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Century 21 Advantage Market Analysis Market Analysis

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Page 1: Stats Presentation

Century 21 AdvantageMarket AnalysisMarket Analysis

Page 2: Stats Presentation

Days On Market for Listings Sold 2007

Red Deer Blackfalds Sylvan Lake Lacombe

January 26 34 71 30

February 31 46 53 22

March 30 33 52 41

April 35 32 92 42

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

2

April 35 32 92 42

May 41 39 65 36

June 46 52 71 49

July 57 74 76 54

August 61 58 70 70

September 64 76 76 110

October 66 65 88 124

November 69 78 132 85

December 71 48 84 75

Page 3: Stats Presentation

Days On Market for Listings Sold 2007

80

100

120

140

Red Deer

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

3

0

20

40

60Red Deer

Blackfalds

Sylvan Lake

Lacombe

Page 4: Stats Presentation

Days On Market for Listings Sold 2008

Red Deer Blackfalds Sylvan Lake Lacombe

January 63 72 99 66

February 63 51 89 67

March 60 74 92 57

April 61 80 85 76

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

4

May 61 85 80 82

June 64 73 84 80

July 61 61 80 62

August 56 69 75 89

September 58 50 69 85

October 46 48 59 54

November 46 102 61 73

December 55 23 ** 95 32

Page 5: Stats Presentation

Days On Market on Listings Sold 2008

60

80

100

120

Red Deer

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

5

0

20

40

60 Red Deer

Blackfalds

Sylvan Lake

Lacombe

Page 6: Stats Presentation

Average Price & Sales Breakdown 2007

2007100& Under

100-160

160-200

200-250

250-300

300-325

325-350

350-375

375-400

400-500 500+ Total Avg. Pr.

JAN 3 18 27 31 56 13 18 9 12 15 6 208 $279,688

FEB 6 2 12 14 37 16 6 11 12 17 7 140 $295,174

MAR 9 20 25 28 52 32 17 7 13 23 11 237 $229,546

APR 2 8 20 43 42 32 23 17 15 23 17 242 $313,846

MAY 2 8 10 28 46 32 21 18 14 46 11 236 $324,363

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

6

MAY 2 8 10 28 46 32 21 18 14 46 11 236 $324,363

JUN 2 9 8 33 42 56 21 16 14 27 16 244 $325,320

JUL 2 1 13 29 39 32 19 10 7 20 8 180 $314,010

AUG 4 1 14 24 53 31 17 13 14 21 8 200 $312,139

SEP 3 3 11 24 36 23 12 8 8 17 13 158 $319,563

OCT 1 4 7 23 41 23 13 9 14 14 3 152 $308,014

NOV 2 6 6 15 36 14 11 5 6 15 5 121 $305,939

DEC 3 0 9 18 25 14 6 6 5 5 2 93 $287,539

TOTAL 39 80 162 310 505 318 184 129 134 243 107 2211 $301,262

Information based on Red Deer Real Estate Board MLS Stats 2007 only.

Page 7: Stats Presentation

Average Price & Sales Breakdown 2007

300

400

500

600

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

7

0

100

200

300

TOTAL

Page 8: Stats Presentation

Average Price & Sales Breakdown 2008

2008100& Under

100-150

150-200

200-250

250-300

300-350

350-400

400-450

450-500

500-550

550-600

600-700 700 + Total Avg. Pr.

