state of diocesan media - content evangelist · there are 53 bishop-ordinary facebook accounts with...

STATE OF DIOCESAN

MEDIA

STATE OF DIOCESAN

MEDIA

STATE OF DIOCESAN

MEDIA

C O N T E N T E V A N G E L I S T ’ S 2 0 1 7

S T A T E O F D I O C E S A N M E D I A

I N C L U D I N G F I R S T - E V E R N A T I O N A L

R A N K I N G S F O R T W I T T E R , F A C E B O O K

A N D D I O C E S A N P R E S S

2

I N S I D E

I N T R O D U C T I O N 5

S T A T E O F D I O C E S A N T W I T T E R 6

T W I T T E R R A N K I N G S 8

S T A T E O F D I O C E S A N F A C E B O O K 1 1

F A C E B O O K R A N K I N G S 1 4

S T A T E O F D I O C E S A N M E D I A 1 7

S T A T E O F D I O C E S A N P R E S S 1 9

C E P U B L I C A T I O N L E A D E R S H I P L I S T 2 2

T H E F I N A L A N A L Y S I S 2 5

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CE / TREND REPORT

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C O N T E N T E V A N G E L I S T

M A G A Z I N E P R E S E N T S

O U R A N N U A L R E P O R T

O N T H E S T A T E O F

D I O C E S A N M E D I A . I N

T H I S Y E A R ’ S R E S E A R C H ,

W E S O U G H T T O A N S W E R

T H E Q U E S T I O N S :

In 2012, The Center for Applied Research in the Apostolate (CARA) published a report on diocesan media, polling self-identified Catholics to de-termine, among many questions, who is being reached by various Catholic media platforms. The results revealed that while most diocesan entities are using social media in an effort to reach Catholics, 5 percent of Catholics use social media to interact with the Church.

We wanted to learn more.

Content Evangelist conducted research applying a formula to measure the reach of various media platforms, comparing the number of social media followers to the diocesan Catholic population as a whole. Our research and rankings do not account for paid social media strategies that dioceses may use. Our ranking is based on the number of fol-lowers as compared to social media in the Catholic population.

What follows is Content Evangelist magazine’s annual State of Diocesan Media Report.

Also, for the first time, Content Evangelist ranks Twitter and Facebook followers and reach among U.S. dioceses, publi-cations and bishops. As always, we rank diocesan magazines and newspapers to see the impact of the Catholic press and its success in reaching Catholic households.

B YP A T R I C K M . O ’ B R I E N

H O W M A N Y

C A T H O L I C S A R E

R E A C H E D , A N D

B Y W H I C H F O R M S

O F D I O C E S A N

M E D I A ?

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STATE OF DIOCESAN

TWITTER

2017

In November 2017, Content Evangelist tabulated the number of Twitter followers for all U.S. Latin Rite Catholic dioceses, diocesan publications and bishop-ordinaries. In 2012, CARA reported that only 1% of Catholics follow anything religious on Twitter. Despite a handful of dioceses that are doing well locally compared to that, Content Evangelist research confirms that very few Catholics follow any diocesan Twitter accounts.

O N LY 2 % O F C AT H O L I C S F O L L O W D I O C E S A N T W I T T E RCombined, the number of Twitter followers of each diocesan, diocesan publication and bishop-ordinary Twitter account reach an equivalent of only 2% the U.S. Catholic population. At 2% of the Catholic population, not only is the actual number of Twitter followers very low, it gets worse from there. Only 46% of Twitter followers log onto Twitter daily. Worse still, the average Twitter user spends only 60 seconds a day on Twitter. I N S I G H T : With the high volume of tweets and low percentage of followers, very few people will see or engage in diocesan tweets. However, there are some successes out there. C A R D I N A L T I M O T H Y D O L A N O F T H E A R C H D I O C E S E O F N E W YO R K R A N K S # 1 F O R M O S T U . S . D I O C E S A N T W I T T E R F O L L O W E R S At a whopping 224,917 Twitter followers, Cardinal Timothy Dolan of the Archdiocese of New York has the most Twitter followers, not only among bishop-ordinaries, but he has more than any diocese and almost more than all diocesan publications combined. He has four times the number of followers as Cardinal Sean O’Malley, of the Archdiocese of Boston. Cardinal O’Malley comes in second with 47,841 Twitter followers.

