state of the cpdm industry - mcadcafe" your business objectives and drivers are clear to you #...
TRANSCRIPT
Copyright © 2001 by CIMdata, Inc. - 2
Topics
! Define your vision and move" Industry investments explode" Suppliers scramble for position
Copyright © 2001 by CIMdata, Inc. - 3
Vision NecessityIt is imperative to have a clear vision for your program
" Where are you headed – as a company,and for product definition?
" Establishment of a vision is critical# To guide decisions# To provide measures of success
" Many companies lack this basicrequirement
" Your vision is a dynamic view of thefuture – continuous evolution
Copyright © 2001 by CIMdata, Inc. - 4
Vision AlignmentBusiness objectives must drive your vision and programs
" Your business objectives and drivers areclear to you# Globalization, supply chain collaboration, …# Executive directions align with these drivers
" Your vision must align with your businessobjectives# Not with technologies or “in-vogue” programs# Warning: “e”-business isn’t your objective,
it is a vehicle to help achieve your objective
Copyright © 2001 by CIMdata, Inc. - 5
Vision Scope & FocusYour vision must be broad in scope, but achievable
" Your vision must be broad in scope# Must provide long-term strategic direction# Otherwise you will have another legacy program# Solve a business problem, or just a symptom
(i.e., cure the disease, not just the fever)
" Scope of the full product definition lifecycle# Complete product lifecycle, extended enterprise,
all product components, digital manufacturing
" Goal must be a stretch, but achievable
Copyright © 2001 by CIMdata, Inc. - 6
cPDm and Your VisioncPDm is the business approach for defining your vision
" cPDm focuses on management of the fullproduct definition lifecycle# Broad-scope view of product definition
" cPDm is a business-focusedprogrammatic approach# Incorporates multiple technologies, and is NOT
one of them# Incorporates multiple methodologies and best
practices# A total program, not just a vendor offering
Copyright © 2001 by CIMdata, Inc. - 7
Supplier CapabilitiesSuppliers are providing significantly improved offerings
" Enhanced technologies AND services" Your expanded view of product definition
# Drives technology suppliers to deliver more– Developing broader technologies/methods/etc.– Acquisitions/mergers to expand their offerings– Bringing technologies and methods together to be more
effective
# Drives services suppliers to provide more support– Best practices, implementation approaches, etc.– Drive implementations
Copyright © 2001 by CIMdata, Inc. - 8
Supplier LimitationsThere is no “one size fits all” solution
" Hype about approaches is confusing" You can buy “off the shelf” technologies,
but not solutions" “Best practices” solutions provide a start,
but need your molding# What position do you play in your industry# Build on your competitive strengths
" Role of consultants and integrators# knitting together solutions
Copyright © 2001 by CIMdata, Inc. - 9
Program LimitationsMultiple problems can keep you from being successful
" Competing internal programs" Lack of executive support/commitment
# Aligned with major business objectives# Ongoing support is needed, not just at the start
" Poorly focused vision and program# Too narrow – another legacy# Too broad – never achieve objectives
Copyright © 2001 by CIMdata, Inc. - 10
Priority ActionsGet your vision established, and program launched NOW!!
" Support continues to improve dramatically# Suppliers of services and technologies
" Investments reflect these improvements# Don’t expect all investments to be successful# Leverage lessons from all investments# Utilize your partners to cooperatively invest in
driving your approach# In either “down” or “up” economies,
these investments are a competitive necessity
Copyright © 2001 by CIMdata, Inc. - 11
Topics
" Define your vision and move! Industry investments explode" Suppliers scramble for position
Copyright © 2001 by CIMdata, Inc. - 12
-
2,000
4,000
6,000
8,000
10,000
12,000
14,000
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
$ M
illion
Services
Software
cPDm Market InvestmentTotal investments – software + services
Copyright © 2001 by CIMdata, Inc. - 13
cPDm Market InvestmentTotal investments by industry
-
100
200
300
400
500
600
700
800
900
Electro
nics/
Teleco
mTran
sport
ation
Aerosp
ace
Mecha
nical
Machin
eryOthe
r Disc
rete M
fg.Petr
oche
mical
Other P
roces
s
Utilities
All Othe
r Indu
stries
$ M
illion
19961997199819992000