TOTAL 38 23 112 264 541 428 251 143 74 30 19 19 8 1950 $301,363

JAN 2 1 10 17 24 22 13 8 5 2 2 0 0 106 $321,689

FEB 3 2 7 25 46 38 14 18 9 4 1 2 2 171 $322,601

MAR 0 1 9 21 41 43 28 14 3 4 0 2 2 168 $322,601

APR 4 2 15 24 65 56 28 11 12 0 2 1 0 220 $303,439

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

8

APR 4 2 15 24 65 56 28 11 12 0 2 1 0 220 $303,439

MAY 2 3 9 22 63 44 35 18 9 3 4 2 0 214 $318,583

JUN 4 4 14 23 46 57 29 11 6 5 1 4 0 204 $307,930

JUL 5 3 10 30 54 45 32 19 3 3 1 3 0 208 $303,826

AUG 5 1 11 27 65 40 23 18 4 4 3 2 1 204 $306,775

SEP 3 2 10 29 54 35 20 12 12 4 1 1 1 184 $308,841

OCT 6 2 4 27 40 20 15 5 3 1 1 2 2 128 $297,451

NOV 3 1 7 11 24 18 9 6 4 0 2 0 0 85 $293,811

DEC 1 1 6 8 19 10 5 3 4 0 1 0 0 58 $292,406

Page 9: Stats Presentation

Average Price & Sales Breakdown 2008

300

400

500

600TOTAL

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

9

0

100

200

300

TOTAL

Page 10: Stats Presentation

Average Price & Sales Breakdown 2007-2008

300

400

500

600

2007

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

10

0

100

200

300

2008

Page 11: Stats Presentation

Red Deer Blackfalds Sylvan Lake Lacombe

January 296,777 260,673 388,441 257,169

February 298,617 262,372 354,175 319,204

March 297,807 297,320 371,825 322,768

April 316,600 268,967 347,899 296,784

Average Selling Price 2007

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

11

May 333,431 273,132 465,495 278,006

June 312,789 277,919 402,716 289,929

July 309,127 323,023 357,363 254,419

August 309,117 256,907 328,387 301,800

September 303,646 286,215 332,226 246,759

October 307,424 272,241 357,696 217,815

November 304,851 298,180 299,372 271,350

December 303,201 272,583 336,658 231,785

Page 12: Stats Presentation

Average Listings Sold 2007

250,000300,000350,000400,000450,000500,000

Red Deer

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

12

050,000

100,000150,000200,000

Red Deer

Blackfalds

Sylvan Lake

Lacombe

Page 13: Stats Presentation

Average Selling Price 2008

Red Deer Blackfalds Sylvan Lake Lacombe

January 312,564 269,028 348,033 327,689

February 328,814 275,952 411,445 255,867

March 315,284 302,707 463,692 347,081

April 306,100 282,619 345,584 292,437

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

13

May 311,841 253,780 343,016 238,510

June 303,409 272,777 334,781 310,505

July 298,716 249,850 329,651 295,981

August 300,525 261,500 327,257 295,600

September 315,021 250,816 336,050 267,625

October 297,451 271,010 408,728 326,687

November 293,811 271,000 271,223 342,628

December 292,406 379,000 297,888 287,642

Page 14: Stats Presentation

Average Listings Sold 2008

250,000

300,000

350,000

400,000

450,000

500,000

Red Deer

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

14

0

50,000

100,000

150,000

200,000Red Deer

Blackfalds

Sylvan Lake

Lacombe

Page 15: Stats Presentation

Median Sales 2007

Red Deer Blackfalds Sylvan Lake LacombeJanuary 286,000 278,500 335,000 225,000

February 295,000 293,000 300,900 285,000

March 287,500 299,900 353,500 344,000

April 312,000 257,000 310,000 277,740

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

15

May 314,000 290,000 364,500 276,500

June 303,500 284,900 322,500 301,000

July 301,177 308,000 320,000 274,000

August 296,900 273,500 315,000 279,900

September 299,000 286,215 325,000 278,500

October 298,000 280,000 310,000 217,000

November 297,000 292,000 289,000 284,250

December 300,000 267,500 322,900 270,000

Page 16: Stats Presentation

Median Sales 2007

200,000

250,000

300,000

350,000

400,000

Red Deer

Blackfalds

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

16

0

50,000

100,000

150,000Blackfalds

Sylvan Lake

Lacombe

Page 17: Stats Presentation

Median Sales 2008

Red Deer Blackfalds Sylvan Lake Lacombe

January 300,000 280,000 325,000 330,000

February 310,000 267,500 303,000 275,000

March 299,000 305,000 366,000 315,000

April 293,000 282,000 312,000 314,000

May

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

17

May 310,000 263,000 310,000 250,000

June 298,000 265,000 308,000 319,000

July 284,000 247,000 307,800 269,000

August 288,000 256,500 295,000 285,000

September 293,000 275,000 349,000 256,000

October 278,000 390,250 308,000 300,000

November 280,000 265,000 308,000 313,900

December 287,000 379,000 330,000 411,500

Page 18: Stats Presentation

Median Sales 2008

200,000

250,000

300,000

350,000

400,000

450,000

Red Deer

Blackfalds

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

18

0

50,000

100,000

150,000

200,000

Sylvan Lake

Lacombe

Page 19: Stats Presentation

Year to Date 2007

Total # Listings Total # Sales Average Sale Price DOM

JANUARY 210 197 296,777 26

FEBRUARY 214 184 298,617 31