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C O N T E N T E VA N G E L I S T T O P T W I T T E R R A N K I N G S TA N D A R DContent Evangelist applies a different standard for our top Twitter ranking other than the sheer number of followers. What we are looking for is to measure the reach a diocese has among its own Catholic population. We do not account for any paid Twitter strategy in our ranking. We don’t account for the fact that followers can come from outside the diocese. Our top ranking is based on the number of followers compared to the percent-age of the Catholic population. By that measure, Cardinal Dolan and the Archdiocese of New York are not at the top of the diocesan Twitter heap. T H E C O N T E N T E VA N G E L I S T T O P - R A N K E D D I O C E S A N T W I T T E R P R E S E N C E G O E S T O T H E A R C H D I O C E S E O F A N C H O R A G E .With 5,026 Twitter followers, the Archdiocese of Anchorage reaches an equivalent of 22.2% of its 22,626 Catholic population. With 239,642 total Twitter followers, the Archdiocese of New York has the most number of Twitter followers by a huge margin. But it reaches only about 9% of its 2.6 million population, ranking 15th among the 161 dioceses that use Twitter. D I O C E S A N T W I T T E R I M PA C T S T I L L S M A L L C O M PA R E D T O O T H E R D I O C E S A N M E D I AEven though the Archdiocese of Anchorage has the most reach into its diocese compared to any other diocesan Twitter account, its organic Twitter reach pales in comparison to its reach with Facebook. And its organic reach with Facebook pales in comparison to the reach of its diocesan print. I N S I G H T : Even in Anchorage, with 22% reach with Twitter, its print publication reaches every Catholic home—100% reach. I N S I G H T : Only 12 dioceses reach more than 10% of their population with Twitter. However, 57 dioceses reach 100% of their Catholic homes with their diocesan print publications. SOURCE: 2017 Content Evangelist research. General Twitter statistics from https://meetedgar.com/blog/201407this-is-why-nobody-sees-your-tweets-2/

2 % O F C AT H O L I C S F O L L O W A T W I T T E R

A C C O U N T F R O M A D I O C E S E , D I O C E S A N P U B L I C AT I O N O R B I S H O P - O R D I N A R Y

D I O C E S A N T W I T T E R

B I S H O P - O R D I N A R Y T W I T T E R

NUMBER OF DIOCESES ON

TWITTER

% OF CATHOLICS

WHO FOLLOW

TOTAL FOLLOWERS

NUMBER OF DIOCESAN

PUBLICATIONS ON TWITTER

% OF CATHOLICS

WHO FOLLOW

TOTAL FOLLOWERS

NUMBER OF ORDINARIES ON TWITTER

% OF CATHOLICS

WHO FOLLOW

TOTAL FOLLOWERS

NUMBER OF PRIMARY DIOCESAN

ACCOUNTS ON TWITTER

% OF CATHOLICS

WHO FOLLOW

TOTAL FOLLOWERS

T O T A L D I O C E S A N / P U B / B I S H O P T W I T T E R

119

73

87

2 7 9

0.7%

0.4%

0.9%

2 %

447,210

280,987

681,281

1,409,478

D I O C E S A N P U B L I C A T I O N T W I T T E R

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followers Twitter handle

1 Archbishop of New York 224,917 @CardinalDolan

2 Archbishop of Boston 47,841 @CardinalSean

3Archbishop of Los Angeles 30,663 @ArchbishopGomez

4 Archbishop of Washington 22,916 @Cardinal_Wuerl

5 Archbishop of Louisville 20,312 @ArchbishopKurtz

6 Archbishop of Chicago 17,338 @CardinalBCupich

7 Bishop of Burlington 14,535 @BishopCoyne

8 Bishop of Arlington 13,315 @BishopBurbidge

9 Archbishop of St. Louis 12,726 @Abp_Carlson

10Archbishop of Portland in Oregon 11,809 @ArchbishpSample

U . S . B I S H O P - O R D I N A R Y T W I T T E R R A N K I N G

Total Number of Twitter

Followers

CE / TREND REPORT

Percentage of Catholic population reached with Twitter

Twitter Followers

Catholic Population

1 Archdiocese of Anchorage 22.2% 5,026 22,626

2 Diocese of Knoxville 19.0% 13,672 72,025

3 Diocese of Shreveport 17.1% 7,090 41,505

4 Diocese of Superior 16.2% 10,167 62,901

5 Diocese of Gallup 14.7% 9,272 63,000

6 Archdiocese of Louisville 14.7% 26,051 177,725

7 Diocese of Lincoln 14.2% 13,848 97,608

8 Diocese of Beaumont 13.5% 9,514 70,673

9 Diocese of Burlington 12.6% 14,722 117,000

10 Diocese of Salina 12.4% 5,498 44,369

C O N T E N T E VA N G E L I S T 2 0 1 7 T W I T T E R R A N K I N G

by percentage of diocesan Catholic population reached with Diocesan, Diocesan Publication

