startup monthly entrepreneurship school
DESCRIPTION
Startup Monthly is an organization based in Silicon Valley which is devoted to helping entrepreneurship communities around the world create, innovate, quickly iterate, and grow startups in a wide area of technical fields. Startup Monthly is run by a team of aspiring entrepreneurs which brings together a community of like-minded, passionate entrepreneurs through HANDS ON workshops to teach young entrepreneurs how to create LEAN and FUNDABLE startupsTRANSCRIPT
© Startup Monthly (2011). All Rights Reserved1
Feb 16, 2012
Entrepreneurship School
From 0 to Startup in 1 month!
Customer Development
Define MVP
Hack
Launch
Show Traction
© Startup Monthly (2011). All Rights Reserved2
Sponsors
© Startup Monthly (2011). All Rights Reserved3
Startup Monthly Entrepreneurship School
Startup Monthly is an Entrepreneurship School providing monthly HANDS ON workshops to teach young entrepreneurs how to create LEAN and FUNDABLE startups
Mission: Identify the best talent, form co-founding teams and create successful companies
© Startup Monthly (2011). All Rights Reserved4
Startup Monthly helps you
Find a
Co-Founder
Find a Viable Idea
Validate a Business
Model
Rapidly
Prototype
Iterate and Get Traction
Raise Seed Funding
• Mixers and activities• Complementary skills and same passion
• Find a problem and initial solution• Find best market fit
• Perform Customer Development• Find paying customers and business model
• Define Minimal Viable Product• Prototype rapidly and launch
• Constantly engage customers• Collect metrics and analytics
• Pitch coaching• Pitch to investors
© Startup Monthly (2011). All Rights Reserved5
Customer Development
Define MVP
Hack
Launch
Show TractionGames and
Challenges
Pitch Idea
Form Teams
Customer Development
Present BMC
Ice Breaker Idea Accelerator Pitch Accelerator
2 sessions1 week
5 sessions1 month
2 sessions4 days
Team LivePrototype
Monthly Methodology
Pitch Coaching
Practice & Refine
Expo
Pitch to Investors
Get Feedback
© Startup Monthly (2011). All Rights Reserved6
Startup Monthly Ecosystem
Talent Biz Tech Mentors Investors Industry Experts Services
Monthly Socials Networking Education Connections Introductions Leads
Hackathons
Ice Breakers1-3 days workshops Initial
Team Initial Idea Initial Pitch Fun
Idea Accelerator 5 weeks workshop Business
Model Prototype Co-Founding Team Pitch
Seed Investment Accelerators Incubators Angels VCs Profitability
© Startup Monthly (2011). All Rights Reserved7
2011 Results• 3 Idea Accelerators • 3 Ice Breakers• 3 Demo Days • 2 Pitch Accelerators• ~60 Sessions and Socials• ~1500 Entrepreneurs • 23 Teams, 10 Companies
© Startup Monthly (2011). All Rights Reserved8
Yuri Rabinovich CEO & Founder
Monique Barbanson Director of Labs & Co-Founder
Vadim SlavinChief Operations Officer & Co-Founder
Ziv Yoash Chief Legal Officer & Co-Founder
Eric Dorf Director of User Experience
Valerie Muravitsky Agile Coach in Residence
Core Team
Amy Kwan Community Manager
Tim McCoy Designer in Residence
Andrea Schoeller Director of BizDev and Operations
Ido Sakal Chief Financial Officer
Extended Team
© Startup Monthly (2011). All Rights Reserved
What do we provide• All mentors in house – Tech, Biz, Legal, Marketing, Finance• Monthly Methodology combining Lean Startup and Customer
Development best practices through hands on workshops• Advisors/Mentors
• Serial Entrepreneurs• Lean Startup experts• Industry and Domain experts• Branding and Demo Coaches• UX and Design experts
• Network• Investors• Entrepreneurs– Biz/Tech• Technical resources, outsourcing companies• Partners and sponsors networks• Universities
• Tools• Discounted and free partner services • Best practices and startup tools• SDKs, APIs, Open Sources, Frameworks and Platforms
© Startup Monthly (2011). All Rights Reserved
Ice Breaker - 1 Week - 2 Sessions
Games and Challenges
• Group entrepreneurs with varying skills• Rotate teams after each challenge• Find people you like
Pitch Idea • Pitch ideas to your peers and excite them
Form Teams
• Form teams based on mutual interest and cohesiveness• Discuss the concept with the team• Test your team for 1 week
Customer Development
• Interview potential customers and identify the problems• Create Business Model Canvas (BMC)• Recruit missing resources
Pitch BMC
• Present your team• Present the idea and business model canvas to panel of
mentors and get feedback for the next steps
© Startup Monthly (2011). All Rights Reserved
Idea Accelerator Selection ProcessTeams are selected based on the following:
o Well roundedness of teams Teams have a strong mix of dev, biz, marketing, and idea co-
founders (as necessary): 3-5 team members, MAX 1 BizDev person, at least 2 technical co-founders
o Team cohesiveness Team members must be able to listen to new ideas Team members must be committed for 1 months of intensive
work together and have passion to create their own startup after the workshop
o Ideas that can be tested using lean startup methodology which can Quickly define a minimum viable product (MVP), create a
prototype, and perform a private launch to early adopters to get feedback
© Startup Monthly (2011). All Rights Reserved
A Strong Team Should Have:
3-5 team members, MAX 1 BizDev person
Technical Co-Founders:Developer
• Lead development of MVP and help grow the idea into a productUX and Designer
• Lead the user experience and design of the product
Business Co-Founders:Idea Person
• Bring an idea to the team• Unite group members around idea while being able to accept changes to the
initial ideaBusiness
• Conduct market research to define problem and customer interaction with the product
Marketing• Define how the product will be marketed to the customer and the customer
acquisition strategy
© Startup Monthly (2011). All Rights Reserved
• Perform customer development • Validate hypotheses: customers, value proposition• Prototype core features; Choose tools and UI framework• Build early adopters community
• Summarize customer development result• Define minimal viable product (MVP)• Wireframes using visual tools
• Implement MVP using rapid prototyping tools• Focus on delivering great user experience• Define metrics and analytics that should be collected
• Present collected metrics; evaluate success• Final Demo to panel of investors• Teams get feedback and next steps
• Define marketing and customer acquisition strategy• Incorporate metrics/analytics and feedback mechanisms• Launch the service to early adopters
Idea Accelerator - 1 Month - 5 sessions
Customer Development
Define MVP
Hack
Launch
Show Traction
© Startup Monthly (2011). All Rights Reserved
• Pitch 5 min presentation to panel of mentors• Get feedback
• Structure of presentation• Story telling• Behavior
• Refine your presentation• Practice with your team• Improve your pitch
• Present your product in front of demo day guests• One on one pitch practice (30 sec)• Collect feedback from guests (Customer Development)
• Business Model• Introductions• Investment feasibility
• Pitch to investors• Present your current progress• Ask for help
Pitch Accelerator – 2 sessions
Pitch Coaching
Practice
Expo
Pitch to Investors
Get Feedback
© Startup Monthly (2011). All Rights Reserved15
Partners
© Startup Monthly (2011). All Rights Reserved
Lets Startup!