T O U R I S M I S A G R O W I N G S O U R C E O F E X P O R T R E V E N U E A N D A S I G N I F I C A N T E M P L O Y M E N T P R O V I D E R I N F I N L A N D T O U R I S M H A S

A M U L T I P L I E R E F F E C T O N O T H E R S E C T O R S . 1 E U R O I N T O U R I S M A D D S 5 6 C E N T S V A L U E T O T H E O T H E R S E C T O R S .

2 1 . 9 M I L L I O N O V E R N I G H T S T A Y S A T F I N N I S H A C C O M M O D A T I O N

8 . 3 M I L L I O N F O R E I G N

V I S I T O R S I N F I N L A N D I N

2 0 1 7

O V E R N I G H T S T A Y S ( 6 . 7

M I L L I O N ) O F F O R E I G N

V I S I T O R S I N 2 0 1 7 :

Foreign overnight stays 31%

Domestic overnight stays 69%

EU-28 53%Other countries 13%

America 6%

Russia 12%

Asia 16%

S P E N D I N G P E R V I S I T I N 2 0 1 7

1. China EUR 1,1862. Spain EUR 7543. Belgium EUR 6544. France EUR 6505. India EUR 6056. USA EUR 5987. South Korea EUR 5688. Japan EUR 5589. Australia EUR 52410. Canada EUR 516

B R E A K D O W N O F C O N S U M P T I O N B Y F O R E I G N

V I S I T O R S I N 2 0 1 7

Other countries 33% Russia 24%

China 17%

Sweden 8%Germany 6%

Estonia 4%UK 4%

Japan 3%

Sources: Visit Finland Statistics Service Rudolf, Statistics Finland

Sources: Visit Finland Statistics Service Rudolf, Statistics Finland, Source UNWTO/IMF Balance of Payments

Russian Market Volume• Population: 144 million people

• Outbound travel from Russia: 27 million arrivals to all destinationsin 2017 + 34% compared to 2016

Ø Europe’s share of Russian outbound travel is 74 %Ø Finland’s share of Russian outbound travel is 3%

• Travel expenditure (total outbound travel from Russia): 27 billionEUR

13%-20%

-27%

-16%34% 14% 6%

5%5%

4%4%

-5 000

0

5 000

10 000

15 000

20 000

25 000

30 000

35 000

40 000

45 000

2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 20230

5

10

15

20

25

30

35

40

45

Arr

ival

s (0

00's

)

Expe

ndit

ure

(EU

R Bi

llion

)

Forecast for Russian global outbound travel and expenditure in foreign countries

Expenditure (EUR billions) Arrivals (000s)

8%

-17%

-42%

-11%

18%

-50%

-40%

-30%

-20%

-10%

0%

10%

20%

30%

0

200 000

400 000

600 000

800 000

1 000 000

1 200 000

1 400 000

1 600 000

1 800 000

2013 2014 2015 2016 2017

Russian overnights in Finland 2013-2017

32%

7%

7%

2%

2%

4%

2%3%

10%

2%4% 3%

21%

Year 2017: 821 700 (+18%)

Sources: Visit Finland Statistics Service Rudolf, Statistics Finland

Visit Finland Visitor Survey 2017D2 Digital Demand

Google Analytics

Spending per trip

€235

Which parts of Russia are the visitors from:• 70% St. Petersburg• 10% Vyborg• 6% other Leningrad area

Russian travelers

Russian visitor rankings in Finland• No. 1 in overnights in 2017 (821 700, +18%)• No. 1 in travel receipts

• €659 million, +43% (Statistics Finland 2017)• €653 million, +39% (Visit Finland Visitor Survey 2017)

Share of overnights by regions 2017

29% 10% 48% %12

Sources: Visit Finland Statistics Service Rudolf, Statistics Finland

Winter (Nov-Apr): 432 100 (+18%) Summer (May-Oct): 369 700 (+16%)

