startup rebranding
TRANSCRIPT
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Startup rebranding Re-defining the RiteTag brand message
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“Reach beyond your followers”
For 18 months we were #reachbeyondyourfollowers
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● at the top of the website● everything posted on in social media
got tagged #reachbeyondyourfollowers
The RiteTag brand message
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I tagged RiteTag video tutorials #reach...
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I blogged the hell out of #reachbeyondblahblahblah
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A SlideShare (of course)
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We went from why to how to what - all with #reachbeyondyourfollowers (I even said that)
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I created lists and shared them far, wide and tagged everything #reachbeyond- (oh, hell, when’s this gonna work?!)
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Because...
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Until we realized that our core value was in helping users do more of what’s working for them.
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We suggest starting with your RiteTag Top-performing
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#returnonhashtagsBecause why bother using them without knowing which get the most link-clicks, RT’s and more for your topics?
And we’re now all about
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● our tutorials● our pages● our articles● our posts
And right at the top of our new home page
“Return on hashtags” will be on
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If you earn more or need to achieve objectives in Twitter, does this resonate?
< Clear?
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“return on hashtags”
Does getting this read like money ?
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The service is terrific. We all eat our own dogfood.
Please let us know what you make of the new http://ritetag.com homepage and our tag-line:
return on hashtags
We’re asking - because we know we’re not done.
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Talk to us in Google+Search: “Saul Fleischman”Talk to us in Twitter - @osakasaul
Sign up free at http://ritetag.com to try the ultimate social media optimization tool.
Visit ritetag.com or search #ritetag