Copyright © 2001 by CIMdata, Inc. - 14
cPDm Market InvestmentTotal investments by geography
-
200
400
600
800
1,000
1,200
1,400
North America Europe Asia Pacific Other
$ M
illion
19961997199819992000
Copyright © 2001 by CIMdata, Inc. - 15
Topics
" Define your vision and move" Industry investments explode! Suppliers scramble for position
Copyright © 2001 by CIMdata, Inc. - 16
2000 Market ShareMajor categories of cPDm suppliers
" Major implementations often utilizetechnologies/services from all categories
Comprehensive Technology Providers
48%
Visualization and Collaboration
7%
Specialty Applications
15%
Integrators and Resellers
30%
Copyright © 2001 by CIMdata, Inc. - 17
cPDm Supplier EvolutionSuppliers change to adapt to a changing market
" Consolidation increases# Ariba-Agile, UGS-EAI, SDRC-Sherpa, …
" Market casualties# Motiva, Optiwise, …
" Market positioning challenges# Many examples
Copyright © 2001 by CIMdata, Inc. - 18
cPDm Supplier SituationComprehensive cPDm technology suppliers
" Industry “mindshare” dominated by a fewvendors# SDRC, PTC, IBM/Enovia, SAP, UGS, MatrixOne,
Agile, Intergraph*
" Some suppliers show rapidly increasingpresence# Smart Solutions, Eigner+Partner,
NEC, Fujitsu, LASCOM, Cyco
" New major suppliers enter market# Oracle, …
Copyright © 2001 by CIMdata, Inc. - 19
2000 Market RevenuesComprehensive cPDm technology suppliers
$0
$50,000,000
$100,000,000
$150,000,000
$200,000,000
$250,000,000
SAP
PTC
SDRCIBM (E
novia
)
UGS (inclu
des E
AI)Matr
ixOne
Interg
raph
Ariba (
Agile)
NECEign
er + P
artne
r Su
pplie
r Rev
enue
ServicesSoftware
Copyright © 2001 by CIMdata, Inc. - 20
2000 Market PresenceComprehensive cPDm technology programs
Market presence = all end-user revenues driven by software; from developer,or VARs/S.I.s (no double-counting)
$0
$50,000,000
$100,000,000
$150,000,000
$200,000,000
$250,000,000
$300,000,000
$350,000,000
$400,000,000
SDRC
SAP
MatrixO
ne PTC
UGS (inclu
des E
AI)IBM (E
novia
)Int
ergrap
hArib
a (Agile
)Eig
ner +
Partn
erSmart
Solutio
ns
Partner RevenueCore Revenue
Copyright © 2001 by CIMdata, Inc. - 21
2000 Market PresenceComprehensive cPDm technology suppliers
Market presence = all end-user revenues driven by software; from developer,or VARs/S.I.s (no double-counting)
$0
$50,000,000
$100,000,000
$150,000,000
$200,000,000
$250,000,000
$300,000,000
$350,000,000
$400,000,000
SDRC
SAP
MatrixO
ne PTC
Dassa
ult
UGS
Interg
raph
Ariba (
Agile)
Fujits
uEig
ner +
Partn
er
Partner RevenueCore Revenue
Copyright © 2001 by CIMdata, Inc. - 22
cPDm Supplier SituationSystems integrators drive investments
" Major systems integrators become highlyvisible# Substantial growth in 2000# Accenture, IBM-IGS*, PwC, EDS, CSC,
Cap Gemini E&Y, Atos Origin, Siemens-SBS, …
" Regional/focused systems integrators# gedas, EADS Matra Datavision, Technia, …
Copyright © 2001 by CIMdata, Inc. - 23
2000 Market RevenuesSystems integrators
$0
$20,000,000
$40,000,000
$60,000,000
$80,000,000
$100,000,000
$120,000,000
$140,000,000
Accen
ture
IBM-IGS
EDS
Pricew
aterho
useC
oope
rs
Siemen
s Bus
iness
Serv
ices
KPMG Pea
t Marw
ick CSC
Hewlet
t-Pac
kard
Consu
lting
Fujitsu
SES
CAP Gem
ini E
rnst &
You
ngAtos
Orig
in
Copyright © 2001 by CIMdata, Inc. - 24
cPDm Supplier SituationCollaboration/visualization suppliers are key
" Collaboration and visualization impactcontinues to grow# Leverages major implementations# Delivers visible benefits … quickly# A “hot” topic – major investment expected
" Suppliers have wide range of offerings# EAI (UGS), CoCreate, Centric, …# Cimmetry, Spicer, …
Copyright © 2001 by CIMdata, Inc. - 25
2000 Market RevenuesVisualization/collaboration suppliers
0
5
10
15
20
25
30
35
40
45
50
UGS EAI
Centric
Soft
wareCim
metry S
ystem
s
CoCrea
teAlve
ntive
(VDS)
Spicer
PTC/D
ivision
Inform
ative
Graphic
s
Actify
iEngine
er.co
m$
Milli
on
ServiceSoftware
Copyright © 2001 by CIMdata, Inc. - 26
2000 Market SuppliersSome of the other major suppliers
" Some other suppliers target specificmarket segments, and are quitesuccessful
" Market examples:# CSM, SRM, content management, configuration
management, …
" Supplier examples:# i2, Documentum, FileNet, PartMiner,
Paradine, …
Copyright © 2001 by CIMdata, Inc. - 27
SummaryWhat does this all mean to you …
" You need a solid vision to guide yourprogram decisions
" cPDm offers a business approach fordefining your vision
" cPDm investments are rapidly increasing" Suppliers are scrambling for position" cPDm is a competitive necessity now …
… you can’t afford to delay