ANALYSIS OF FACEBOOK

Greg Colucci

Raina Connor

Jared Sabol

Research Planning/Exploration

About FacebookFounded in February 2004Develop technology that helps their users

communicate more efficiently with friends and family

Issues Does the major of a college student influence

the amount of time he/she spends on Facebook?

Does Facebook have an effect on amount of time spent studying?

Research Planning/Exploration

Past ResearchOne study found that students who use

Facebook while studying get grades that are 20 percent lower than those who do not.

The meaning of the word “friend” is changing

Another study found that the average student spends 3 hours per day either on their account, or someone else’s account.

Research Planning/Exploration

Research QuestionsWhat is the average time spent on Facebook

by a college student per day?Do female students spend more time on

Facebook than male students?Does the major of a college student influence

the amount of time spend on Facebook?Is there a relationship between time spent on

Facebook and time spent studying?Why do students use Facebook?

Hypothesis

Regardless of major or course load, college students spend similar amounts of time on Facebook or other social networks.

Data Collection and Preparation

Steps used:Target audienceSampling planSummary of respondentsMethod of survey administration

Target Audience

College students Various majors Various Universities Reason: to see how different majors and

how much time they spend on Facebook affects their GPA

Sampling Plan Devise the proper questions to ask our

target audience that would answer our hypothesis questions

Step 1, Came up with a lot of questions initially

Step 2, filter through the questions and get rid of the questions that would not help

Step 3, make a survey with the questions we thought were most beneficial to the hypothesis questions

Sampling Plan (cont)

Step 4, distribute the survey to our target audience

Step 5, wait for the responses Step 6, analyze and summarize the

responses

Summary of Respondents 79 surveys were completed 93.7% of the surveys we sent out were

filled out completely; high success rate Some numbers to highlight:

There were about 12 different kinds of majors that completed the survey

51.9% of the subjects are currently taking 13 – 16 credits this semester

Summary of Respondents (cont)

Numbers (cont)41.8% study 1 – 2 hours per day36.7% spend 1 – 2 hours per day on

Facebook56.4% strongly agree that they use

Facebook to check their news feedIn the written response, which was “list your

top 3 reasons for using Facebook”, a common answer was “creepin”

Method of Survey Administration Used surveymonkey.com to create the

questions electronically Used Facebook to distribute the survey

to the target audience Surveymonkey.com helped us collect all

the data We put our findings in an excel

spreadsheet to conduct the hypothesis tests

How Much Time Do You Spend Studying per Day?

Business Education Humanities Science0

2

4

6

8

10

12

14

How Much Time Do You Spend Studying per Day?

1-2 hours

2-3 hours

3-4 hours

4 or more hours

Less than 1 hour

Major

To

tal

for

Am

ou

nt

of

Ho

urs

Sp

ren

t S

tud

yin

g p

er D

ay

How Many Credits Are You Taking This Semester?

Business Education Humanities Science0

2

4

6

8

10

12

14

16

18

How Many Credits Are You Taking This Semester?

13-16

17 or more

Less than 9

Nine - Twelve (9-12)

Majors

Nu

mb

er o

f C

red

its

How Much Time Do You Spend on Facebook per Day?

Business

Education

Humanities

Science

0 2 4 6 8 10 12 14 16

Amount of Time Spent on Facebook per Day

Less than 1 hour

3 or more hours

2-3 hours

1-2 hours

Total Number Spent on per Day

Maj

ors

Do You Use Your Facebook to Check News Feed?

Business Education Humanities Science0

5

10

15

20

25

You Use Facebook to Check Your News Feed

Somewhat Agree

Somewhat Disagree

Strongly Agree

Strongly Disagree

Majors

Ho

w M

uch

Th

ey A

gre

e

Do You Use Facebook to Chat?

Female

Male

(blank)

0 5 10 15 20 25 30

Males vs Females and Their Feeling of Using FaceBook to Chat

Strongly Disagree

Strongly Agree

Somewhat Disagree

Somewhat Agree

Total of Feeling Using Facebook to Chat

Gen

der

One-Sample Mean Test

One-Sample Proportion Test

Two-Sample Mean Test

Two-Sample Proportion Test

Two-Sample Proportion Test

Regression Test

Regression Test

Regression Test

Reporting

Findings:Most college students spend over two hours

per day on Facebook.Female students do spend more time on

Facebook than male students.On average Business Students do not

spend more time on Facebook.

Reporting

Findings:Business students spend more time on

Facebook than Science students.Business students do NOT spend more time

studying than Science students.There is no relationship between amount of

time spent studying per day and amount of time spent on Facebook per day.

Reporting

Hypothesis:Regardless of major or course load, college

students spend similar amounts of time on Facebook or other social networks.

Proved our Hypothesis wrong through research, one-sample hypothesis testing, two-sample hypothesis testing, and regression testing.

Reporting

According to our findings, Facebook does not significantly affect our studying habits. Business Majors use Facebook more times

per day than Science Majors.Business Students do not study as much

per day as Science Majors. What is interfering with Business

Students’ Study Hours?

Recommendations & Suggestions Use open ended format instead of scale

responses or multiple choice. Reach out to more individuals all over

the world.Different Countries

Continue the Research and answer the question:What has a significant negative affect on our

study habit?

The End