State of the ClubYear End 2020

January 20, 2020National Arts Club & Zoom

1

2020 Highlights• Surviving the Pandemic – transition to online events

– Record number of events and attendees• Mardi Apéro Virtuel: 23 Events, 1,066 attendees• Non-judgmental Français: 19 Events, 189 attendees• Live: 6 Events, 165 attendees• Total 48 Events: 1,420 attendees averaging 30 per event

• Membership– 135 for 2020 vs. 179 PY, (44) or (25%) – 58 renewed for 2021, 77 non-renewed to date

• Finance– 2020 balance $35,173 vs. $32,208 PY, +$2,965 or 9.2%

• Partnerships:

2

3

Membership

0

75

150

225

2002 2007 2012 2015 2016 2017 2018 2019 2020

3 2

37 2853 46

12

218

182

75 72

121

168 172 179

135

Members in Good Standing

New Total Members

Nationalities

4

French, 41, 30%

Dual/Oth, 10, 8%

US, 84, 62%

Nationality %

French Dual/Oth US

Gender

5

Male47%Female

53%

Gender %

Male Female

Age Ranges

6

0

20

40

60

80

100

-35

35-45

46-59

60+

0 7

38

64

27

42

70

34

12

44

73

34

15

43

78

25

14

44

93

16

7

31

79

Age Range by Year

2015 2016 2017 2018 2019 2020

Age Range %

7

-35, 16, 12% 35-45, 7, 5%

46-59, 31, 23%60+, 79, 60%

Age Range %

-35 35-45 46-59 60+

Where Members Live

8

Brooklyn, 5, 4%

CT, 5, 4%

Manhattan, 91, 67%

NJ, 15, 11%

NYS, 11, 8%Queens, 2, 2%

Other, 6, 4%

Brooklyn CT Manhattan NJ NYS Queens Other

Members in Manhattan

9

Professions Represented

10

Art, Design, Fashion, 9, 7%

Assoc & Nonprofit, 9, 7%

Bus Services, 6, 4%

Ed, Training & HR, 22, 16%

Finance & Accounting, 19, 14%

Food & Bev, 3, 2%

Government, 6, 4%Health & Wellness, 9,

7%

Hospitality & Travel, 2, 2%

IT, 3, 2%

Legal, 14, 10%

Manufacturing, 1, 1%

Media, 17, 13%

Real Estate, 9, 7%

Undeclared, 6, 4%

Live Events

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Year Events Attendees Average Revenue Expense Variance

2014 10 381 38 43,107 41,813 1,294

2015 9 415 46 36,428 44,271 (7,843)

2016 11 539 49 42,816 48,783 (5,967)

2017 18 658 37 41,140 46,787 (5,647)

2018 22 821 37 57,806 51,726 6,080

2019 18 508 28 37,342 50,396 (13,054)

2020 6 165 22 11,206 14,437 (3,231)

On-line & All Events

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Events Attendees Average

Mardi Apéro 23 1,066 46

Non-judgmental 19 189 10

Total Online 42 1,255 30

Live 6 165 28

Total Events 48 1,420 30

Promotional Activities

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Platform Members/Referrals Cost $

Email - Members 133

Email - Prospects 1,888

Email - Subtotal 2,021 470

Facebook Followers 561

LinkedIn Followers 78

Fr Morning (Frenchly) 4 1,188

Sorteer 300

Website* 52 601

Total 2,716 2,559

*Website may include referrals from Frenchly & Sorteer.

Financial Overview

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59,684 58,770 64,200 63,000

84,649

60,640

27,387 37,126

44,271 48,783 48,150 51,726 50,396

14,437

24,527 15,413 13,867 14,180 14,914 16,387

10,453

(1,969) (914) 1,550 670

18,009

(6,144)2,498

2014 2015 2016 2017 2018 2019 2020

PAC Financial Overview

Total Revenue Variable Expense Fixed Expense Net Gain (Loss)

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Revenue

2014 2015 2016 2017 2018 2019 2020Membership 16,577 22,342 21,384 22,599 26,748 22,855 16,181 Lunches 17,595 17,720 29,243 11,513 8,413 7,377 1,237 Cocktails 280 1,588 11,112 11,230 13,671 0 Dinners 4,290 14,085 14,375 11,893 6,154 Events 6,573 5,570 5,360 4,295 19,038 1,835 3,726 Other 18,939 12,858 2,335 135 4,845 2,466 90 Total Revenue 59,684 58,770 64,200 63,739 84,649 60,097 27,388

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Variable Expenses

2014 2015 2016 2017 2018 2019 2020Lunches 23,927 35,021 29,956 12,191 7,086 11,511 2,408 Cocktails 420 2,604 10,961 10,320 14,632 Dinners 4,505 16,182 13,860 11,114 6,648 Events 13,199 5,711 7,746 4,042 11,095 6,983 3,750 Other Variable 3,119 3,972 3,411 9,365 6,156 1,631 Total Var Expense 37,126 44,271 48,783 46,787 51,726 50,396 14,437

Fixed Expenses & Gain/Loss

17*We thank Cathleen Mangan for filing our taxes.

2014 2015 2016 2017 2018 2019 2020Accounting* 1,477 2,040 1,371 1,251 0 12 0 Advertising & Mkt 3,504 4,239 4,870 5,300 6,100 2,350 Administration 13,927 3,880 4,200 4,200 4,200 4,200 4,200 Memberships 425 450 375 375 275 300 Phone 1,162 1,148 699 730 440 953 994 Scholarship 1,000 1,000 500 500 Website & IT 795 633 1,881 395 719 601 Other Fixed 7,961 3,621 2,275 2,541 3,204 3,628 1,508 Total Fixed Exp 24,527 15,413 13,867 16,848 14,914 16,387 10,453

Total Expenses 61,653 59,684 62,650 63,635 66,640 66,783 24,890 Net Gain (Loss) (1,969) (914) 1,550 104 18,009 (6,686) 2,498

Year End Account Balance

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68,40065,469

43,62642,30538,86640,049

20,50417,27017,99119,49419,655

38,68932,208

35,173

0

17,500

35,000

52,500

70,000

87,500

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Account Balance Year End $

2021 Goals

• Return membership to 2020 levels• Resume in-person events (when permitted)• Relaunch committees to increase engagement and

build leadership for the future• Develop more outreach partnerships and

sponsorships• Continue to build financial “cushion” to approx. $50k

19

2020-21 Executive Team

Board of Directors Committee Chairs• John F. Bennett• Francis Dubois Speakers• Ludovic Dubrana*• Hilary J. James• Mathieu Legendre* Outreach• Quentin Marchal* Junior• Open seat

*Junior members

20

Appreciation Awards

Longest-Tenured Members in Good Standing:• Jack Gumpert Wasserman since 1978• Robert E Morris, Jr since 1979• Patrick Y Trautman since 1986• Pascal F Wirz since 1986Board Member:• Jonathan Wells from 2016 to 2019Tax Accountant:• Cathleen Mangan FY 2018, 2019 & 2020On-line Event Attendance 2020:• Myriam Villalobos 22 Events• Sven Dietrich & Patricia Duffy 14 Events

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Merci beaucoup!Together, we shall make the PAC

the place to be and be seenin New York’s French-American community!

A copy of this report will be e-mailed to all members.

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