startup weekend calgary - mido pitch

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Post on 29-Nov-2014

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Recently went to Startup Weekend in Calgary - here is our group's pitch for Mido, a highly targeted deal aggregator, that came in first place.

TRANSCRIPT

Page 1: Startup Weekend Calgary - Mido Pitch
Page 2: Startup Weekend Calgary - Mido Pitch

Get the deals you need, and nothing more!

Page 3: Startup Weekend Calgary - Mido Pitch

The Pain

• OVERLOAD: deal sites, coupons and offers– Irrelevant– Too many

Page 4: Startup Weekend Calgary - Mido Pitch

The Solution

• Mido Deals– Giving users deals they need

• Core Benefits– Relevant deals– Time savings– More effective

Page 5: Startup Weekend Calgary - Mido Pitch

3 Step Process

One step email sign up

List interests, preferences

Receive relevant deals

Page 6: Startup Weekend Calgary - Mido Pitch

The Demo

Page 7: Startup Weekend Calgary - Mido Pitch

Target Market

• Urban females/males 18-34, degrees, single

1. Frustrated, active purchasers, deal hunters

2. Savvy, prudent spenders

3. Laggards, new to “deal” sites

Page 8: Startup Weekend Calgary - Mido Pitch

Initial Marketing• Two Contests – Viral

1. Facebook Like Page + Twitter RT with #MidoFTW 2. Tweet most ironic deal #WTFDeal– Prize: Users choice, $1000.00 value

Page 9: Startup Weekend Calgary - Mido Pitch

Monetization• Affiliate model with deal sites• Average commission approximately 10%

• Example

# Emails(50,000)

Revenue($30.00)

Conversion Rate(1.5%)

Commission(10%)

Profit($2,250.00)

Page 10: Startup Weekend Calgary - Mido Pitch

The Team

• Design – Luis

• Dev – Peter Njongwe

• Finance – Kavi Tanna

• Marketing – Nick Coe

Page 11: Startup Weekend Calgary - Mido Pitch

Milestones

• Horizon – Scalability & Sustainability– Expand to goods & offline retailers– Mobile App, Swipe Card– New advertising channels

2 week 1,500 email sign up

1 month338 purchased deals

6 months50K email sign ups