state of drupal keynote, drupalcon new orleans
TRANSCRIPT
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PROPOSED INITIATIVES
SURVEY SAYS
MARKET PERSPECTIVE
Today’s TOPICS
DRUPAL 8 UPDATE
DRUPAL 8 UPDATE
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DRUPAL 8 UPDATE
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WE RELEASED DRUPAL 8 ON NOVEMBER 19
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The number of core contributors has
TRIPLEDcompared to Drupal 7{ 3,300+
954
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1 night, 1 big launch 240 parties worldwide
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Mobile- optimized
Drupal 8 offers many NEW POSSIBILITIES
Improved authoring
experience
Modern PHP standards
Better caching
Web services
APIs
Configuration management
One hundred languages
200+ MORE FEATURES
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WE ALSO RELEASED DRUPAL 8.1 ON TIME AND ON BUDGET
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WE ALSO RELEASED DRUPAL 8.1 ON TIME AND ON BUDGET
Oh wait, this is Open Source
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Composer support
BigPipe for perceived
performance
Spellcheck support
in CKEditor
Experimental UIs for
migrations
JavaScript testing
Improved help and
documentation
Frequent releases with new
features & backwards
compatibility
Newer features in DRUPAL 8.1
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Drupal 6
20142012 2016
Drupal 7
20182010
There will be aHUGE SPIKE
Drupal 8
⇚ FLASHBACK TO BARCELONA
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Drupal 6 Drupal 7
There will be aHUGE SPIKE
Drupal 8
WE ARE HERE
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Drupal 6 Drupal 7 Drupal 8
Drupal 7 adoption is going down
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Drupal 6 Drupal 7 Drupal 8
… and Drupal 8 adoption only just started to go up
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Time from 0 to 60,000 sites
3 MONTHS
7 MONTHS
Faster = Better
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D8D71.
PORT MODULES
2. LEARN
DRUPAL
3. MIGRATE
TOOLS
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D8D71.
PORT MODULES
2. LEARN
DRUPAL
3. MIGRATE
TOOLS
So that Drupal will reach escape velocity by the end of 2016!
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DRUPAL 8: A WINNER IN PROGRESSWI P
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What is next for Drupal? Where can I
contribute?
How will Drupal remain relevant?
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MARKET PERSPECTIVE
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RICHNESS How many capabilities it has
REACH How many people use it×
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MAX RICHNESS + MAX REACH = ULTIMATE
POSITION
Richness
Reach
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Richness
Reach
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Drupal has reinvented itself with every release.
Richness
Reach
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Richness
Reach
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Richness
Reach
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Richness
Reach
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HEADLESS CMS
FRAMEWORKS
Richness
Reach
OPEN-SOURCE CMS
ENTERPRISE MARKETING SUITES
SAAS WEBSITE BUILDERS
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Richness
Reach
HEADLESS CMS
FRAMEWORKS
ENTERPRISE MARKETING SUITES
SAAS WEBSITE BUILDERS
SaaS solutions win hearts and minds because of their ease of use.
WordPress experienced massive growth in large part because of WordPress.com.
OPEN-SOURCE CMS
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Richness
Reach
HEADLESS CMS
FRAMEWORKS
ENTERPRISE MARKETING SUITES
SAAS WEBSITE BUILDERS
Enterprise solutions moved beyond web content management into marketing
and/or customer experience management by adding analytics, personalization, commerce, etc.
OPEN-SOURCE CMS
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Richness
Reach
HEADLESS CMS
FRAMEWORKS
ENTERPRISE MARKETING SUITES
SAAS WEBSITE BUILDERS
Headless CMSes focus on content modeling, web services and SDKs for integration with different front ends
OPEN-SOURCE CMS
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Richness
Reach
HEADLESS CMS
FRAMEWORKS
ENTERPRISE MARKETING SUITES
SAAS WEBSITE BUILDERS
Building bespoke solutions becomes easier and faster thanks
to the rise of different frameworks
OPEN-SOURCE CMS
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Richness
Reach
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Richness
Reach
2013
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Richness
Reach
2013
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Richness
ReachEX
CUSTOMEREXPERIENCE
EDITORIAL EXPERIENCE
DEVELOPEREXPERIENCE
CX
DX
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SURVEY SAYS
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2,900 PEOPLE answered the survey
From AUTHORS
to DEVELOPERS
From LARGE
to SMALL
COMPANIES
From BEGINNERS
to EXPERTS
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WE ASKED QUESTIONS LIKE…
Where are the biggest long-term opportunities for Drupal?