28%

10%

11%

1%

1%

2%2% 20%

6%

5% 3%3%

6%

34%

3%

3%

3%

1%14%3%

3%

1%

3%

3% 3%

2%

23%

54 % 46

%

Russian overnights in Finland

Winter and Summer 2017

0

100 000

200 000

300 000

400 000

500 000

600 000

2010 2011 2012 2013 2014 2015 2016 2017

Russia

High winter season (12-02) Spring season (03-05)

High summer season (06-08) Autumn season (09-11)

Russian overnights in FinlandSeasonal overnights in 2017

Source: Rudolf data base, Statistics Finland

Whole Finland2017 2017 vs. 2016

Winter (Dec-Feb) 280 900 +16%

Spring (Mar-May) 147 000 +33%

Summer (Jun-Aug) 236 800 +15%

Autumn (Sep-Nov) 143 300 +12%

Russian overnights in Finland by season in 2017

Year 2017

Helsinki 83%

Turku 12%Kotka 11%Lohja 9%Oulu 9%Kouvola 7%Porvoo 6%Pudasjärvi/Syöte 5%

Lappeenranta 20%Imatra 20%Savonlinna 11%Mikkeli reg. 8%Sotkamo 6%Kuopio reg. 5%

Kuusamo 45%Rovaniemi 19%Kittilä/Levi 17%Inari/Saariselkä 6%

Russian visitors in Finland

Sources: Visit Finland Statistics Service Rudolf, Statistics Finland

0

50 000

100 000

150 000

200 000

250 000

300 000

350 000

January

Febru

aryMarc

hApril

MayJune July

August

Septe

mber

Octobe

r

November

December

Russian overnights in Finland by month

2013 2014 2015 2016 2017

-80%

-60%

-40%

-20%

0%

20%

40%

60%

80%

100%

January

Febru

aryMarc

hApril

MayJune July

August

Septe

mber

Octobe

r

November

December

Russian overnights by monthly change % 2013-2017

2013 2014 2015 2016 2017

13%18% 19%

9%

58%

5%

0% -1% -5%

9%

Denmark Finland Norway Sweden Iceland

Russian overnights, change %Change 2017/16 Average annual change 2009-2017

Denmark72 900

6 %

Finland821 700

72 %

Norway107 900

9 %

Sweden122 500

11 %

Iceland25 300

2 %

Nordic countries' share of Russian overnights 2017

821 700

200 000

400 000

600 000

800 000

1 000 000

1 200 000

1 400 000

1 600 000

2009 2010 2011 2012 2013 2014 2015 2016 2017

Development of Russian overnights 2009-2017

Denmark

Finland

Norway

Sweden

Iceland

Russia

9

9%

21%

-14%

15%9%

15%

24%

10%

Denmark Finland Norway Sweden

Change of Russian overnights by season 2017/16

Winter (Dec-Apr) Summer (Jun-Aug)

236 800

100 000

200 000

300 000

400 000

500 000

600 000

700 000

800 000

2009 2010 2011 2012 2013 2014 2015 2016 2017

Russian overnights in the Nordic countries,

summer season (Jun-Aug) 2009-2017

DenmarkFinlandNorwaySweden

378 500

100 000

200 000

300 000

400 000

500 000

600 000

700 000

800 000

2009 2010 2011 2012 2013 2014 2015 2016 2017

Russian overnights in the Nordic countries,

winter season (Dec-Apr) 2009-2017

DenmarkFinlandNorwaySweden

Russia

Corresponding seasonal overnights not available for Iceland

Sources: Visit Finland Statistics Service Rudolf, Statistics Finland

Statistics Sweden, Norway and Denmark

Russian internet searches regarding Finland

Sources: Visit Finland Statistics Service Rudolf, Statistics Finland , MyStay, Digital Demand

Russian overnights and internet searches regarding Finland Seasonality of travel-related Internet searches concerning Finland