and Bishop Ordinary Twitter Nov. 2017

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Total Twitter Followers

1Archdiocese of St. Paul and Minneapolis 40,110

2 Archdiocese of Baltimore 21,027

3 Diocese of Phoenix 18,117

4 Diocese of Rochester 15,485

5 Diocese of Arlington 12,600

6 Archdiocese of San Antonio 11,579

7 Diocese of Superior 10,167

8 Archdiocese of Washington 9,626

9 Archdiocese of Milwaukee 9,198

10 Archdiocese of Cincinnati 8,310

Twitter Followers


2 Archdiocese of St. Louis 13,128

3 Archdiocese of Philadelphia 12,164


5 Archdiocese of New York 11,857

6 Archdiocese of Boston 11,212


8Archdiocese of New Orleans 9,161

9 Archdiocese of Atlanta 9,058

10 Diocese of Cleveland 8,794

T O S E E W H E R E YO U R D I O C E S E R A N K S , V I S I T C O N T E N T E VA N G E L I S T. C O M 2 0 1 7 S TAT E O F D I O C E S A N M E D I A

Twitter Followers






6Archdiocese of Los Angeles 32,925



9 Diocese of Phoenix 27,694

10 Archdiocese of Louisville 26,051

C O M B I N E D T W I T T E R R A N K I N G

Number of combined followers — Diocese, Diocesan Publication and Bishop Ordinary Nov. 2017

D I O C E S A N P U B L I C AT I O N T W I T T E R R A N K I N G

Number of Twitter Followers Nov. 2017

D I O C E S A N T W I T T E R R A N K I N G

Number of Twitter Followers

Nov. 2017

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C O N T E N T E V A N G E L I S T R E S E A R C H

C O N F I R M S T H A T V E R Y F E W C A T H O L I C S

F O L L O W A N Y D I O C E S A N T W I T T E R

O R F A C E B O O K A C C O U N T S .

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STATE OF DIOCESAN

FACEBOOK

2017

In November 2017, Content Evangelist tabulated the number of Facebook followers for all U.S. Latin Rite Catholic dioceses, diocesan publications and bishop-ordinaries. In 2012, CARA reported that only 4% of Catholics follow anything religious on Facebook. Again, as with Twitter, Content Evangelist looked at every diocesan, diocesan publi-cation, and bishop-ordinary Facebook account. We tabulated the number of “likes” or followers. We do not account for paid Facebook activity, which could dramatically increase the reach. As with our State of Diocesan Twitter report, we did not include other diocesan offices/ entities or auxiliary bishops. O N LY 3 . 5 % O F C AT H O L I C S F O L L O W D I O C E S A N FA C E B O O KContent Evangelist’s 2017 research shows only 3.5% of Catholics follow a diocesan Facebook presence of either the diocese, diocesan pub-lication or bishop-ordinary. There are 156 diocesan Facebook accounts with 603,242 followers. There are 77 diocesan publication Facebook accounts with 182,801 followers. There are 53 bishop-ordinary Facebook accounts with 1,600,255 followers. Like the rest of the population, Catholics seem to be on Facebook more than Twitter. They seem to be more interested in following people over institutions. If more bishops would embrace Facebook, the reach of diocesan social media would increase dramatically.

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A S F E W A S 6 . 5 % O F D I O C E S A N F O L L O W E R S S E E O R G A N I C FA C E B O O K P O S T SFacebook reported, that in November 2017, 66% of users log-in every day. They spend an average of 20 minutes per day on the platform, much more than Twitter. It is still the leading social media platform for all age groups, despite younger people adopting other platforms such as Twitter, Instagram and SnapChat. For example, 50% of all 18-34-year-olds go onto Facebook every day. However, even regular Facebook users are unlikely to see organic (unpaid) content from a diocesan entity.