Which persona should we favor when making product decisions?
What are 3 areas that we could improve for content authors?
What are 3 areas that we could improve for developers?
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12% FRONT-END
13% BACK-END
29% SITE
BUILDERS
46% CONTENT AUTHORS
WHO SHOULD WE FAVOR when making product decisions?
Content Authors 46%
Site Builders 29%
Back-end Developers 13%
Front-end Developers 12%
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AREAS TO IMPROVE FOR CONTENT AUTHORS
Richer image & media integration
Digital Asset Management
Content approval workflows
Full site content staging & preview
Real-time collaborative editing
Content sharing between sites 11%
11%
17%
18%
22%
21%
12%
12%
14%
17%
21%
24%
AUTHORSALL
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AREAS TO IMPROVE FOR SITE BUILDERS
Migration tools
Block & layout management
Data modeling tools(Better Views/Field UIs)
Improved performance
Automatic site upgrades
Drag-and-drop form builder 14%
15%
15%
17%
18%
21%
13%
15%
15%
18%
18%
21%
SITE BUILDERSALL
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AREAS TO IMPROVE FOR DEVELOPERS
Fully object-oriented API
Improved REST API
Command-line tools in core
Performance tests
Composer support
SDKs or connectors for JS frameworks 13%
14%
18%
16%
19%
20%
12%
15%
16%
17%
19%
21%
DEVELOPERSALL
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AREAS TO IMPROVE FOR THEMERS
Component-based theme system
Cleaner HTML/CSS
CSS preprocessor
View models
Object-oriented render API
JS templates for markup 9%
13%
15%
19%
22%
22%
9%
14%
14%
19%
22%
22%
THEMERSALL
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PROPOSED INITIATIVES
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HOW are we going to propose initiatives?
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Just making survey-based decisions is not enough…
Survey data
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Build the leading platform to assemble the world’s best digital experiences.
Flexible | Powerful | Innovative | Easy to use
VISION
Vision
Survey data
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VISION
Build the leading platform to assemble the world’s best digital experiences.
Flexible | Powerful | Innovative | Easy to use
Survey data
Vision
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VISION
Build the leading platform to assemble the world’s best digital experiences.
Flexible | Powerful | Innovative | Easy to use
Survey data
Vision
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MARKET
Editorial experience (EX) Developer experience (DX) Customer experience (CX)
Survey data
VisionMarket
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Vision
Collaboration is the essence of Drupal.
MarketDiscussion
DISCUSSION
Survey data
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VisionMarket
DiscussionSurvey data
INITIATIVE
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The checklist:
Results in a breakthrough
for Drupal
Clearly linked with the survey
data, vision, & market
Involves collaboration among many stakeholders
Requires focused
resources & high priority
✓ ✓ ✓ ✓
INITIATIVE
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INITIATIVE
The
checklist:
Planned initiatives
(This process is currently being defined.)
Proposed initiatives
INITIATIVE #1
A SOLID PLAN A STRONG
TEAM
✓✓
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INITIATIVE
The
checklist:
Planned initiatives
(This process is currently being defined.)
Proposed initiatives
INITIATIVE #1
A SOLID PLAN A STRONG
TEAM
✓✓
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Proposed initiatives
INITIATIVE #3
INITIATIVE #2
Planned initiatives
Active initiatives
YOUR INITIATIVE A SOLID PLAN A STRONG
TEAM
We also want community initiatives
coming from all of you
(This process is currently being defined.)
INITIATIVE #1
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Let’s PROPOSE
some initiatives
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WHO SHOULD WE FAVOR when making product decisions?
