startup pitch

Social Media The basics on all that is social media.

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What is Social Media? A outlet to engage, converse and share personal and professional information in various formats with family, friends, co-workers and others who may have similar interest.

- Mike A. Williams, Vizualpoint Officially, social media is:

“An umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures,

videos, and audio.” - http://www.wikipedia.org

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{ {

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One thing in common - User Generated Content (UGC)


Social Media Today


Video

Photos

SEO

Social Networks

Feeds

Podcast

Blogging

Social Media Continued… Social Bookmarking, News and Blog Search

Other forms of social media includes those sites that let you submit news articles and other media in addition to sharing favorite sites by bookmarking them. Some of the more popular ones are:


Social Bookmarking

Social News Blog Search Engine

Five reasons why you should care •  Three of the world’s most popular brands online are social-media

related (Facebook, YouTube and Wikipedia)

•  World spends over 110 billion minutes on social networks and blog sites. In short, one in every four and half minutes or 22%

•  Social network or blog sites are visited by three quarters of global consumers who go online. Increase of 24% over last year.

•  The average visitor spends 66% more time on these sites than a year ago, roughly 6 hours in April 2010 vs. 3 hours, 31 minutes last year.

•  “…if you’re not on a social networking site, you’re not on the Internet.”

- Lab Platform Status Report

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1

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4

5

Source: Nielson Company excluding item 5.

Social Media just a set of PENS latforms – Are hosted or self installed software that give the user the

ability to post journal like comments, videos, photos and other items of interest

nablers – Social Networking Clients or tools that allow you to actively connect, manage, share and post new updates and other items to a single site or multiple social networks.

etworks – A outlet to engage, converse and share personal and professional information with family, friends, co-workers and others who may have similar interest.

ecrets – These are social media sites that are lesser known but contribute to the social media space by providing platforms to share or create emerging technologies.


Blogging - (Platforms)

Wordpress is the most flexible. –  Offers numerous plug-ins to extend

the capabilities of your blog (photos, video, SEO, etc.)


10,935 available plug-ins and a total of 111 million plug-in

downloads. 1,217 free themes with over 19 million

downloads. Over 13 million downloads of Wordpress 3.0. - authoritylabs.com September 2010


Blogging – (Platforms) continued


•  Twitter is the most popular but Jaiku is said to be its closet competitor.

–  Only posts of 140 characters or less –  Ability to follow and be followed –  Growing at a rapid pace –  Tweet is now a common term used

everywhere

There are more that 106 million accounts on Twitter.

The number of Twitter users increases by 300,000 every day.

Twitter gets more than 3 billion requests each day, generated by

over 180 million unique visitors. There are over 55

million tweets per day. - website-monitoring.com May 2010


Dashboards


Although RSS is not a tool that allows you to update multiple networks, it does enable you to push your updates to individuals that subscribe to your blog, videos or other updates. Therefore, it too is what I consider an enabler.

Social Networks – (Networks)


More than 400 million active users. 50% of active users log on to

Facebook in any given day. More than 35 million users update their

status each day. More than 60 million status updates are posted

each day. Over 3 billion photos are uploaded to the site each

month. More than 5 billion pieces of content shared each week.

More than 3.5 million events created each month. - website-monitoring.com May 2010

(most numbers are higher today)


Podcasting and Social Radio Networks A form of audio broadcasting that provides a platform for anyone to share live audio over the internet. Many with previous dreams of becoming a radio personality can now fulfill that dream.


Leveraging social media to do good.

Some new startups in the last couple years have looked to leverage

social media to help raise funds for various organizations across the

world. Generally, its done by either matching donors with organizations

in need or having individuals start campaigns in which they leverage

their social networks to obtain charitable donations.


Other Social Media Secrets


Leveraging social media to Grow Reveue and Expand Funding Piplines

Small Business and Nonprofits


Are Social Media channels right for your organization or business?

B2B = Business to Business B2C = Business to Consumer


Channels Types

Social Networks x x Facebook, MySpace, Linkedin, etc.

