state of social marketing - webtrends facebook connect
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THE STATE OF
SOCIAL MARKETING
@JASONKEATH
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socialfreshSocialFresh.com / InvestinSocial.com
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#FBsessionsShare the awesome
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1. Significance Of Social
2. What Marketers Want
3. Challenges Of Social
4. Facebook Virtuous Cycle
OVERVIEW
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Industry Numbers
• 52% of Americans are on social networks• 51% of Americans are on Facebook• Twitter is as familiar to Americans as Facebook
92% and 93% familiarity, respectively
• 8% of Americans are using Twitter
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Industry Numbers
• 64% of frequent social networkers have used a mobile phone to update their status.
• 4% of Americans use Location-based services• 30% of are familiar with LBS (+450%)
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Today’s trends all circle back to one place
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1. What is the significance of social marketing for
businesses today?
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• Awareness
• Platform building
• Campaign mentality
CURRENT TRENDS
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Collecting BIG follower and fan numbers will never go out of style.
via @JASONKEATH
#FBsessions
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2. What areas do social marketers need
to master?
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• Fans
• Followers
• ROI
MARKETERS WANT
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3. What challenges do social marketers
face today?
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• Long-term Engagement
• Content Marketing
CHALLENGES
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We are moving beyond creating awareness to creating advocates.
via @JASONKEATH
#FBsessions
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4. What are the benefits of Facebook marketing?
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• Fan Loop
• Virtuous Cycle
• Social Graph Integration
FACEBOOK MARKETING
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Google dominates the influence of online commerce
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via @JASONKEATH
#FBsessions
Facebook marketing is about loyalty and advocacy.
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