China is the leading app download destination in Asia PacificTop 10 app destinations in Asia

CPI premium - iOS over Android

% share of installs by country

vietnam1%

34%

indonesia

indiaphilippines

china

10%

taiwan1%

20%

9% japan1%

49%

bangladesh0.3%

south korea2%

THE STATE OFAPP DOWNLOADS & MONETIZATION

insights

Share and growth of app categories

CPI trends across app categories by OS

ios premium = ios CPI - android CPI CPI Index : Cost per app install indexed to global average.

Share of app installs Growth: % change over Q2 2015

APAC / NOVEMBER 2015

x= cost of an android app install

Insights are based on InMobi's network data for Q3 2015

vietnam china

shopping & lifestyle others m-Commerce ranking in the country

indonesia india south korea travelshopping & lifestylefood & drinkgames businesschinasouth korea indiaindonesia

2x

1.2x

1.1x .7x.6X

game

159%

100%

47%

shopping & lifestyle 26%

food & drink

14%travel

4%

1

33%

2

12%

4

47%

1

-34%

14%

Indonesia commands the highest premium for iOS installs this season

Countries in Asia drive the m-Commerce app installs this season

m-Commerce and Travel category grew by over 100% to Rank #2 and #3 in Q3

As the competition across categories intensifies, the disparity between CPIs decline

Share & rank of m-Commerce app installs across top 10 app destinations

52%business 4%

iOS

Prem

ium

malaysia6%

140

120

100

80

60

40

20

0Q1-2015 Q2-2015 Q3-2015

260

220

180

140

100

60

20

0Q1-2015 Q2-2015 Q3-2015

www.inmobi.com/insight | Follow us on @InMobi | facebook.com/InMobi