Content Authors 46%
Site Builders 29%
Back-end Developers 13%
Front-end Developers 12% 25%
DEVELOPER EXPERIENCE
75% EDITORIAL
EXPERIENCE
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Richer image & media integration
Digital Asset Management
Content approval workflows
Full site content staging & preview
Real-time collaborative editing
Content sharing between sites 11%
11%
17%
18%
22%
21%
12%
12%
14%
17%
21%
24%
AUTHORSALL
AREAS TO IMPROVE FOR CONTENT AUTHORS
MEDIA
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MEDIA INITIATIVE Authors and editors need simple
drag-drop media and asset handling.
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Now Impersonating “Subscriber”
User
MEDIA INITIATIVE
Vision mockup
WYSIWYG integration
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User
tower.jpg
MEDIA INITIATIVE
Vision mockup
WYSIWYG integration
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User
MEDIA INITIATIVE
Vision mockup
WYSIWYG integration
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MEDIA INITIATIVE
Vision mockup
Visual media browsing that
is intuitive
nature
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nature
image-1.jpg image-2.jpg image-3.jpg image-2.jpg image-3.jpg
image-1.jpg image-2.jpg image-3.jpg
MEDIA INITIATIVE
Vision mockup
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nature
image-1.jpg image-2.jpg image-3.jpg image-2.jpg image-3.jpg
image-1.jpg image-2.jpg image-3.jpg
MEDIA INITIATIVE
Vision mockup
Features like multi-upload
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Proposed initiatives
Active initiatives
Planned initiatives
MEDIA
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MEDIA
Richer image & media integration
Digital Asset Management
Content approval workflows
Full site content staging & preview
Real-time collaborative editing
Content sharing between sites 11%
11%
17%
18%
22%
21%
12%
12%
14%
17%
21%
24%
AUTHORSALL
AREAS TO IMPROVE FOR
CONTENT AUTHORS
WORKFLOW
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WORKFLOW INITIATIVEAuthors and editors need easy-to-use tools to share, review, approve, stage and collaborate on content before it’s live.
See it in action: A media company wants to preview & publish one or more different pre-built pages…
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Sun, 02/07/2010 - 23:05 Sun, 02/07/2010 - 23:05
READY FOR ANY
OUTCOME
WORKFLOW TEAM
ANDREI MATEESCU DAVE HALL Backend
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WORKFLOW TEAM
DICK OLSSON Coordinator @ Pfizer Inc.
JOZEF TOTH UX/Frontend @ Pfizer Inc.
TIM MILLWOOD Backend
@ Appnovation
ANDREI JECHIU Backend @ FFW
ANDREI MATEESCU Backend
@ Pfizer Inc.
DAVE HALL Backend
@ Pfizer Inc.
Detailed plan at http://drupal.org/node/2721129
High-level overview buytaert.net/improving-drupal-content-workflow
WORKFLOW PLAN
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MEDIA WORKFLOW
Proposed initiatives
Active initiatives
Planned initiatives
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Migration tools
Block & layout management
Data modeling tools(Better Views/Field UIs)
Improved performance
Automatic site upgrades
Drag-and-drop form builder 14%
15%
15%
17%
18%
21%
13%
15%
15%
18%
18%
21%
SITE BUILDERSALL
AREAS TO IMPROVE FOR
SITE BUILDERS
MIGRATION
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MEDIA WORKFLOW
BLOCKS & LAYOUT
MIGRATE
ATTEND THE SPRINT
on Friday!
Proposed initiatives
Active initiatives
Planned initiatives
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MIGRATIONMigration tools
Block & layout management
Data modeling tools(Better Views/Field UIs)
Improved performance
Automatic site upgrades
Drag-and-drop form builder 14%
15%
15%
17%
18%
21%
13%
15%
15%
18%
18%
21%
SITE BUILDERSALL
AREAS TO IMPROVE FOR
SITE BUILDERS
BLOCKS & LAYOUT
![Page 80: State of Drupal keynote, DrupalCon New Orleans](https://reader030.vdocuments.net/reader030/viewer/2022013013/58f9b326760da3da068bd2ef/html5/thumbnails/80.jpg)
BLOCKS AND LAYOUT INITIATIVE Site builders need intuitive tools to build pages, change
layouts, and add & arrange blocks with live preview.
