Public Interest RegistryStaying Relevant in the New Domain Name Space

Anand Vora

October 17, 2013

Recap From Last Year

Now…

210million

domain names have been

registered since 1985.

.asia

.biz

.info

.jobs

.name

.pro

.tel

.xxx

.in

.fr

.uk

.cn

.kr

.hk

.my

.vn

Today 210 millionDomain Names Registered Since 1985

1Billionactive users

Founded 2004

140 million

active users,

sending 340

million tweets

every day

Founded 2006

800 million users

each month, watching 4 billion hours of

video, and

72 hours of video are

uploaded every minute

Founded 2005

Do websites still matter?

Caravan Research

Question: Rank the following from most trustworthy

to least.

81% chose an

organization’s website as the

most trustworthy place.

60% of respondents chose

Twitter as the least.

Trust Most Trust Least

1000 + NEW TLDs

.Africa .Health

.Bank .Hotel

.Berlin .Irish

.Dental .Love

.Eco .London

.Earth .Money

.Food .Movie

.Film .Ngo

.Free .Poker

.Green .Radio

.Gay .Whatever

Current Registrar/Reseller Storefront

Storefront in 2014/2015

Photo by Jess3

Staying Relevant in the New Domain Name Space

The Old Way of Doing Business

Registry

Registrar

Reseller

Registrant

Vendor

Partners

Very little visibility beyond

Registrar level

The New Way of Doing Business

Registry

Registrar

Reseller

Registrant Vendor

Partners

What does this mean for the channel?

» You are in the driver’s seat in terms of affecting buying behavior.

» You become the “educator.”

» Higher Visibility

» Direct interaction with Registries

» OpportunitiesRegistry

Registrar

Reseller

Registrant Vendor

Partners

What is Public Interest Registry doing to remain competitive?

» Expansion (beyond .ORG, but within our mission)

» Rebranding

» Broadening of .ORG base internationally

• Beyond nonprofit, social enterprises is a natural segment for .ORG

» Building stronger relationships

• Closer relationships with channels beyond Registrars

• Programs targeted specifically towards resellers

What to expect from PIR in the next few months..

» Preferred partner program – Registry end

» Region-specific and reseller-specific marketing tool kit

» Collateral and branding material for events

» Marketing funds in partnership with parent Registrars

QUIZ!!

How many domain names has Public Interest Registry sold so far?

0

India & .ORG

Growth

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

50,000

INDIA

New Create

2011 2012 2013 (Up to

Source: PIR new create report

Brand – gTLD Unaided Awareness

46 44

33

23

18 16

13 12

7 6 6 5

-

10

20

30

40

50

60

70

80

.ORG .IN .NET .CO.IN .EDU .GOV .INFO .BIZ .CO .ASIA .US .UK

Total (n=519)

Source: PIR Internet Study

Thank you.