In 2012, it became widely known that only about 16% of free posts were being seen by users. According to Hubspot, between 2012 and 2014, organic reach then dropped further from 16% to 6.5%, dramatically reducing the chance that page followers would see a post by an organization they follow. Since then, Hubspot reports that organic reach has been lowered even further, and that Facebook has warned that organic reach might even-tually reach zero. Although the Catholic presence is not reaching any audience very effectively and will need to pay to reach it, there are a few stand-outs for a successful diocesan Facebook strategy. A R C H B I S H O P J O S E G O M E Z O F T H E A R C H D I O C E S E O F L O S A N G E L E S R A N K S # 1 F O R M O S T U . S . D I O C E S A N FA C E B O O K F O L L O W E R SThe archbishop has 738,868 Facebook followers, reaching 18% of the entire Catholic population of the archdiocese. This is an impressive feat and gives them the 3rd place ranking in Content Evangelist’s overall Facebook ranking based on reach. With 420,108 followers, Cardinal Dolan, of the Archdiocese of New York, also puts forth a very impressive effort. They come in second for total followers and rank 4th for reach.

C O N T E N T E VA N G E L I S T T O P FA C E B O O K R A N K I N G S TA N D A R DContent Evangelist applies the same standard to our Facebook ranking as we did our Twitter ranking. What we are looking for is to measure the reach a diocese has among its own Catholic popu-lation. We do not account for any paid Facebook strategy in our ranking. We don’t account for the fact that followers can come from outside the diocese. Our top ranking is based on the number of followers compared to the percentage of the Catholic population. T H E C O N T E N T E VA N G E L I S T T O P - R A N K E D D I O C E S A N FA C E B O O K P R E S E N C E G O E S T O T H E A R C H D I O C E S E O F A N C H O R A G E .The Archdiocese of Anchorage reaches an equivalent of 64.5% of its 22,626 Catholic population. As with Twitter, the Archdiocese of Anchorage leads in reach and therefore tops our list. For most diocesan Facebook accounts, the most followers come from the bishop-ordinary. Not so for the Archdiocese of Anchorage. The bulk of its Face-book followers comes from the Catholic Anchor, the archdiocesan newspaper Facebook account. With 13,269 followers, the publication’s Facebook presence has 91% of the archdiocese’s followers. D I O C E S A N FA C E B O O K I M PA C T S T I L L S M A L L C O M PA R E D T O O T H E R D I O C E S A N M E D I AI N S I G H T : Apart from the success of the Archdiocese of Anchorage, Los Angeles, New York and a few others, diocesan Facebook does not reach very many Catholics. Only 3.5% of Catholics follow any diocesan Facebook account. Only 6 dioceses reach more than 10% of their Catholic population. Again, 57 dioceses reach 100% of their Catholic homes with their diocesan print publication. SOURCES: www.zephoria.com/top-15-valuable-facebook-statistics/ www.blog.hubspot.com/marketing/facebook-declining-organic-reach

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D I O C E S A N F A C E B O O K

B I S H O P - O R D I N A R Y F A C E B O O K

NUMBER OF DIOCESES ON

FACEBOOK

% OF CATHOLIC POPULATION

WHO FOLLOW

TOTAL FOLLOWERS

NUMBER OF DIOCESAN

PUBLICATIONS ON FACEBOOK


WHO FOLLOW

TOTAL FOLLOWERS

NUMBER OF ORDINARIES

ON FACEBOOK


WHO FOLLOW

TOTAL FOLLOWERS

NUMBER OF PRIMARY DIOCESAN

ACCOUNTS ON FACEBOOK


WHO FOLLOW

TOTAL FOLLOWERS

T O T A L D I O C E S A N / P U B / B I S H O P F A C E B O O K

156

77

53

1 6 0

0.9%

0.3%

2.3%

3 . 5 %

603,242

182,801

1,600,255

2,386,289

D I O C E S A N P U B L I C A T I O N F A C E B O O K

3 . 5 % O F C AT H O L I C S F O L L O W A FA C E B O O K

A C C O U N T F R O M A D I O C E S E , D I O C E S A N P U B L I C AT I O N O R B I S H O P - O R D I N A R Y.

