyeung!</p><p>Retention Engagement Push!/! How often do you push your users and how relevant is your notification? !</p></li><li><p>/!</p><p>@edithyeung!</p><p>Retention Review Request!/! Getting great rating is key to driving up organic app store rating! Request for rating too early may frustrate users!</p></li><li><p>/!</p><p>@edithyeung!</p><p>Retention Email!/! Well crafted, relevant, timely and strong call to action email do drive app </p><p>engagement.!</p></li><li><p>/!</p><p>@edithyeung!</p><p>Retention Seasonal Campaigns!/! Relevant &amp; timely holiday campaigns drive in-app purchases. !</p></li><li><p>/!</p><p>@edithyeung!</p><p>Retention Default Setting!/! For Android apps, ask users permission to set your apps as default for specific </p><p>actions.!</p></li><li><p>/!</p><p>@edithyeung!</p><p>/!</p><p>Acquisition! App Store SEO! Mobile Web SEO! PR (Blog, media, forum)! OEMs / Carriers Preload! Social (Paid or Non-Paid)! Mobile Ad Network (Incentivized or non-incentivized)! Desktop (iOver the Air for Android)! App Referral!</p><p>Activation! Sign up process! Tutorial! Welcome email! Push permission! Social permission! 1st Call to Action!</p><p>Retention! Engagement push! Review request! Email! Seasonal Campaigns! Social ! Default setting!</p><p>Referral! Social! Email! Incentivized or non-</p><p>incentivized! Word of Mouth!</p><p>Revenue! Subscription! Advertising! In-App Purchase! eCommerce! App Referral! Backend data !</p><p>MO-AARRR!</p></li><li><p>/!</p><p>@edithyeung!</p><p>Referral Social !/! Get users to share relevant content via Facebook and Twitter can drive more </p><p>awareness of your app.!</p></li><li><p>/!</p><p>@edithyeung!</p><p>Referral Incentivized Email !/! Incentive and give reasons for your users to refer your apps. !</p></li><li><p>/!</p><p>@edithyeung!</p><p>MO-AARRR!/!</p><p>Acquisition! App Store SEO! Mobile Web SEO! PR (Blog, media, forum)! OEMs / Carriers Preload! Social (Paid or Non-Paid)! Mobile Ad Network (Incentivized or non-incentivized)! Desktop (iOver the Air for Android)! App Referral!</p><p>Activation! Sign up process! Tutorial! Welcome email! Push permission! Social permission! 1st Call to Action!</p><p>Retention! Engagement push! Review request! Email! Seasonal Campaigns! Social ! Default setting!</p><p>Referral! Social! Email! Incentivized or non-</p><p>incentivized! Word of Mouth!</p><p>Revenue! Subscription! Advertising! In-App Purchase! eCommerce! App Referral! Backend data !</p></li><li><p>/!</p><p>@edithyeung!</p><p>Revenue Subscription !/! Audible charges $14.95 for 1 book and $22.95 for 2 books. !</p></li><li><p>/!</p><p>@edithyeung!</p><p>Revenue Advertising!/! Become ad publishers with mobile exchanges or networks.!</p></li><li><p>/!</p><p>@edithyeung!</p><p>Revenue In-App Purchase!/! Think Candy Crush, Clash of Clans and Kim Kadasian games.!</p></li><li><p>/!</p><p>@edithyeung!</p><p>Revenue eCommerce!/! Drive eCommerce and monetize via affiliate sales, revenue share or direct </p><p>fulfillment. !</p></li><li><p>/!</p><p>@edithyeung!</p><p>Revenue Partnership &amp; Revenue share!/! Google maps drives Uber usage and Uber shares revenue with Google.!</p></li><li><p>/!</p><p>@edithyeung!</p><p>Revenue Selling Data!/! Can you sell your rich &amp; big data?!</p></li><li><p>/!</p><p>@edithyeung!</p><p>MO-AARRR!/!</p><p>Acquisition! App Store SEO! Mobile Web SEO! PR (Blog, media, forum)! OEMs / Carriers Preload! Social (Paid or Non-Paid)! Mobile Ad Network (Incentivized or non-incentivized)! Desktop (iOver the Air for Android)! App Referral! Retail side-load!</p><p>Activation! Sign up process! Tutorial! Welcome email! Push permission! Social permission! 1st Call to Action!</p><p>Retention! Engagement push! Review request! Email! Seasonal Campaigns! Social ! Default setting!</p><p>Referral! Social! Email! Incentivized or non-</p><p>incentivized! Word of Mouth!</p><p>Revenue! Subscription! Advertising! In-App Purchase! eCommerce! App Referral! Backend data !</p></li><li><p>/!</p><p>@edithyeung!</p><p> Startup Metrics for Mobile Pirates Presented by 500 Mobile Collective Edith Yeung!</p></li></ul>