![Page 81: State of Drupal keynote, DrupalCon New Orleans](https://reader030.vdocuments.net/reader030/viewer/2022013013/58f9b326760da3da068bd2ef/html5/thumbnails/81.jpg)
ImpersonateUser Subscriber
+
BLOCKS & LAYOUT INITIATIVE
Vision mockup
Hover where you want to place a block (no need to learn regions)
![Page 82: State of Drupal keynote, DrupalCon New Orleans](https://reader030.vdocuments.net/reader030/viewer/2022013013/58f9b326760da3da068bd2ef/html5/thumbnails/82.jpg)
ImpersonateUser Subscriber
+
BLOCKS & LAYOUT INITIATIVE
Vision mockup
Hover where you want to place a block (no need to learn regions)
![Page 83: State of Drupal keynote, DrupalCon New Orleans](https://reader030.vdocuments.net/reader030/viewer/2022013013/58f9b326760da3da068bd2ef/html5/thumbnails/83.jpg)
ImpersonateUser Subscriber
+
BLOCKS & LAYOUT INITIATIVE
Vision mockup
Hover where you want to place a block (no need to learn regions)
![Page 84: State of Drupal keynote, DrupalCon New Orleans](https://reader030.vdocuments.net/reader030/viewer/2022013013/58f9b326760da3da068bd2ef/html5/thumbnails/84.jpg)
+
ImpersonateUser Subscriber
BLOCKS & LAYOUT INITIATIVE
Vision mockup
![Page 85: State of Drupal keynote, DrupalCon New Orleans](https://reader030.vdocuments.net/reader030/viewer/2022013013/58f9b326760da3da068bd2ef/html5/thumbnails/85.jpg)
Subscriber pages
Public pages
+ New page group
Subscriber pages
ImpersonateUser Subscriber
BLOCKS & LAYOUT INITIATIVE
Vision mockup
Set visibility conditions
Blog posts
![Page 86: State of Drupal keynote, DrupalCon New Orleans](https://reader030.vdocuments.net/reader030/viewer/2022013013/58f9b326760da3da068bd2ef/html5/thumbnails/86.jpg)
The block configuration has been saved
ImpersonateUser Subscriber
BLOCKS & LAYOUT INITIATIVE
Vision mockup
Set visibility conditions
![Page 87: State of Drupal keynote, DrupalCon New Orleans](https://reader030.vdocuments.net/reader030/viewer/2022013013/58f9b326760da3da068bd2ef/html5/thumbnails/87.jpg)
The block configuration has been saved
ImpersonateUser Subscriber
BLOCKS & LAYOUT INITIATIVE
Vision mockup
Switch layouts with preview
![Page 88: State of Drupal keynote, DrupalCon New Orleans](https://reader030.vdocuments.net/reader030/viewer/2022013013/58f9b326760da3da068bd2ef/html5/thumbnails/88.jpg)
The block configuration has been saved
ImpersonateUser Subscriber
BLOCKS & LAYOUT INITIATIVE
Vision mockup
Switch layouts with preview
![Page 89: State of Drupal keynote, DrupalCon New Orleans](https://reader030.vdocuments.net/reader030/viewer/2022013013/58f9b326760da3da068bd2ef/html5/thumbnails/89.jpg)
The block configuration has been saved
ImpersonateUser Subscriber
BLOCKS & LAYOUT INITIATIVE
Vision mockup
Switch layouts with preview
![Page 90: State of Drupal keynote, DrupalCon New Orleans](https://reader030.vdocuments.net/reader030/viewer/2022013013/58f9b326760da3da068bd2ef/html5/thumbnails/90.jpg)
MEDIA WORKFLOW
BLOCKS & LAYOUT
MIGRATE
Proposed initiatives
Active initiatives
Planned initiatives
![Page 91: State of Drupal keynote, DrupalCon New Orleans](https://reader030.vdocuments.net/reader030/viewer/2022013013/58f9b326760da3da068bd2ef/html5/thumbnails/91.jpg)
MIGRATION
BLOCKS & LAYOUT
Migration tools
Block & layout management
Data modeling tools(Better Views/Field UIs)
Improved performance
Automatic site upgrades
Drag-and-drop form builder 14%
15%
15%
17%
18%
21%
13%
15%
15%
18%
18%
21%
SITE BUILDERSALL
AREAS TO IMPROVE FOR
SITE BUILDERS
DATA MODELING
![Page 92: State of Drupal keynote, DrupalCon New Orleans](https://reader030.vdocuments.net/reader030/viewer/2022013013/58f9b326760da3da068bd2ef/html5/thumbnails/92.jpg)
DATA MODELING TOOLS INITIATIVE
See it in action… You’re a site builder making a site for foodie meetups where you share and discuss recipes. You want to be able to easily create an event content type with associated recipes.