MARCH 311 269 297,807 30

APRIL 316 242 316,600 35

MAY 391 246 333,431 41

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

19

MAY 391 246 333,431 41

JUNE 338 243 312,789 46

JULY 352 180 309,127 57

AUGUST 331 200 309,119 61

SEPTEMBER 316 158 303,646 64

OCTOBER 344 152 307,424 66

NOVEMBER 244 121 304,851 69

DECEMBER 127 94 303,201 71

Page 20: Stats Presentation

Year to Date 2008

Total # Listings Total # Sales Average Sale Price DOM

JANUARY 305 106 301,363 63

FEBRUARY 310 171 328,814 63

MARCH 394 168 315,284 60

APRIL 410 220 305,793 61

MAY 388 214 311,841 61

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

20

MAY 388 214 311,841 61

JUNE 357 204 303,409 64

JULY 350 208 298,716 61

AUGUST 274 204 300,405 56

SEPTEMBER 272 184 318,268 58

OCTOBER 314 128 284,512 46

NOVEMBER 361 88 293,811 46

DECEMBER 103 58 292,406 55

Page 21: Stats Presentation

Year to Date 2007 Listings & Sales

200

250

300

350

400

450

Total # Listings

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

21

0

50

100

150

200 Total # Listings

Total # Sales

Page 22: Stats Presentation

Year to Date 2008 Listings & Sales

200

250

300

350

400

450

Total # Listings

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

22

0

50

100

150

200

Total # Sales

Page 23: Stats Presentation

Single Family Listings Sold 2008

January 69

February 115

March 112

April 147

May 154100

120

140

160

180

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

23

June 144

July 139

August 137

September 124

October 78

November 57

December 36

Total 1312

0

20

40

60

80

100

Page 24: Stats Presentation

Average Selling Price Single Family 2008

January $342,746

February $368,172

March $361,465

April $339,156

May $353,247 $350,000

$360,000

$370,000

$380,000

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

24

June $344,357

July $344,678

August $346,403

September $349,547

October $349,592

November $333,338

December $337,700Average 2008 $347,533

$310,000

$320,000

$330,000

$340,000

Page 25: Stats Presentation

Market Share, Year to Date Jan.-Dec. 2008

Listings 2008 Listings Sold 2008 Buyer Ends 2008 Total Sales 2008

Century 21 739 Century 21 431 Century 21 349 Century 21 780

Coldwell 296 Coldwell 136 Coldwell 159 Coldwell 295

Help-U-Sell 92 Help-U-Sell 54 Help-u-Sell 64 Help-u-Sell 118

Maxwell 38 Maxwell 18 Maxwell 76 Maxwell 94

Prudential 72 Prudential 32 Prudential 50 Prudential 82

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

25

Royal Carpet 71 Royal Carpet 36 Royal Carpet 16 Royal Carpet 52

Re/Max 702 Re/Max 410 Remax 327 Remax 737Royal LePageNet. 804

Royal LePageNet. 425 Royal Lepage Net. 509 Royal Lepage Net. 934

Royal LePagePat. 220

Royal LePagePat. 113 Royal Lepage Pat. 126 Royal Lepage Pat. 239

Sutton 262 Sutton 129 Sutton 115 Sutton 244

True North 64 True North 37 True North 27 True North 64

Weins World 24 Weins World 15 Weins World 4 Weins World 19

Misc. 296 Misc. 114 Misc. 128 Misc. 242

Total 3680 Total 1950 Total 1950 Total 3900

Page 26: Stats Presentation

Buyer Ends 2008

Century 21

Royal Lepage Net.

26.10%

Royal Lepage Pat.

6.46%

Sutton5.90%

True North1.38% Weins World

0.21%Misc.8.41%

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

26

Century 2117.90%

Coldwell8.15%

Help-u-Sell3.28%

Maxwell2.05%

Prudential2.56%

Royal Carpet0.82%

Remax16.77%

Page 27: Stats Presentation

Listings 2008

Century 2120%

Royal LePage Net.22%

Royal LePage Pat.6%

Sutton7%

True North2% Weins World

1%

Misc.8%

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

27

Coldwell8%

Help-U-Sell2%Maxwell

1%Prudential

2%

Royal Carpet2%

Re/Max19%

22%

Page 28: Stats Presentation

Listings Sold 2008

Century 2122%

Royal LePage Net.22%

Royal LePage Pat.6%

Sutton6%

True North2% Weins World

1%

Misc.6%

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

28

Coldwell7%

Help-U-Sell3%Maxwell

1%Prudential1%

Royal Carpet2%

Re/Max21%

22%

Page 29: Stats Presentation

Expired Listings

Listings 2008 Expired Listings %exp

Century 21 739 Century 21 139 19%

Coldwell 296 Coldwell 82 28%

Help-U-Sell 92 Help-u-Sell 22 24%

Maxwell 38 Maxwell 36 95%

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

29

Maxwell 38 Maxwell 36 95%

Prudential 72 Prudential 20 28%

Royal Carpet 71 Royal Carpet 17 24%

Re/Max 702 Remax 167 24%

Royal LePage Net. 804 Royal Lepage Net. 176 22%

Royal LePage Pat. 220 Royal Lepage Pat. 63 29%

Sutton 262 Sutton 71 27%

True North 64 True North 19 30%

Page 30: Stats Presentation

Expired Listings in Red Deer

19%22% 24% 24% 24%

27% 28% 28% 29% 30%

39%

15%20%25%30%35%40%45%

Percentage of Listings that Expired

Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.

30

0%5%

10%15%