starwood hotels - south asia review
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Starwood Hotels - South Asia ReviewTRANSCRIPT
©2013 STARWOOD HOTELS & RESORTS WORLDWIDE, INC. | Proprietary & Confidential
DILIP PURI // MANAGING DIRECTOR, INDIA & REGIONAL VICE PRESIDENT, SOUTH ASIA
STARWOOD IN SOUTH ASIA
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FORWARD-LOOKING STATEMENTS These presentations contain forward-looking statements within the meaning of federal securities regulations. These forward-looking statements generally can be identified by phrases such as Starwood or its management “believes,” “expects,” “anticipates,” “foresees,” “forecasts,” “estimates” or other words or phrases of similar import. Similarly, statements in this release that describe the Company’s business strategy, outlook, objectives, plans, intentions or goals also are forward-looking statements. Forward-looking statements are not guarantees of future performance and involve risks and uncertainties and other factors that may cause actual results to differ materially from those anticipated at the time the forward-looking statements are made. Future results, performance and achievements may be affected by general economic conditions including the severity and duration of any downturn in the US or global economy, the impact of war and terrorist activity, business and financing conditions, including the availability of mortgage financing, foreign exchange fluctuations, cyclicality of the real estate, including the sale of residential units, and the hotel and vacation ownership businesses, operating risks associated with the sale of residential units, hotel and vacation ownership businesses, relationships with associates, customers and property owners, the impact of the internet reservation channels, our reliance on technology, domestic and international political and geopolitical conditions, competition, governmental and regulatory actions (including the impact of changes in U.S. and foreign tax laws and their interpretation), travelers’ fears of exposure to contagious diseases, risk associated with the level of our indebtedness, risk associated with potential acquisitions and dispositions, and other circumstances and uncertainties. There can also be no assurance that agreements will be entered into for the hotels in the Company’s pipeline and, if entered into, the timing of any agreement and the opening of the related hotel. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise. Please note that these presentations include non-GAAP financial measures. For definitions of certain terms used herein and a presentation of the most directly comparable financial measure calculated and presented in accordance with GAAP and a reconciliation of the differences between the non-GAAP financial measure disclosed and the most comparable financial measure calculated and presented in accordance with GAAP, please refer to the Company’s web site at www.starwoodhotels.com.corporate/investor_relations.html.
ANCHORED BY INDIA, SOUTH ASIA IS A REGION OF OPPORTUNITY » India GDP expected to grow 8% for next 40 years
» Moving from 10th largest global economy to 6th largest by 2017
» On track to become world’s 5th largest consumer market in 2030
» Recent government reforms improving the outlook » Central bank easing interest rates » Raising caps on Foreign Direct Investment in certain
sectors: Retail, Aviation, Insurance
W MUMBAI
Sources: World Bank, Global Business Travel Association ("GBTA"), McKinsey “Rise of the Indian Consumer”, CAPA India, HVS T&O report 2012 54
LARGE AND GROWING TRAVEL MARKET » Population of 1.4B across region, growing faster
than China » Travel and tourism is over 6% of India’s GDP1
» Arrivals to India at 5.8M, growing at 12% rate » 13M outbound travelers in 2011, growing to 50M by
2020 » Total domestic traffic at all Indian airports is forecast to
grow from 105M to 356M by 2021 » Sri Lanka and Maldives are among the top 10
destinations for 2013 » Bhutan and Nepal emerging as fast growing
resort markets SHERATON BANGALORE
Sources: World Travel & Tourism Council's (WTTC) Economic Impact 2012; CAPA India 55
STARWOOD’S SOUTH ASIA ADVANTAGE
LE MERIDIEN NEW DELHI
SHERATON MALDIVES FULL MOON RESORT & SPA