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+
Add content types and create relationships
DATA MODELING TOOLS INITIATIVE
Vision mockup
Start with more primitives
![Page 94: State of Drupal keynote, DrupalCon New Orleans](https://reader030.vdocuments.net/reader030/viewer/2022013013/58f9b326760da3da068bd2ef/html5/thumbnails/94.jpg)
Add content types and create relationships
Configure content type
Event
Name
Description
Cancel
DATA MODELING TOOLS INITIATIVE
Vision mockup
Configure from the top down
Venue Attendee Speaker
Add related types
Save type
![Page 95: State of Drupal keynote, DrupalCon New Orleans](https://reader030.vdocuments.net/reader030/viewer/2022013013/58f9b326760da3da068bd2ef/html5/thumbnails/95.jpg)
Add content types and create relationships
Configure content type
Event
Name
Description
Meetup
An event for foodie meetups
Cancel
DATA MODELING TOOLS INITIATIVE
Vision mockup
Configure from the top down
Venue Attendee Speaker
Add related types
Save type
![Page 96: State of Drupal keynote, DrupalCon New Orleans](https://reader030.vdocuments.net/reader030/viewer/2022013013/58f9b326760da3da068bd2ef/html5/thumbnails/96.jpg)
Add content types and create relationships
+
DATA MODELING TOOLS INITIATIVE
Vision mockup
With sane defaults
![Page 97: State of Drupal keynote, DrupalCon New Orleans](https://reader030.vdocuments.net/reader030/viewer/2022013013/58f9b326760da3da068bd2ef/html5/thumbnails/97.jpg)
Add content types and create relationships
DATA MODELING TOOLS INITIATIVE
Vision mockup
Only customize for edge cases
![Page 98: State of Drupal keynote, DrupalCon New Orleans](https://reader030.vdocuments.net/reader030/viewer/2022013013/58f9b326760da3da068bd2ef/html5/thumbnails/98.jpg)
Add content types and create relationships
Configure linked type
Name
Description
Cancel
Recipe
Parent
Meetup (Event)
DATA MODELING TOOLS INITIATIVE
Vision mockup
Only customize for edge cases
![Page 99: State of Drupal keynote, DrupalCon New Orleans](https://reader030.vdocuments.net/reader030/viewer/2022013013/58f9b326760da3da068bd2ef/html5/thumbnails/99.jpg)
Add content types and create relationships
Configure linked type
Name
Description
Cancel
Recipe
A recipe to go on the agenda
Parent
Meetup (Event)
DATA MODELING TOOLS INITIATIVE
Vision mockup
Only customize for edge cases
![Page 100: State of Drupal keynote, DrupalCon New Orleans](https://reader030.vdocuments.net/reader030/viewer/2022013013/58f9b326760da3da068bd2ef/html5/thumbnails/100.jpg)
Add content types and create relationships
DATA MODELING TOOLS INITIATIVE
Vision mockup
When complete you can still tweak fields as always
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Name
Description
Ingredients
Cook time
Calories
Warnings
+Add field
edit
edit
edit
edit
edit
edit
Add content types and create relationships
DATA MODELING TOOLS INITIATIVE
Vision mockup
When complete you can still tweak fields as always
![Page 102: State of Drupal keynote, DrupalCon New Orleans](https://reader030.vdocuments.net/reader030/viewer/2022013013/58f9b326760da3da068bd2ef/html5/thumbnails/102.jpg)
Add content types and create relationships
Configure field: Cook time
Name
Cancel
Cook Time
The time to cook this recipe
Description
Default value
00
Advanced
0000Hr Min Sec
DATA MODELING TOOLS INITIATIVE
Vision mockup
