state of global snacking: dynamic shifts and changing tastes of global snacking...from euromonitor...
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State of Global Snacking: Dynamic Shifts and Changing Tastes
November, 2019
Daniel Enderle, Senior Research Analyst – Food & Nutrition
© Euromonitor International
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The data included in this document is accurate according to Passport, Euromonitor International’s market research database, at time of publication: November 2019
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Euromonitor International
network and coverage
OVERVIEW
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Global Overview
“Snackification” Trends
Health Trends Shape the Market
Snacking as Experience
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Global Overview
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Global snacks market sales
GLOBAL OVERVIEW
Source: Euromonitor International
0 20 40 60 80 100 120 140 160
Australasia
Middle East and Africa
Eastern Europe
Latin America
Western Europe
North America
Asia Pacific
Snacks: Global Market Size in US$ billion by Region, 2019
111
84
7874
64
28
26
79
Chocolate Confectionery Salty Snacks
Ice Cream Sweet Biscuits
Sugar Confectionery Nuts, Seeds and Trail Mixes
Savoury Biscuits Other Snacks
Snacks: Global Market Size in US$ billion by Category, 2019
Source: Euromonitor International
© Euromonitor International
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Private Label provides retailers differentiation opportunities
GLOBAL OVERVIEW
Source: Euromonitor International
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“Snackification” Trends
Biscuits and Snack Bars
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Confectionery Savoury Snacks
Bakery Snacks Dairy Ice Cream
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Snacks are taking the place of traditional “sit down” meals
“SNACKIFICATION” TRENDS
+48.7%
+30.8%
+6.4%+4.3%
0%
2%
4%
6%
8%
10%
12%
14%
16%
7-10am (Breakfast) 12-2pm (Lunch) 5-8 pm (Dinner) All Other Times
% o
f R
esp
on
den
ts
“On a Typical Day, at What Time Do You Eat a Snack?”
2011 2017
Source: Euromonitor International
© Euromonitor International
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The battle for breakfast
“SNACKIFICATION” TRENDS
0%
1%
2%
3%
4%
5%
Breakfast Cereals Snack Bars Yogurt Sweet Biscuits
CA
GR
%, 2
01
4-2
01
9
Global Breakfast Categories, 2014-2019
Source: Euromonitor International
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Younger consumers have driven this “snackification” of the food
“SNACKIFICATION” TRENDS
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Generation Z Millennials Generation X Baby Boomers
% o
f R
esp
on
den
ts
How Many Times per Week Do You Typically Buy a Snack Outside the Home?
0 Times
>1 Time
1-2 Times
3-4 Times
5-6 Times
7+ Times
Source: Euromonitor International
© Euromonitor International
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Health Trends Shape the Market
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Protein and fiber are crucial for satiety and meal replacement snacking
HEALTH TRENDS SHAPE THE MARKET
0% 1% 2% 3% 4% 5% 6% 7% 8%
Sugar
Salt
Saturated Fat
Fat
Carbohydrates
Fiber
Protein
Calories
Growth in Nutrient Consumption across Western European Snack Categories
Source: Euromonitor International
NEOH(Austria)
Babybel Cheese & Trail Mix(Portugal)
Could high in protein and fiber snacks become new meal replacements?
Source: www.advantageaustria.org Source: distribuicaohoje.com
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Savory snacks as a global standout
HEALTH TRENDS SHAPE THE MARKET
Source: Euromonitor International
Cakes
Pastries
Confectionery
Yogurt
Ice Cream
Savory Snacks
Snack Bars
Fruit Snacks
Sweet Biscuits
0,0%
0,5%
1,0%
1,5%
2,0%
2,5%
3,0%
3,5%
4,0%
4,5%
5,0%
$0 $5 $10 $15 $20 $25 $30
CA
GR
%, 2
01
4-2
01
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Per Capita Sales, 2019
Global CAGR% 2014 – 2019 and Per Capita Sales, 2019 in US$ by Category
Collagen
Grissly(Colombia)
Caffeine
Wrigley Alert(USA)
Ancient Grains
KARG’S(Germany)
Innovation in fortified snacks goes beyond protein and fiber
Source: violey.com
Snacking as Experience
Extra crunch
Milka bis!(Argentina)
Easy portability
Be & Cherry(China)
KitKat Everyday Nuts and Cranberry
(Japan)
Experience goes as far as novel flavors, texture and packaging innovations
Novel Ingredients
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The Rise of the “Green” Shopper
SNACKING AS EXPERIENCE
Source: foodretail.es
Thank you
Daniel Enderle, Senior Research Analyst – Food & Nutrition
https://www.linkedin.com/in/daniel-enderle-81b41369/
For more information please contact: