Staying Relevant in the new era of Cloud Services

Vikas AdityaDirector of Strategy and Partnerships

Intel® Hybrid Cloud

May 6th, 2011

More Devices

>15 BillionConnected Devices2

1. IDC “Server Workloads Forecast” 2009. 2.IDC “The Internet Reaches Late Adolescence” Dec 2009, extrapolation by Intel for 2015 2.ECG “Worldwide Device Estimates Year 2020 - Intel One Smart Network Work” forecast 3. Source: http://www.cisco.com/assets/cdc_content_elements/networking_solutions/service_provider/visual_networking_ip_traffic_chart.html extrapolated to 2015

By 2015…

More Users

>1 Billion More Netizen’s1

More Data

>1 Zetabyte Internet Traffic3

Internet and device expansion drives new requirements for IT solutions

1. TRAI-Jan 2011

India: Changing face of Internet Use

Sep-09 Dec-09 Mar-10 Jun-10 Sep-1002468

1012141618

7.21 7.82 8.77 9.47

10.31

7.42 7.42 7.41 7.25 7.6

Narrowband (< 256Kbps)2Broadband (>= 256Kbps)

Sep-09 Dec-09 Mar-10 Jun-10 Sep-100

50

100

150

200

250

300

127.04149.03

177.87

213.81

274.05

17.9M Internet Subscribers1

274M Wireless Subscribers1

Quarter endingQuarter ending

Su

bscri

ber

Base (

M)

Su

bscri

ber

Base (

M)

• Digital music sales @ CAGR of 24%. Rs. 3B in 2013• Online advertising @ CAGR of 32%. Rs 20B in 2013• Mobile gaming @ CAGR of 36%. Rs 12B in 2013• Mobile banking > Rs.340 M by 2015

India at an Inflection Point

2008 2013

Global IT spending on cloud

(IDC estimates, 2009)

“Cloud” to play a major role in growth

$17B

$44B

“#1 Technology Trend for 2010” Gartner

“Cloud computing + Services in India = $1B by 2012”Gartner, Zinnov Consulting

Cloud Computing is Here … But How to benefit from it?

What is Holding Back the Cloud Today?

Technology Maturation

Acceptance of Risk

SecurityLack of control for

sensitive data

Availability and QoS guarantees

Interoperability and lock in

Availability of Applications

Broadband speeds and costs

What does market want?

I have recurring

revenue but cost of

delivery is very high

My business is

transactional, margins are

declining

I don’t have differentiated products, margins are

very low

I want to utilize IT for improving productivity.I want to control costs. Pay as you go is good.

I am worried about security in the cloud.

ResellerBreak/Fix Provider

Managed Service Provider

SMB End Customer

Intel® Hybrid Cloud Vision

Customers get cloud like flexibility with peace of mind of on-premise data

SMB End Customers

Able to deliver software on a subscription basis with no costs and w/o software rewrite

Software Partners

Remain in control of their customers while increasing their revenue and margins

Channel Partners/MSPs

Intel® Hybrid Cloud Server

Intel® Hybrid Cloud Catalog

Services

8

Intel® Hybrid Cloud Platform

Multiple Xeon® based hardware options with Intel® VT, TXT, AMT technologies

Break Fix

Help Desk Cloud Backup

↘ Entire solution offered on a monthly subscription basis

↘ Usage based pricing enabled by Intel secure activation & usage monitoring

↘ Growing catalog of software applications from industry leaders

↘ Indirect Sales model

• Generate profitable recurring revenue streams• Sell multiple offerings from rich catalog• Enhance/Differentiate with your own services

Offer cloud advantage with confidence

Microsoft

Tally

AstaroFonalit

y

Vembu

GFI

Intuit

LPI …

Example Service Offerings

•Windows Server 2008 R2

•Tally ERP 0.9 Gold

•Firewall, Backup, Anti-Virus

ERP as a service

•Windows Small Business Server with Exchange/SharePoint

•Backup, Anti-Virus

Collaboration as a service

•Astaro Unified Threat Management

•Web, Email Security

•Intrusion detection

Security as a Service

•StorGrid Backup software

•Backup to your cloud or use public clouds like Amazon

Backup as a Service

+ many more

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What Users are Saying

“The solution is “fantastic & slick.” Love the remote access and monitoring with AMT. It is very clear how our clients will benefit from the Hybrid Cloud offering.”

Eric Johnson, co-founder Vital Networks MSP

“The solution is the reason we won our new customer, CA Tax Education Agency. Same day deployment, pay as you go, data in the office. No one else could do that.”

Chris Jackson, President, Rowy Networks MSP

We found this solution a great fit for our target customer base and that we can provision the entire solution remotely keeping our costs of IT delivery low”

Kamlesh Patil, Ockam India

Intel Confidential11

Tally Office Appliance on Intel® Hybrid Cloud

Harsha Vardhan

Head Strategic Alliances.

Tally Solutions

• Market leader in ERP solutions in India with 92% market segment share• Strong Base of 2M+ Users• Target market of 8M+ users with Tally ERP 0.9 Gold

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POWER OF SIMPLICITY

Tally customers are looking for

Complete Solution that is Simple

Managed remotely by solution provider

Secure and keeps my data protected

Tally Office Appliance

with

Intel® Hybrid Cloud

Summary

• Growth in Cloud computing is transforming business models while some concerns remain for partners and end users alike

• Intel delivering hybrid cloud platform to enable channel partners to offer profitable services and generating recurring revenue

• Join the Intel® Hybrid Cloud program to get early mover advantagewww.intel.com/go/hybridcloud

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Thank You

Legal DisclaimersSoftware and workloads used in performance tests may have been optimized for performance only on Intel microprocessors.  Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions.  Any change to any of those factors may cause the results to vary.  You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. 

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Intel ® AES-NI requires a computer system with an AES-NI enabled processor, as well as non-Intel software to execute the instructions in the correct sequence.  AES-NI is available on Intel® Core™ i5-600 Desktop Processor Series, Intel® Core™ i7-600 Mobile Processor Series, and Intel® Core™ i5-500 Mobile Processor Series.  For availability, consult your reseller or system manufacturer.  For more information, see http://software.intel.com/en-us/articles/intel-advanced-encryption-standard-instructions-aes-ni/ 

Intel processor numbers are not a measure of performance. Processor numbers differentiate features within each processor series, not across different processor sequences. See http://www.intel.com/products/processor_number for details. Intel products are not intended for use in medical, life saving, life sustaining, critical control or safety systems, or in nuclear facility applications. All dates and products specified are for planning purposes only and are subject to change without notice

Copyrirht © 2011 Intel Corporation. All rights reserved. Intel, the Intel logo, Xeon and Intel Core are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. All dates and products specified are for planning purposes only and are subject to change without notice

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