When complete you can still tweak fields as always
![Page 103: State of Drupal keynote, DrupalCon New Orleans](https://reader030.vdocuments.net/reader030/viewer/2022013013/58f9b326760da3da068bd2ef/html5/thumbnails/103.jpg)
DATA MODELING
MEDIA WORKFLOW
BLOCKS & LAYOUT
MIGRATE
Proposed initiatives
Active initiatives
Planned initiatives
![Page 104: State of Drupal keynote, DrupalCon New Orleans](https://reader030.vdocuments.net/reader030/viewer/2022013013/58f9b326760da3da068bd2ef/html5/thumbnails/104.jpg)
Fully object-oriented API
Improved REST API
Command-line tools in core
Performance tests
Composer support
SDKs or connectors for JS frameworks 13%
14%
18%
16%
19%
20%
12%
15%
16%
17%
19%
21%
DEVELOPERSALL
AREAS TO IMPROVE FOR
DEVELOPERS
This is one of the most valuable things to do right now, but not an initiative.
![Page 105: State of Drupal keynote, DrupalCon New Orleans](https://reader030.vdocuments.net/reader030/viewer/2022013013/58f9b326760da3da068bd2ef/html5/thumbnails/105.jpg)
Fully object-oriented API
Improved REST API
Command-line tools in core
Performance tests
Composer support
SDKs or connectors for JS frameworks 13%
14%
18%
16%
19%
20%
12%
15%
16%
17%
19%
21%
DEVELOPERSALL
AREAS TO IMPROVE FOR
DEVELOPERS
API-FIRST
This is an initiative!
![Page 106: State of Drupal keynote, DrupalCon New Orleans](https://reader030.vdocuments.net/reader030/viewer/2022013013/58f9b326760da3da068bd2ef/html5/thumbnails/106.jpg)
API-FIRST INITIATIVEIntegrate with other systems, bring your content anywhere, display it as you wish.
![Page 107: State of Drupal keynote, DrupalCon New Orleans](https://reader030.vdocuments.net/reader030/viewer/2022013013/58f9b326760da3da068bd2ef/html5/thumbnails/107.jpg)
ENTITY QUERY
API
SERVICES (D8)
RELAXED WEB
SERVICES
CORE REST
MODULES
WEB SERVICES Web services in Drupal 8 are currently scattered across diverse feature sets.
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Future Core REST
WEB SERVICES Web services in Drupal 8 are currently scattered across diverse feature sets.
But that isn’t ideal.
First, we need a full feature set and unified REST API in Drupal core.
Comparison at http://buytaert.net/an-overview-of-web-service-solutions-in-drupal-8
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1 2 3 GRAPHQL
- Client-specified queries - Schema introspection
SDKs
- For JavaScript apps - For native apps
REST
- Full feature set - Single REST API in core
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HAPPENING TODAY!
HAPPENING TODAY!
HAPPENING TODAY!
Tesla powers their appusing Drupal 8.
Lufthansa using Drupal 8 to power in-flight system.
Drupal powering all of the MTA kiosks in New York.
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API-FIRST
DATA MODELING
MEDIA WORKFLOW
BLOCKS & LAYOUT
MIGRATE
Proposed initiatives
Active initiatives
Planned initiatives
![Page 112: State of Drupal keynote, DrupalCon New Orleans](https://reader030.vdocuments.net/reader030/viewer/2022013013/58f9b326760da3da068bd2ef/html5/thumbnails/112.jpg)
Component-based theme system
Cleaner HTML/CSS
CSS preprocessor
View models
Object-oriented render API
JS templates for markup 9%
13%
15%
19%
22%
22%
9%
14%
14%
19%
22%
22%
THEMERSALL
AREAS TO IMPROVE FOR
THEMERS THEME COMPONENT LIBRARY
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WHAT ARE COMPONENTS?
