Startup things I wish I knew 10 years ago

igor@readdle.com

igor@readdle.com

“Hello Igor,

I'm the Engineering Manager for Mail at Apple.

First, I should state that I'm a huge fan of Spark…”

igor@readdle.com

What is Readdle

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Team of 105 people

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8 Products

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65 000 000

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downloads

Fluix

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• Document management for businesses

• Startup within a startup

• Hundreds of customers in the US and EU

Some lessons

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Startup without customers is a hobby

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PR = relations

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US team doesn’t do magic

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Focus = saying no

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Do parts of the business you hate most

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Competition? Doesn’t matter

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Thank you.

Igor Zhadanov

igor@readdle.com