» First mover advantage » Strong local brand recognition » Locally smart regional team and
local infrastructure » Leading loyalty program » Best in class talent programs » Innovative food and beverage
programs
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5
OUR FIRST-MOVER ADVANTAGE
» Opened 1st Westin in India
» 2009: Launched Four Points in India with 2 new openings
» Signed 1st Westin management contract ; 1st new-build non-ITC hotel in India
» Acquisition of Le Méridien brand globally; Added 8 Le Méridiens to India portfolio
» Launched Aloft in India with 2 new openings
» 1973: 1st Sheraton in India - Oberoi Sheraton, Mumbai
» 1979: Partnership with ITC » Established Starwood Sales Office
» Opened India Customer Contact Center in Gurgaon
2010 2005 2011 1973 1979 2009
» Opening of Sheraton in Bangalore (1st managed Sheraton; non-ITC)
2007 2012
» Debut into Sri Lanka with signing of Sheraton and Four Points
» Expansion in Bangladesh with signing of Sheraton and Le Méridien
FIRST-MOVER ADVANTAGE
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OUR FIRST MOVER ADVANTAGE HAS ALLOWED US TO BUILD A SIGNIFICANT FOOTPRINT ACROSS SOUTH ASIA » 69 hotels (operating + pipeline) » More than 16,300 rooms in 6 countries
India
Bhutan
Bangladesh
Sri Lanka
Maldives
38 Operating
31 Pipeline (Executed)
INDIA 61 HOTELS – 35 OPERATING, 26 PIPELINE
OTHER SOUTH ASIA 8 HOTELS - 3 OPERATING, 5 PIPELINE
Total 69 HOTELS - 38 OPERATING, 31 PIPELINE
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FIRST-MOVER ADVANTAGE
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STARWOOD IS THE LARGEST INTERNATIONAL HIGH-END HOTEL COMPANY IN SOUTH ASIA
Source: STR Census as of December 2012,Upper-Upscale and Luxury Rooms 7
FIRST-MOVER ADVANTAGE
0123456789
Rooms (000’s)
Upper Upscale/ Luxury Rooms
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DIVERSIFIED FOOTPRINT ACROSS ALL BRANDS
Source: Starwood internal data as of March 1, 2013
Four Points
9% Aloft 7%
Le Méridien 16%
Westin 18%
Sheraton 22%
Luxury Collection
18%
W 8%
St. Regis 2%
Four Points
6% Aloft 7%
Le Méridien 18%
Westin 19% Sheraton
13%
Luxury Collection
36%
W 1%
PIPELINE + OPERATING ROOMS
8
OPERATING ROOMS
FIRST-MOVER ADVANTAGE
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BROAD REACH ACROSS PRIMARY AND SECONDARY CITIES IN INDIA » Operating in 21 cities & 14 states
» 8 new cities in pipeline » Strong penetration in Tier II & III
markets with Four Points and Aloft brands » 8 operating hotels with another 5 expected
openings in 2013 and a robust pipeline » Strong distribution including all upper-
upscale brands in key Tier I markets » 14 Starwood hotels in Delhi NCR » 4 cities with more than 6 Starwood hotels » 6 cities with operating and pipeline hotels
» Growth in resort locations » Growing from one property to 6 by 2015-16
Madhya Pradesh
Maharashtra
Andhra Pradesh
Orissa
Jharkhand
Bihar
Uttar Pradesh
Jammu & Kashmir
Himachal Pradesh
Chhattisgarh
Tamil Nadu
Karnataka
Gujarat
Rajasthan
Punjab
Haryana
Uttaranchal
West Bengal
Assam
Meghalaya
Pondicherry
Goa
Operating
Pipeline
Operating + Pipeline
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FIRST-MOVER ADVANTAGE
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OPENINGS IN 2013 & 2014 SHERATON CHANDIGARH HOTEL 177 ROOMS, 2013
SHERATON GREATER NOIDA HOTEL 267 ROOMS, 2014
SHERATON BANGALORE WHITEFIELD HOTEL & CONVENTION CENTER 325 ROOMS, 2014
THE WESTIN CHENNAI VELACHERY 215 ROOMS, OPEN FEB 2013
THE WESTIN BEKAL RESORT & SPA 156 ROOMS, OPENING 2014
LE MERIDIEN MAHABALESHWAR RESORT & SPA 126 ROOMS, OPENING IN 2013
10
FIRST-MOVER ADVANTAGE
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OPENINGS IN 2013 & 2014 FOUR POINTS BY SHERATON GURGAON FARIDABAD ROAD 154 ROOMS, 2014
ALOFT AHMEDABAD SG ROAD 176 ROOMS, 2013
W RETREAT & SPA GOA 105 ROOMS, 2014
ALOFT BENGALURU CESSNA BUSINESS PARK 190 ROOMS, OPENING 2013
ALOFT NEW DELHI AEROCITY 200 ROOMS, OPENING 2014
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FIRST-MOVER ADVANTAGE
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STRONG LOCAL BRAND RECOGNITION
2011 & 2012 BEST HOTEL COMPANY (WORLD) – Travel & Leisure BEST BRAND DEVELOPMENT ACROSS CHAIN – SATTE FASTEST GROWING HOTEL CHAIN 2012 – Today’s Traveller