THEME COMPONENT LIBRARY INITIATIVEConvert Drupal’s complex combination of templates and huge render
arrays into a simple, structured tree of reusable components.
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WHAT ARE COMPONENTS?
AtomsMoleculesOrganisms
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THEME COMPONENT LIBRARY
API-FIRST
DATA MODELING
MEDIA WORKFLOW
BLOCKS & LAYOUT
MIGRATE
Proposed initiatives
Active initiatives
Planned initiatives
![Page 116: State of Drupal keynote, DrupalCon New Orleans](https://reader030.vdocuments.net/reader030/viewer/2022013013/58f9b326760da3da068bd2ef/html5/thumbnails/116.jpg)
API-FIRST
THEME COMPONENT LIBRARY
MEDIA
WORKFLOW
MIGRATEBLOCKS & LAYOUT
DATA MODELING
EX
DX
75% focus on the editorial experience
25% focus on the developer experience
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Richness
Reach
CUSTOMEREXPERIENCE
EDITORIAL EXPERIENCE
DEVELOPEREXPERIENCE
CX
DX
EX
![Page 118: State of Drupal keynote, DrupalCon New Orleans](https://reader030.vdocuments.net/reader030/viewer/2022013013/58f9b326760da3da068bd2ef/html5/thumbnails/118.jpg)
But what about the CUSTOMER EXPERIENCE?
What about us??CUSTOMER
EXPERIENCECX
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CUSTOMER EXPERIENCE
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Customer experience is CROSS-CHANNEL
E-COMMERCE SITE E-MAIL MESSAGE NOTIFICATION
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MOBILE COMMERCE
You ran 350 miles with your shoes. The shoes should be replaced soon to avoid injury. Do you want us to ship a new pair?
Cancel Buy
INTERNET OF THINGS NOTIFICATION
Nike now
You ran 350 miles with your shoes. The shoes should be replaced soon to avoid injury. Do you want us to ship a new pair?
CX becomes WEBLESS
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Conversational interfaces SPOKEN EXPERIENCES
HANDS-FREE INTUITIVE IMMEDIATE ACTION
“Your Uber is arriving now.”
![Page 123: State of Drupal keynote, DrupalCon New Orleans](https://reader030.vdocuments.net/reader030/viewer/2022013013/58f9b326760da3da068bd2ef/html5/thumbnails/123.jpg)
Better digital experiences via CONTEXTUALIZATION
getBestNextExperience()
Customer data Content
Relevant, contextual
contentBusiness value
Customer benefit
Place my favorite coffee order in the closest Starbucks
See related products I might want to buy
Eliminate irrelevant content from site
Show everyone the same content
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FROM: Websites & web content
TO: Cross-channel,
digital experiences
FROM: Browser-based
TO: Any screen,
device, application
FROM: Everyone sees the
same content
TO: Personal,
contextual experiences
FROM: Back end tied to
front-end delivery
TO: Decoupled architecture
for flexible delivery
![Page 125: State of Drupal keynote, DrupalCon New Orleans](https://reader030.vdocuments.net/reader030/viewer/2022013013/58f9b326760da3da068bd2ef/html5/thumbnails/125.jpg)
![Page 126: State of Drupal keynote, DrupalCon New Orleans](https://reader030.vdocuments.net/reader030/viewer/2022013013/58f9b326760da3da068bd2ef/html5/thumbnails/126.jpg)
Alexa Demo Video
![Page 127: State of Drupal keynote, DrupalCon New Orleans](https://reader030.vdocuments.net/reader030/viewer/2022013013/58f9b326760da3da068bd2ef/html5/thumbnails/127.jpg)
UPDATE IN DRUPAL NOTIFICATION
Gourmet Market now
Awesome Sauce is now on sale at Gourmet Market’s Broadway store. Would you like purchase some?
Taking customer experience BEYOND THE PAGE
MOBILE COMMERCE
Cancel BuyAwesome Sauce is now on sale at Gourmet Market’s Broadway store. Would you like purchase some?