05 000

10 00015 00020 00025 00030 00035 00040 00045 000

January

Febru

aryMarc

hApril

MayJune July

August

Septe

mber

Octobe

r

November

December

Online searches by Russians regarding Finland

2016 2017

020 00040 00060 00080 000

100 000120 000140 000160 000180 000

2016M

01

2016M

02

2016M

03

2016M

04

2016M

05

2016M

06

2016M

07

2016M

08

2016M

09

2016M

10

2016M

11

2016M

12

2017M

01

2017M

02

2017M

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2017M

04

2017M

05

2017M

06

2017M

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2017M

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2017M

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2017M

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2017M

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2017M

12

Russian internet searches and overnights by month

Searches Overnights

Top 10 Interests towards Finland based on online searchesExtraordinary AccommodationSki Hostels, villas, cottagesShoppingFinnish SaunaAquaparksSPA Hotels, SPA ProgrammesFinnish Design and FashionFishing and Ice-fishingBoating, sailing, cruisingWellbeing from Nature

Russian visitors in Winter (Nov-April)A Russian traveler spends on average €235 per trip during winter.

Source: VF Visitor Survey 2017Winter N=3 206

1 day43 %

2 days22 %

3 days15 %

4-5 days11 %

6 days or more9 %

Duration

Hotel or motel41 %

Friends or relatives

32 %

Camping area, hostel or

rented cottage16 %

Rental flat (incl. Airbnb)

4 % Other7 %

Accommodation

Shopping trip

64 %

Holiday trip18 %

Visiting friends or relatives

7 %

Transit6 %

Business trip2 %

Other reason3 %

PURPOSE OF TRAVEL

0%

0%

1%

1%

1%

4%

2%

1%

1%

2%

6%

8%

5%

5%

5%

84%

4%

5%

4%

7%

8%

5%

8%

9%

14%

13%

11%

11%

15%

18%

20%

5%

Concerts and music festivals

Biking, mountaing biking

Sport events

Other winter activities and experiences

National parks

Finnish culinary experiences

Cultural events

Family destinations

Finnish summer cottages

Winter sports

Finnish sauna

Buildings, castles, monuments, museums

Walking, hiking, camping in nature

Other outdoor activities

Wellness services and treatments

Shopping

Russian visitors’ activities and interests, Winter (Nov-April)

Experienced during the trip Interested but did not experience during the trip

4%

17%

33%28%

15%3%

15 - 24 25 - 34 35 - 44 45 - 54 55 - 64 over 64

Age group

19%

8%

10%

21%

21%

33%

Other company

Alone

Extended family (with familymembers outside the household)

Immediate family (householdwith kids)

Spouse/Partner only

Group of friends

TRAVEL COMPANY

Note: the figures on this slide are not definite but directional figures.

Russian visitors in Summer (May-Oct)

1 day40 %

2 days25 %

3 days12 %

4-5 days13 %

6 days or more

10 %

Duration

A Russian traveler spends on average €234 per trip during summer.

Hotel or motel39 %

Friends or relatives

31 %

Camping area, hostel or rented

cottage17 %

Rental flat (incl. Airbnb)

4 % Other9 %

Accommodation

Source: VF Visitor Survey 2017Summer N=3 382

Shopping trip49 %

Holiday trip24 %

Transit13 %

Visiting friends or relatives

7 %

Business trip3 %

Other reason4 %

PURPOSE OF TRAVEL

0%

0%

1%

2%

2%

2%

6%

3%

0%

6%

4%

4%

11%

10%

8%

72%

4%

6%

6%

6%

8%

8%

5%

8%

13%

10%

17%

18%

10%

16%

20%

10%

Concerts and music festivals

Other winter activities and…

Sport events

National parks

Family destinations

Biking, mountaing biking

Finnish culinary experiences

Cultural events

Winter sports

Finnish sauna

Finnish summer cottages

Wellness services and treatments

Buildings, castles, monuments,…

Walking, hiking, camping in nature

Other outdoor activities

Shopping

Russian visitors’ activities and interests, Summer (May-Oct)

Experienced during the trip Interested but did not experience during the trip

5%

19%

33%

26%

13%4%

15 - 24 25 - 34 35 - 44 45 - 54 55 - 64 over 64

Age group

14%

8%

10%

22%

27%

34%

Other company

Alone

Extended family (with familymembers outside the household)

Spouse/Partner only

Immediate family (household withkids)

Group of friends

TRAVEL COMPANY

Note: the figures on this slide are not definite but directional figures.