1313

Percentage of Catholic population reached with Facebook

Facebook Followers

Catholic Population

1 Archdiocese of Anchorage 64.5% 14,586 22,626

2 Archdiocese of Philadelphia 22.1% 304,241 1,378,588

3Archdiocese of Los Angeles 18.4% 742,685 4,031,831

4 Archdiocese of New York 16.2% 430,051 2,656,987

5 Diocese of Tulsa 16.1% 9,806 60,825

6 Diocese of Saginaw 10.2% 9,289 91,427

7 Diocese of Lincoln 9.9% 9,651 97,608

8 Diocese of Little Rock 8.9% 13,904 155,911

9 Diocese of Salina 8.9% 3,952 44,369

10 Archdiocese of Washington 8.6% 56,100 655,601

Bishop Facebook (Updated Nov 2017)

1Archbishop of Los Angeles 738,868

2 Archbishop of New York 420,108

3 Archbishop of Philadelphia 294,464

4 Bishop of Providence 11,210

5 Bishop of Bridgeport 11,149

6 Archbishop of Chicago 11,015

7Archbishop of New Orleans 8,516

8 Bishop of Toledo 7,518

9 Bishop of Burlington 7,092

10 Bishop of Little Rock 6,677

C O N T E N T E VA N G E L I S T 2 0 1 7 FA C E B O O K R A N K I N G

by percentage of diocesan Catholic population reached with Diocesan, Diocesan Publication and

Bishop Ordinary Facebook Nov. 2017

B I S H O P - O R D I N A R Y FA C E B O O K R A N K I N G

Number of Facebook Followers Nov. 2017

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Facebook Followers

1 Archdiocese of Anchorage 13,269

2 Diocese of Rochester 9,111





7 Archdiocese of Denver 6,411

8 Diocese of Charlotte 6,087

9 Diocese of Brooklyn 4,964

10 Archdiocese of Detroit 4,751

Facebook Followers


2 Diocese of Oakland 16,406




6 Diocese of Dallas 10,033

7 Archdiocese of Omaha 9,773


9 Archdiocese of Detroit 9,609

10 Diocese of Saginaw 9,289

Total Facebook

1 Archdiocese of Los Angeles 742,685


3 Archdiocese of Philadelphia 304,241





8 Diocese of Bridgeport 17,381

9 Archdiocese of Chicago 17,117

10 Diocese of Oakland 16,977

D I O C E S A N P U B L I C AT I O N S FA C E B O O K R A N K I N G


D I O C E S A N FA C E B O O K R A N K I N G


O V E R A L L D I O C E S A N FA C E B O O K R A N K I N G

by number of followers - Diocese, Diocesan Publication and Bishop Ordinary Nov. 2017

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CARA REPORTS THAT ONLY 4% OF CATHOLICS REGULARLY VISIT A DIOCESAN WEBSITE.

Since social media user engagement with Catholic entities is so small, it is unlikely these platforms are driving significant traffic to diocesan websites.

Content Evangelist does not have access to diocesan website analytics. However, based on the analytics of the diocesan websites we design and host, unique visitors to our client diocesan websites exceed CARA’s 4% finding when a diocese has a print magazine that is mailed to most or all homes.

IN 2017, THE AVERAGE OPEN RATE FOR EMAIL FROM RELIGIOUS ORGANIZATIONS WAS 26.4% WITH A CLICK-THROUGH RATE OF 3.1%.*

Content Evangelist does not have access to diocesan email analytics. However, email remains one of the most effective drivers for website traffic, which means dioceses likely are not effectively utilizing this tool to send Catholics and others to their web properties.

CATHOLIC TELEVISION NETWORKS CLAIM HUNDREDS OF MILLIONS OF VIEWERS. HOWEVER, ACCORDING TO CARA, ONLY 7% OF THE POPULATION WATCHES CATHOLIC TELEVISION PROGRAMMING.

CATHOLIC RADIO NETWORKS CLAIM TENS OF MILLIONS OF LISTENERS. HOWEVER, ACCORDING TO CARA, ONLY 5% OF CATHOLICS LISTEN TO CATHOLIC RADIO.

Catholic television viewership is difficult to measure because stations do not have enough viewers to participate in traditional forms of ratings to measure their audiences. Therefore, audience figures typically reflect potential viewers rather than actual viewership.

Similar to Catholic television, Catholic radio, listenership is difficult to measure because stations do not participate in traditional forms of ratings to measure their audiences. Therefore, audience figures typically reflect potential listeners in a listening area rather than actual listeners.

*SOURCE: www.smartinsights.com/email-marketing/email-communications-strategy/ statistics-sources-for-email-marketing/

W E B S I T E S

2 0 1 7 S T A T E O F D I O C E S A N M E D I A

E M A I L

C A T H O L I C T E L E V I S I O N A N D R A D I O

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2017STATE OF DIOCESAN

PRESS

In this digital age of social media dominance in our culture, the role of the diocesan press is constantly called into question. Content Evangelist updated its annual study of the diocesan press to determine the continued relevance and potential for reaching Catholics through print media.

