S T A Y H O M E O RG O A B R O A D ?

PREPARED FOR

2

A N I N T E R N A T I O N A L B U S I N E S S E N V I R O N M E N T ( L 3 0 1 )

P R E S E N T A T I O N

THE TEAM

3

Shatabdi BiswasRH-12

Sharmili Rowshon KabirRH-30

Arifur Reza ChowdhuryZR-23

Muhtasim Sarowat RayedZR-61

OUTLI NE

4

INTRODUCTION

Right now, everything’s going right for Coe’s.

But what about the future?

I NTRODUCTI ON

1000 StoresInitial Investment

$632

Current Annual Revenue

$2 Billion

In USA and Canada

Loyal Employees, Satisfied Customers

Coe’s is an US-based lease-to-own chain

that provides rentals on furnitures and

home appliances.

6

I NTRODUCTI ONS T A Y H O M E O R G O A B R O A D ?

Failed expansion in Puerto Rico

Potential market in Mexico

Coe wants to expand : home or abroad ?

Resistance from CFO

7

P R O B L E M D E F I N I T I O N

SYMPTOMS

9

CORE PROBLEM

1 0

SPECI F I C PROBLEMS

1

2

3

4

51 1

CORE I SSUE

1 2

UNDERLYI NG I SSUES

1 3

E V A L U A T I N G T H E A L T E R N A T I V E S

THE ALTERNATI VES

1 32 4

1 5

PROJECT EVALUATI ON SHEETB A S E D O N 8 R E L E V A N T C R I T E R I A

1 6

PROJECT EVALUATI ON SHEETT H E S C O R E S

1 7

OUR DECI S I ON

1 8

TAKEAWAYS

TAKEAWAYS

20

THANK YOU!