status report
TRANSCRIPT
![Page 1: Status Report](https://reader036.vdocuments.net/reader036/viewer/2022062820/58a82dba1a28abbe408b5c89/html5/thumbnails/1.jpg)
MAGGIE ZAMBETTIMEREDITH TAYLOR
LAQUITTA BELLBRITNEY SAILSCLEVE JOYNER
Crosstown Brewery:Changing the Game
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Highlights• Research Question• Data Collection Process• Results and Analysis• Final Thoughts
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Research Question
What amenities contribute to the decision of the consumer on which taproom to choose?
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How We Collected Our Data
1. Survey Monkey2. Observational Data
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Target GroupsGirls Pint OutLeadership MemphisChoose901UTHSCJoe’s Liquor Beer ClubMore groups detailed in paper
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Data Analysis
We had a total of 340 Survey Monkey participants answer the survey. The following
slides will discuss the survey results.
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Demographics
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Zip Codes
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Outdoor Preferences
Very Unimportant Unimportant Slightly Unimportant Slightly Important Important Very Important0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
Outdoor PreferencesPatio/Porch Table Seating (n=302) Covered Area (n=302) Fans, Heaters, and Misters (n=302) Patio/Porch Lounge Seating (n=302)Green Space (n=303) Outdoor Games (n=303) Outdoor TV/Projector (n=300) Visual Art (n=300)
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Indoor Preferences
Very Unimportant Unimportant Slightly Unimportant Slightly Important Important Very Important0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
45.00%
Indoor PreferencesCommunity Tables (n=301) Standing Tables (n=300) Lounge Seatings (n=298) Quantity/Quality of Restroom Access (n=300) Event Space (n=300)
Production Display (n=301) TVs/Projectors (n=300) Size of Bar (n=301)
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Forced Choice Outdoor Amenities
Cover
ed Are
a (n=
54)
Green
Space
(n=19
)
Outdoo
r Gam
es (n
=12)
Patio
/Porch
Loun
ge Sea
ting (
n=66
)
Patio
/Porch
Table
Seatin
g (n=
121)
Outdoo
r TV/Pr
ojecto
r (n=
8)
Visua
l Arts
(n=1)
Fans
, Hea
ters,
and M
ister
s (n=
18)
Indoo
r Amen
ities (
n=4)
0%10%20%30%40%
18%
6% 4%
22%
40%
3% 0%6%
1%
Forced Choice Outdoor Amenities
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Forced Choice Indoor Amenities
Communit
y Tab
les (n
=52)
Stan
ding Tab
les (n
=12)
Loun
ge Sea
ting (
n=57)
Quant
ity/Q
ualit
y of R
estro
om A
cces
s (n=
73)
Event S
pace
(n=12)
Prod
uction
on D
isplay
(n=16
)
TVs/P
rojec
tors (
n=23)
Size o
f Bar
(n=45)
Outdo
or A
meniti
es (n
=12)
0%
10%
20%
30%
17%
4%
19%24%
4% 5% 8%15%
4%
Forced Choice Indoor Amenities
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Outdoor Space (n=301)
8%
75%
17%
Green Space Patio Fans, Heaters, and Misters
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Table Seating (n=303)
45%
15%
40%
Community Tables Standing Tables Lounge Seating
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Entertainment (n=304)
40%
39%
21%
TV/Projector Outdoor Games Event Space
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Added Consumer Bonus (n=304)
29%
7%64%
Quality/Quantity of Restroom Access Size of Bar TopSeating Availability
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Top Five Free Responses
• Music• Games• Information About Beer• Food• Pet Friendly
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Overall Trends• Major Outdoor Design• Major Indoor Design• Tables• Outdoor Amenities• Entertainment
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Final Thoughts &
Questions