STATEMENT OF THE PROBLEM

This study aimed to determine the understanding of consumers about the implication of “tingi

culture” in sari-sari stores. It sought to answer the following questions:

1. What is the demographic profile of the consumer respondents as regards to:

a. age,

b. gender

c. Daily allowance

2. The level of awareness of consumers to the “Tingi Culture”.

3. Does “Tingi Culture” help the consumers in budgeting?

4. Does “Tingi Culture” fulfill the satisfaction of the consumers?

5. Does the implication of “Tingi Culture” to sari-sari stores affect the buying

decision of consumers?

6. Is there a significant difference on the understanding of the respondents on

the implication of tingi culture to sari-sari store that affects the buying

decision of consumer when they are categorized according to profile.

Hypothesis : There is no significant difference on the understanding of the

respondents on the implication of tingi culture to sari-sari store that affect the

buying decision of consumer when they are categorized according to profile.