THE TOTAL COMBINED DIOCESAN PRINT CIRCULATION IN THE U.S. IS 6,440,566, REACHING 24% OF CATHOLIC HOUSEHOLDS, WHICH IS ESSENTIALLY UNCHANGED FROM A DECADE AGO.Dioceses reported in the 2017 Kenedy Directory that there are 68,405,614 Catholics. Content Evangelist estimates that there are 26,309,852 Catholic households in the U.S. We tabulated that estimate by dividing the 68 million Catholics by the U.S. Census national average of 2.6 residents per household. Therefore in 2017, the reach of the 6.4 million combined circulation of the diocesan press is 24 percent of 26 million Catholic households, a very similar number to what CARA reported in 2012.

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CE / TREND REPORT

2020

2017 STATE OF DIOCESAN PRESS

177U.S. DIOCESES (LATIN RITE)

136U.S. DIOCESAN NEWSPAPERS

38 U.S. DIOCESAN MAGAZINES

4 U.S. DIOCESAN NEWSLETTERS

5U.S. DIOCESES WITH BOTH A MAGAZINE AND NEWSPAPER

4U.S. DIOCESES WITH NO PRINT

PUBLICATION

U.S. DIOCESAN PRINT MEDIA

6,440,566COMBINED CIRCULATION OF US DIOCESAN PRESS

24%% OF CATHOLIC HOMES REACHED

U.S. DIOCESAN NEWSPAPERS

4,679,568COMBINED CIRCULATION OF U.S. DIOCESAN NEWSPAPERS

U.S. DIOCESAN MAGAZINES

1,853,734COMBINED CIRCULATION OF U.S. DIOCESAN MAGAZINES

Diocesan publications remain the most effective form of media to reach 100% of

Catholic households because dioceses have access to parishioner mailing addresses.

57 DIOCESAN PUBLICATIONS

REACH EVERY CATHOLIC

HOUSEHOLD IN THEIR DIOCESE.

Content Evangelist identified print circulation data for 161 of the 173 Latin-rite dioceses in

the United State that publish. Only 4 dioceses have no print publication.

ONLY 4 DIOCESES

IN THE U.S. HAVE NO PRINT PUBLICATION.