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ORCHESTRATION
CHANNELChooses the best channel
given these factors
FREQUENCYNever sends too many or too few
CONTEXTDetermines when to
send which notification
PREFERENCESKnows if user likes
texts or e-mails better
CONTEXTDetermines how to
send which notification
MOBILE COMMERCE
Cancel BuyHuzzah! Awesome Sauce is on sale!Would you like to purchase some? Swipe to add to your shopping cart.
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If then .user is in the car send voice message
user is asleep
user is in a meeting
user on vacation
send text message
send e-mail
send push notification
![Page 130: State of Drupal keynote, DrupalCon New Orleans](https://reader030.vdocuments.net/reader030/viewer/2022013013/58f9b326760da3da068bd2ef/html5/thumbnails/130.jpg)
![Page 131: State of Drupal keynote, DrupalCon New Orleans](https://reader030.vdocuments.net/reader030/viewer/2022013013/58f9b326760da3da068bd2ef/html5/thumbnails/131.jpg)
Proposed initiatives
Active initiatives
Planned initiatives
THEME COMPONENT LIBRARY
API-FIRST
DATA MODELING
MEDIA WORKFLOW
BLOCKS & LAYOUT
MIGRATE
CROSS-CHANNEL
ORCHESTRATION
![Page 132: State of Drupal keynote, DrupalCon New Orleans](https://reader030.vdocuments.net/reader030/viewer/2022013013/58f9b326760da3da068bd2ef/html5/thumbnails/132.jpg)
DEVELOPER EXPERIENCE
CROSS-CHANNEL
ORCHESTRATION
THEME COMPONENT LIBRARY
API-FIRST
DATA MODELING
BLOCKS & LAYOUT
MEDIA
WORKFLOW
MIGRATE
![Page 133: State of Drupal keynote, DrupalCon New Orleans](https://reader030.vdocuments.net/reader030/viewer/2022013013/58f9b326760da3da068bd2ef/html5/thumbnails/133.jpg)
KEY TAKEAWAYS
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MORE FREQUENT RELEASES WITH NEW FEATURES
DRUPAL 8 WILL BE GREAT
![Page 135: State of Drupal keynote, DrupalCon New Orleans](https://reader030.vdocuments.net/reader030/viewer/2022013013/58f9b326760da3da068bd2ef/html5/thumbnails/135.jpg)
Richness
Reach
![Page 136: State of Drupal keynote, DrupalCon New Orleans](https://reader030.vdocuments.net/reader030/viewer/2022013013/58f9b326760da3da068bd2ef/html5/thumbnails/136.jpg)
Richness
Reach
MAX RICHNESS + MAX REACH = ULTIMATE
POSITION
![Page 137: State of Drupal keynote, DrupalCon New Orleans](https://reader030.vdocuments.net/reader030/viewer/2022013013/58f9b326760da3da068bd2ef/html5/thumbnails/137.jpg)
MORE FREQUENT RELEASES WITH NEW FEATURES
WE MAPPED A STRATEGIC DIRECTION TO WIN THE FUTURE
I’LL CONTINUE TO LOOK FOR YOUR LEADERSHIP & CONTRIBUTIONS
DRUPAL 8 WILL BE GREAT
![Page 138: State of Drupal keynote, DrupalCon New Orleans](https://reader030.vdocuments.net/reader030/viewer/2022013013/58f9b326760da3da068bd2ef/html5/thumbnails/138.jpg)
We’re playing the long game, and we’ll win.
![Page 139: State of Drupal keynote, DrupalCon New Orleans](https://reader030.vdocuments.net/reader030/viewer/2022013013/58f9b326760da3da068bd2ef/html5/thumbnails/139.jpg)
buytaert.net@Dries
dries@
THANKS FOR LISTENING.
![Page 140: State of Drupal keynote, DrupalCon New Orleans](https://reader030.vdocuments.net/reader030/viewer/2022013013/58f9b326760da3da068bd2ef/html5/thumbnails/140.jpg)
THANKS FOR LISTENING.
/subscribebuytaert.net@Dries
for these slides and the full survey results