2011 & 2012 FAVORITE LOYALTY PROGRAM – Conde Nast Traveler India Reader’s Choice 2012 BEST HOTEL LOYALTY PROGRAM – World Travel Awards 2012 FAVORITE HOTEL LOYALTY PROGRAM – Travel & Leisure
2011 BEST NEW OPENING HOTEL (UPSCALE) SHERATON BANGALORE – HICSA
BEST INTERNATIONAL RESORT – W MALDIVES RETREAT &SPA – Lonely Planet
2010 BEST NEW OPENING HOTEL (LUXURY ) – WESTIN MUMBAI – HICSA BEST NEW OPENING SPA (HOTEL) HEAVENLY SPA – WESTIN MUMBAI – ASIA SPA BEST HOTEL FOR BUSINESS TRAVELERS ( WOMEN) RUNNERS UP WESTIN MUMBAI – Travel & Leisure FAVORITE NEW OPENING HOTEL (INDIA) – 3rd WESTIN GURGAON – Conde Nast Traveler India Reader’s Choice TOP 25 TRENDIEST HOTELS – WESTIN HYDERABAD – Tripadvisor
TOP 25 TRENDIEST HOTELS – Tripadvisor
TOP 25 TRENDIEST HOTELS – LE MERIDIEN NEW DELHI – Tripadvisor BEST CONVENTION HOTEL – LE MERIDIEN KOCHI – National Tourism Awards
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Westin Brand in South Asia outperforms competition
WESTIN BRAND LAUNCH » First Westin resort opened
in 2007 with 4 successive Westin openings in the next 18 months
» Westin makes history as the fastest international brand launch in Indian hospitality
» Superior RevPar Index and Margin Delivery
» 6 operational and 5 hotels in pipeline in India
Westin India Footprint
2007 Opened The Westin Sohna Resort & Spa
2009 Opened The Westin Pune Koregaon Park The Westin Hyderabad Mindspace
2010 Opened The Westin Mumbai Garden City The Westin Gurgaon, New Delhi
2013 Open The Westin Chennai Velachery
2014 Opening The Westin Bekal Resort & Spa
2015/16 Opening The Westin Jaipur, Infotech City
The Westin Kolkata The Westin Khandala Resort & Spa
The Westin Noida Delhi NCR
84.5 96.8 111.7
69% 70%
75%
65%66%67%68%69%70%71%72%73%74%75%76%
0
20
40
60
80
100
120
2010 2011 2012
RPI SPG Occ %
13
STRONG LOCAL BRAND RECOGNITION
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LOCAL LEADERSHIP SUPPORTED BY LOCAL INFRASTRUCTURE
STARWOOD SALES OFFICE IN INDIA (EXISTING AND EXPANSION)
NEW REGIONAL OFFICE IN GURGAON
» Local operations and development team with deep experience
» Sales offices located across region » 8 regional offices open, with
3 additional planned » New regional office in Gurgaon » Selling to local and international
businesses » Starwood’s 9th Global Customer
Contact Center and the 4th in Asia-Pacific
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STRONG AND RELEVANT LOYALTY PROGRAM » 2nd Fastest growing active
member base in Asia Pacific » Local business - India is the
leading SPG feeder market for India hotels by members & stays
» 27% growth in active membership and 37% growth in SPG enrollment since 2011
» Strong recognition in India – through readers choice awards from Conde Nast, Travel & Leisure etc.
15 67
BEST IN CLASS TALENT
Regional Team – “Play as a Team” offsite in Jaipur
Regional Team with Starwood Senior Leadership Team
» Graduate Management Program (GMAP)
» Development of strong internal & external bench strength
» Starwood Class - 12 months internship programme in Starwood properties
» Cross Exposure & International Work Experience Program
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INNOVATIVE F&B PROGRAMS
THE WESTIN GURGAON, NEW DELHI – “SEASONAL TASTES”
THE WESTIN HYDERABAD MINDSPACE – ”PREGO” - THE ITALIAN DESTINATION
» Eat Drink & More – dining loyalty program with strong pan-India membership enrollment
» SPG Restaurant & Bars – loyalty and enrollment through F&B
» Award winning Branded Restaurant Concepts across all Starwood brands – Prego, Eest, Bene, Favolla, Kangan, Seasonal Tastes etc.
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MUMBAI
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SHERATON CHANDIGARH HOTEL
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LE MERIDIEN MAHABALESHWAR RESORT & SPA
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LE MERIDIEN MAHABALESHWAR RESORT & SPA WESTIN CHENNAI
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STARWOOD’S SOUTH ASIA ADVANTAGE
LE MERIDIEN NEW DELHI
SHERATON MALDIVES FULL MOON RESORT & SPA
» First mover advantage » Strong local brand recognition » Locally smart regional team and
local infrastructure » Leading loyalty program » Best in class talent programs » Innovative food and beverage
programs
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