Art of the Pivot

Simon Newstead, CEO

Down the Wrong Road?

6 startup tips for pivoting your startup away from the…

Our story 3

“World’s first web 3d virtual world”

Top of the world! 4

“Skype Founders invest in Frenzoo”

The Next Big Thing!

Validation!

80% Will Have A "Second Life”

Great Tech!

Except…

“What am I meant to do? Talk to strangers? It’s just so…weird”

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Visitors Accounts

Active users Paying users

 

 

PIVOT TIP #1

“Feedback is a Fact”

Sid Meier

 

 

How about the niche?

“I am in love with the avatars and

fashions!”

‣  Curse ‣  Gave us emotional obligation

‣  Blinded us to the bigger picture

‣  Blessing

‣  Learned key insights

‣  The spark for our pivot

 

 

PIVOT TIP #2

Extract the learning

chat

profiles

avatar

3d import

music

forum

private messages

shopping

user gen content

virtual economy

chatrooms

snapshots

contests

clubs

clubs

design tools

decoration

remix items

events

gallery

gifting

animation maker

poses

dancing

friendslist

wishlists

 

 

PIVOT TIP #3

Reduce, simplify.

Developer

User

‣  Rapid iteration ‣  5 different mechanics in a week

‣  Try and fail, repeat

‣  Constant testing

“It took me weeks to clean up my code after, but would have taken months to build it all properly first.”

 

 

PIVOT TIP #4

Quick & dirty beats perfect.

 

 

PIVOT TIP #5

Hack “time to learn”

15

 

 

PIVOT TIP #6

Stay Strong.

‣  First 3d fashion game ‣  Million of downloads

‣  Our new beginning

simon@frenzoo.com

20 Thanks! Questions?