21

DIOCESAN PUBLICATIONS

REACHING

100 %

o f REGISTERED CATHOLIC

HOMESDiocese of Cleveland 243,000

Archdiocese of Hartford 183,000

Diocese of Joliet 180,000

Diocese of Pittsburgh 169,237

Archdiocese of St. Louis 150,000

Archdiocese of Cincinnati 146,000

Archdiocese of Seattle 124,000

Diocese of Rochester 104,812

Diocese of Raleigh 88,000

Diocese of Richmond 73,272

Archdiocese of Indianapolis 67,810

Diocese of Lansing 66,400

Archdiocese of Louisville 61,850

Diocese of Charlotte 57,000

Archdiocese of Kansas City in Kansas 52,650

Diocese of Springfield 52,000

Diocese of St. Augustine 50,000

Diocese of Erie 49,000

Diocese of Fort Wayne-South Bend 48,429

Diocese of Springfield in Illinois 44,520

Diocese of Greensburg 44,000

Diocese of St. Cloud 40,602

Archdiocese of Oklahoma City 39,500

Diocese of Winona 39,000

Diocese of Wichita 37,000

Diocese of Des Moines 35,000

Diocese of Wheeling-Charleston 35,000

Diocese of Saginaw 33,000

Diocese of Altoona-Johnstown 32,706

Diocese of Lake Charles 28,091

Diocese of Lafayette in Indiana 27,904

Diocese of Bismarck 26,000

Diocese of Covington 26,000

Diocese of Savannah 26,000

Diocese of Sioux City 25,515

Diocese of Beaumont 25,289

Diocese of Fargo 25,170

Diocese of New Ulm 25,000

Diocese of Owensboro 25,000

Diocese of Duluth 24,500

Diocese of Jefferson City 22,600

Diocese of Tulsa 22,000

Diocese of Gaylord 21,000

Diocese of Knoxville 21,000

Archdiocese of Mobile 21,800

Diocese of Marquette 18,814

DIOCESAN PUBLICATIONS WITH

CIRCULATIONS ESTIMATED TO REACH

INTO ALL REGISTERED CATHOLIC HOMES

CE / TREND REPORT

Diocese of Cheyenne 18,600

Diocese of Salina 17,640

Diocese of Biloxi 17,210

Diocese of Grand Island 16,982

Diocese of Steubenville 14,350

Diocese of Lexington 13,722

Diocese of Alexandria 13,500

Diocese of Crookston 13,000

Diocese of Shreveport 12,000

Diocese of Rapid City 11,275

Archdiocese of Anchorage 10,500

Indicates diocesan magazine

Indicates diocesan newspaper

CONTENT EVANGELIST DIOCESAN PUBLICATION LEADERSHIP LIST

22

1 Diocese of Cleveland

Northeast Ohio Catholic 243,000

2 Archdiocese of Hartford

Catholic Transcript | 192,000

3 Diocese of Joliet

Christ is our Hope | 180,000

4 Diocese of Pittsburgh

Pittsburgh Catholic | 169,237

5 Archdiocese of St. Louis

Catholic St. Louis | 150,000

6 Archdiocese of Cincinnati

The Catholic Telegraph | 146,000

7 Archdiocese of New York

Catholic New York | 130,100

8 Archdiocese of Seattle

Northwest Catholic | 124,000

9 Diocese of Phoenix

The Catholic Sun | 120,000

10 Diocese of Austin

Catholic Spirit | 107,000

TOP TEN DIOCESAN

PUBLICATIONS BY

CIRCULATION

MAGAZINE VS. NEWSPAPER The ongoing debate about which is better, a diocesan magazine or newspaper, centers on several points. Two commonly stated advantages to newspapers are affordability of printing and paper and, in most cases, frequency. Out of 136 diocesan newspapers, 38 publish weekly for at least part of the year. Bishops who place an importance on frequency and more timely news and information from a Catholic perspective find this model preferable.

DECEMBER 2017WWW.ARCHDIOCESEOFHARTFORD.ORG

T H E M AG A Z I N E O F T H E A R C H D I O C E S E O F H A R T F O R D

‘TheCheese

Nun’

Meet

Mother Noëlla plies her talents from

Bethlehem cheese cellar to monastery’s

internet presence

S E RV I N G T H E CO U N T I E S O F H A R T F O R D, N E W H AV E N A N D L I TC H F I E L D, CO N N E C T I C U T

internet presence

4 Archbishop’s deskAnd on earth, peace

28 Pastoral planningAre we there yet?

26 Vocations

Vocation plan will involve Catholics at all levels in encouraging more vocations

22Plus: Parish Nativity scenes

1

T H E M A G A Z I N E O F T H E C A T H O L I C D I O C E S E O F J O L I E T

M AY 2 0 1 7

D I O C E S E O FJ O L I E T . O R G

1

Y O U N G A D U L T S T E L L U S H O W

F A I T H I N S P I R E S T H E M A N D

G I V E S T H E M H O P E F O R T H E F U T U R E

O F M I L L E N N I A L C AT H O L I C S

Y O U N G A D U L T S P E C I A L I S S U E

Cristo Es Nuestra Esperanza

F R O M T H E

B I S H O P

What Matters Most

PG. 2

P A R T N E R S H I P

Partnering with

Young Adults

PG. 16

Y O U N G

C A T H O L I C S

T O D A Y

The Catholic Young

Adult Landscape

PG. 18

T H E M A G A Z I N E O F T H E C A T H O L I C D I O C E S E O F C L E V E L A N D

September/October 2017www.dioceseofcleveland.org

T H E M A G A Z I N E O F T H E C A T H O L I C D I O C E S E O F C L E V E L A N DT H E M A G A Z I N E O F T H E C A T H O L I C D I O C E S E O F C L E V E L A N D

September/October 2017www.dioceseofcleveland.org

SERVING THE COUNTIES OF ASHLAND, CUYAHOGA, GEAUGA, LAKE, LORAIN, MEDINA, SUMMIT AND WAYNE

shepherdshepherdA joyful

shepherdBISHOP NELSON PEREZ

is excited to begin his new ministry leading and serving the faithful in

the Diocese of Cleveland

SPECIAL COM MEM O RAT IVE ISSU E

I N S I D E

feature storyEncuentro fuels missionary disciples, evangelism in Hispanic community

educationYour guide to Catholichigh schools in theDiocese of Cleveland

THE CASE FOR MAGAZINES

Magazines are the preference of bishops who see that the primary purpose of diocesan media is formation and evangelization. Newspapers can certainly have formation and evangelization content. In fact, most do. However, if the goal is to reach into every Catholic home, the question becomes: What will be the most effective? What will get left on the coffee table for others to read? What will get shared and passed along? For most Catholic homes, the only Catholic content is a diocesan publication. For that reason and others, more and more bishops, diocesan leaders and communicators are switching to a magazine format.

