GET (C)LOUDStay Relevant!

November 2017 – Mark Appel – Global Marketing Director – @preciesmark

© 2016 EXACT2 - MARKETING TRANSFORMATION TOUR

© 2016 EXACT

280.0003 - GET (C)LOUD - RELEVANCE

50.000

© 2016 EXACT

€ 60mln4

€ 10mln

- GET (C)LOUD - RELEVANCE

© 2016 EXACT

3.0005

1.000

- GET (C)LOUD - RELEVANCE

© 2016 EXACT6

€ 31,00

- GET (C)LOUD - RELEVANCE

© 2016 EXACT7

‘Create brand & product preference within our target audiences by understanding our buying

personas, offer value by being extremely relevant in every stage of their lifecycle to engage in

order to generate a direct sale or high qualified leads for the sales organisation.’

- GET (C)LOUD - RELEVANCE

© 2016 EXACT

© 2016 EXACT

© 2016 EXACT10 - MARKETING TRANSFORMATION TOUR

© 2016 EXACT - GET (C)LOUD - RELEVANCE

© 2016 EXACT

Media Channels

Acco

untin

g

Target Audiences

Product AwarenessProduct preference

LeadgenActivation

Sales

12

Brand Awarenessbrand recognition & reputation

Awareness Consideration Decision

Mentality

BusinessBenefits

Customer SuccessActivation& Endorsement

Customer Success

Customer buying journeyDemand GenerationAcquisition

SQL CUSSAL

Corporate Comunications & Marketing

Retention

MQisuspects

Landing Pages

MQLprospects

SAL Leadtype

Value content

Free content

Blog

Acco

unta

ncy

Who

lesa

le D

istrib

ution

Man

ufac

turin

g

Prof

essio

nal S

ervi

ces

Part

ners

(VAR

/App

Cent

er)

Offline

Organic

Online

- GET (C)LOUD - RELEVANCE

© 2016 EXACT

Media Channels Target Audiences

Product AwarenessProduct preference

LeadgenActivation

Accounting

Accountancy

Professional Services

Wholesale Distribution

Manufacturing

Sales

13

Brand Awarenessbrand recognition & reputation

Publish Convert Engage & Sell

Mentality

BusinessBenefits

Eco-system

Customer SuccessOnboarding & Retention

Customer Success

Customer buying journeyDemand Generation

SAL leadtype

SQL CUSSAL

Corporate Comunications & Marketing

Retention

MQisuspects

Landing Pages

MQLprospects

SAL Leadtype

Value content

Free content

Blog

Offline

Organic

Online

- GET (C)LOUD - RELEVANCE

© 2016 EXACT

© 2016 EXACT15 - MARKETING TRANSFORMATION TOUR

© 2016 EXACT16

Explore Engage Transaction Register

‘Empower SMEs to be the driving force of the global economy.’

Run and grow your business

- GET (C)LOUD - RELEVANCE

© 2016 EXACT17 - GET (C)LOUD - RELEVANCE

© 2016 EXACT18 - GET (C)LOUD - RELEVANCE

© 2016 EXACT19 - GET (C)LOUD - RELEVANCE

© 2016 EXACT

Challenges of growthSME’s struggle with different

kind of challenges. Often these challenges cannot be

overcome. Research indicates that 55% of the

SME’s don’t survive the first five years of their

existence1.

MOST SIGNIFICANT BARRIERS TO GROWTH EUROPEAN SME’s

source European commission 2014

FINDING CUSTOMERS

ACCESS TO FINANCE

REGULATION

KNOWLEDGE / STAFF

COMPETITION

PRODUCTION COSTS

20%

17%

15%

16%

12%

13%

1RSA (2014)

- GET (C)LOUD - RELEVANCE

© 2016 EXACT

FINANCE CONNECT SHARE

- GET (C)LOUD - RELEVANCE

© 2016 EXACT22

Explore Engage Transaction Register

‘Empower SMEs to be the driving force of the global economy.’

Run and grow your business

- GET (C)LOUD - RELEVANCE

© 2016 EXACT

Quick & smart action mobile solution

- GET (C)LOUD - RELEVANCE

© 2016 EXACT

Predictive insights

- GET (C)LOUD - RELEVANCE

© 2016 EXACT25

Explore Engage Transaction Register

‘Empower SMEs to be the driving force of the global economy.’

Run and grow your business

- GET (C)LOUD - RELEVANCE

© 2016 EXACT26 - GET (C)LOUD - RELEVANCE

© 2016 EXACT

HI, EDDY

SEARCHING WITH RELEVANCY

© 2016 EXACT

VIA NOTIFICATION

MEETING WITH MEANING

© 2016 EXACT

Hi Eddy, coffee sounds good! Looking forward to see you on Tuesday!

COFFEE DATE PLANNED

GET SMARTER

© 2016 EXACT

REVIEW

- GET (C)LOUD - RELEVANCE

© 2016 EXACT31

Explore Engage Transaction Register

‘Empower SMEs to be the driving force of the global economy.’

Run and grow your business

- GET (C)LOUD - RELEVANCE

© 2016 EXACT32 - GET (C)LOUD - RELEVANCE

THANK YOU!