Blogs x Wordpress, Movable Type, Blogger, etc.

Micro-Blogs x x Twitter, Jaiku, Socialcast

Video Sharing x x Youtube, Ustream

Social Bookmarking x x Digg, StumbleUpon, Delicious

Enablers x x Tweetdeck, Ping.fm, Hootsuite, Seesmic

Reviews and Opinions x x Epionions, yelp, etc.

Channels Types B2B B2C

Why businesses use them •  Grow and expand client base •  Establish Sales Leads •  Sell to consumers •  Recruit talent •  Increase their brand •  Find out what others are saying about their company •  Engage with customers and consumers •  Remain relevant


Viraling A marketing technique that leverages social media and social networks to increase awareness of brands, products or services through self-replicating processes.


Social Media Campaign Cycle

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There is no business that exist without a customer

You Blog, Landing Page or website. Value-added content or something of need

Make the consumer a customer and thanks them as you try to retain them.

Listen, respond, participate

Social Media channels

1

2

3

4

5

Do

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•  Define a strategy before diving into social media initiatives

•  Define your brand and build it

•  Take the time to truly understand social media beyond facebook and twitter

•  Contribute to the conversations

•  Demonstrate etiquette and protect your privacy

•  Do tactics before strategy

•  Try to be a master of all things.

•  Attempt to use every social media channel. Use the ones provide the most value for you or your business

•  Overpay for social media marketing.

Don’t

Thank you

Mike A. Williams Social Media Strategist and Coach

Email: [email protected] Twitter: @vizualpoint.com Phone: 770.568-8615 Web: www.vizualpoint.com


If you cant do it all yourself, Outsource

Make sure that you focus on your primary business. You don’t have to do it all yourself. The other op;on available is to outsource the work to others at a lower cost.

Online outsourcing is the business process of

contrac;ng third-‐party providers to supply products

or services which are delivered and paid for via the

internet.

What is Web 2.0?

A complex, organic online conversation

“ The power to define and control a brand is shifting from corporations and institutions to individuals and communities.”

Web 2.0 According to Andrew McAfee Web 2.0 the following features and Techniques which he termed SLATES

Search:

The ease of finding information through keyword search

Links:

Ad-hoc guides to other relevant information

Authoring:

The ability to create constantly updating content over a platform that is shifted from being the creation of a few to being constantly updated, interlinked work.

Tags:

Categorization of content by creating tags: simple, one-word user-determined descriptions to facilitate searching and avoid rigid, pre-made categories

Extensions:

Powerful algorithms that leverage the Web as an application platform as well as a document server

Signals:

The use of RSS technology to rapidly notify users of content changes

Linkedin

People do business with people they know, like, and trust. LinkedIn is your virtual business card.

Benefits of using LinkedIn: •  Set yourself apart from other job seekers or your

competitors •  Extend your sales reach •  Maximize your time by focusing on the RIGHT

opportunities •  Gain credibility as an expert in your field •  Create business partnerships •  Keep up to date on trends in your industry

Reasons you may want to join Linkedin

•  Control your professional brand:

•  Network and reconnect:

•  Share your knowledge and expertise:

•  Receive opportunities:

LinkedIn has over 85 million members in over 200 countries. A new

member joins LinkedIn approximately every second. Executives from

all Fortune 500 companies are LinkedIn members.

What to twit and how it helps your business

Observers turn into followers

Followers turn into fans

Fans turn into leads

Leads turn into Sales

and ac;vate more

visibility $$$

Start here

Visibility aEracts observer

Add value, Boost

credibility, Build trust

•  What you’re doing

•  Progress on a project

•  Announcements

•  Questions (great form of market research!)

•  Replies to others

•  Retweets, that is, sharing what others have Tweeted

•  Links to blog, events, affiliate offers, etc.

•  Personal touchpoints you feel could add value to a conver-sation or invite people to connect with you.

startup pitch

Technology

leveraging

social media

social media

social networks

social bookmarking

professional

share personal

similar interest