IF THE GOAL IS TO REACH INTO EVERY

CATHOLIC HOME, THE QUESTION BECOMES:

WHAT WILL BE THE MOST EFFECTIVE?

WHAT WILL GET LEFT ON THE COFFEE TABLE

FOR OTHERS TO READ? WHAT WILL GET

SHARED AND PASSED ALONG?

23

SOURCE of data: CARA, Facebook, Twitter, 2017 Kenedy Directory, Diocesan and Publication websites, 2017 Catholic Press Directory. NOTE: FAITH Catholic researchers assembled publication and social media data on Latin Rite dioceses in the Unites States. Facebook and Twitter followers were gathered from three categories of diocesan-level accounts: 1) dioc-esan publications, 2) Bishop-ordinaries and 3) Latin-rite dioceses. FAITH Catholic researchers used Facebook and Twitter search fields to find the names of diocesan entities and individuals. The number of followers was recorded during the months of August through November 2017. Publication circulation data was taken from the Catholic Press directory and the diocesan or publication website. If there was a difference between the CPA directory and website, FAITH Catholic used the more exact number versus a rounded off number or the publication website total. The total Catholic population of each diocese was taken from the Kenedy Directory. The total diocesan count of Catholic households was an estimate based on taking the U.S. Census national average of 2.6 residents per household and dividing that number by the reported Catholic population in the Kenedy directory. Please notify FAITH Catholic of missing or inaccurate data by emailing [email protected]

U.S. DIOCESAN MAGAZINES

21%U.S. DIOCESAN NEWSPAPERS75%

U.S. DIOCESAN NEWSLETTERS

2%U.S. DIOCESES WITH NO PRINT PUBLICATION2%

FORMAT OF DIOCESAN PUBLICATIONS IN U.S.

7,000,000

6,500,000

6,000,000

5,500,000

5,000,000

4,500,000

4,000,000

3,500,000

3,000,000

2007-2017 DIOCESAN PRINT CIRCULATION MAKE-UP

TOTAL DIOCESAN NEWSPAPER CIRCULATION

TOTAL DIOCESAN MAGAZINE CIRCULATION

2007 2017

CE / TREND REPORT

82 %OVERALL INTEREST

IN FAITH CATHOLIC

DIOCESAN MAGAZINES

FAITH CATHOLIC CASE STUDY

ONE DIOCESE, ONE STAFF,

NEWSPAPER VS. MAGAZINE To test the effectiveness of print publications in one diocese, the staff produced a newspaper one month; the next month, it published with a magazine produced by the same staff. Both publications were mailed to every Catholic home for more than a year. A readership survey found that 11% more people were interested in the magazine over the newspaper, and 15% were more likely to read every issue of the magazine over the newspaper. Further, when compared to using the FAITH Catholic format, which can be 100% local, there was 21% greater interest. In fact, out of the nearly 30 diocesan magazines published by FAITH Catholic, there is 82% average interest, with 2/3 of readers spending at least 15 minutes with an issue.

24

% CATHOLIC POPULATION/HOUSEHOLDS

DIOCESAN TWITTER % of Catholics who follow diocesan, diocesan publication, and bishop-ordinary Twitter

DIOCESAN FACEBOOK % of Catholics who follow diocesan, diocesan publication, and bishop-ordinary Facebook

Average Diocesan publication circulation reach into Catholic homes

3 . 5 %

2 4 %T O TA L D I O C E S A N P R E S S

2 %


100%

95%

90%

85%

80%

75%

70%

65%

60%

55%

50%

45%

40%

35%

30%

25%

20%

15%

10%

5%

0%

PRINT IS THE

WINNER

REACH OF U.S. DIOCESAN SOCIAL MEDIA VS. DIOCESAN PRINT

100%

Catholic radio reach into Catholic population

CATHOLIC TELEVISIONCatholic television reach into Catholic population

5 7 D I O C E S E S L E A D B Y R E A C H I N G I N T O 1 0 0 % O F R E G I S T E R E D H O M E S

7 %

5 % CATHOLIC RADIO

state of diocesan media - content evangelist · there are 53 bishop-ordinary facebook accounts with...

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