stb proposal presentation - aviatrix
DESCRIPTION
Strategic Business Proposal for Delta Air Lines, Inc.TRANSCRIPT
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Delta Air Lines, Inc.Aviatrix Channing Wisz Alexandria Robinson Cynthia McCarty Victoria Juillerat
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Proposed Solution
new customer vs existing customer
expanding entertainment options
Music videos
increase market share
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Company OverviewHumble beginnings in 1928
We are ”Delta’s force of global good”
Many firsts accomplishments in the airline industry
over 160 million travelers
Mission statement: carrier of choice
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Current Market Position
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External Market
Better Economy
Increase in flight bookings
Passengers remain feeling safe
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Competition
Direct competitors: airlines
Indirect competitors: rental cars, busses, railways
2012 Travel
0
22.5
45
67.5
90
Buiness Leisure
Air Travel Other
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Business Climate
2008 economic downturn
Mergers, decision to give up certain gate slots and takeoffs from major US airports
More business travel
Incorporating technology with customer service
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Challenges
Predicted to experience roughly 210 million fliers
Core values of perseverance and servant leadership
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Operations
Solution utilizes staffing and structure of established departments
Solution acts as an extension of the $14 million renovation plan
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Communication to Consumers
Traditional advertising methods planned to be released
Utilize inexpensive advertising methods
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Legal Factors
Copyright Laws
Licensing
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Ethical and Social Responsibility
Appropriate content
Uphold respectable image
Using social media responsibly
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Financial Benefits Cost To Implement Proposal
40%
10%
50%Licenses Widget DesignMarketing
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Timeline and Milestones
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Benchmarks
Solicit feedback from frequent flyers
Survey on ease of use and how likely they would recommend Delta
Make adjustments or improvements along the way
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Reason for Proposal
First in airline industry to implement music videos
Improve outlook on company brand
Build on current inflight entertainment options
Create an enjoyable and memorable experience for customers
Ensure long-lasting, loyal customer relationships
See an evident increase in revenue in an estimated 2 to 3 years
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Delta Air Lines, Inc.Thank you for your time and attention.
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ReferencesAbout Delta. (n.d.). About Delta. Retrieved July 10, 2014, fromhttp://www.delta.com/content/www/en_US/about-delta.html!About SkyMiles. (n.d.). Retrieved from https://www.delta.com/content/www/en_US/skymiles/aboutskymiles.html!Advisory Board on Disability. (n.d.). Advisory Board on Disability. Retrieved July 22, 2014, from http://www.delta.com/content/www/en_US/traveling-with-us/special-travel-needs/disabilities/advisory-board-on-disability.html!Andrew, B. (Photographer). (2008, 10 12). Delta Force [Print Photo]. Retrieved from https://www.flickr.com/photos/dunechaser/2936384057/in/photolist-iUzvTD-j9sMBS-5ttJFk-iU9nQ4-jhbVax-baLysa-b85pf8-ejs47r-eXnwgD-j7KN3m-jhaJGi-6wDWZ9-5PZ3jJ-dVrm7f-5jdTCv-9iSkNb-jhcQTW-4FLpar-e9wPjq-nreBg1-j7KHtD-iTnzjh-nGemUR-7wsUVj-dBMTuT-9dRLDS-7ZKip-fkgY2B-7jubrj-ivCWw8-biszsH-b7f6Gk-jXg1ra-bekrsP-8knbiK-b8kEet-6DtJyT-48T6dC-aFXhbD-9fLb5T-dtXevi-aLRkqx-eJs7Z6-91YnW-6Eg1zj-981TMS-9VStZN-6RnoBh-981UME-4oruAB/!Brandon. (2006 February 21). Communication. [Web Image]. Retrieved from https://www.flickr.com/photos/branman1975/102880332/in/photolist-a6hJQ-aeK6ix-kvgpMM-6QjgEQ-bD74dY-4pdPo8-5w5hxR-eaBFRw-akcBCG-m5hLaT-5UWkqe-9oy8tD-bCxG55-6ieFiV-aP3zkz-5mrJef-7E1wms-aikt6C-jzKLBa-68CLmo-7HHDxB-jhdhe5-77DYeX-6pJJiU-8s63id-47sycb-7yaiYG-a1YEJK-jjHCP3-62aEbe-BJ35J-4L4Yvf-8gQFrS-7arfjg-9RNhpz-6jGP4D-dWmn18-dsRQcY-4F5Tu9-e5kM6V-9Pe3kZ-ckKQ9S-azEGUf-7n9DVi-fiFaQR-nrzjH-5NJqiT-sEwQ3-egxBev-3dW3rn!CAPA: Center for aviation. (2011, 09 22). Tax hikes threaten US airline industry with billions in new costs.Retrieved from http://centreforaviation.com/analysis/tax-hikes-threaten-us-airline-industry-with-billionsin-new-costs-59227!CAPA: Centre for aviation. (2012, December 20). Delta Air Lines’ 2014 network strategy entails bypassingTokyo and leveraging partnerships. Retrieved from http://centreforaviation.com/analysis/delta-air-lines-2014-network-strategy-entails-bypassing-tokyo-and-leveraging-partnerships-145281!Carrington, D. (2013, July 19). Virgin and Delta team up in bid for world's most lucrative airline route.Retrieved July 11, 2014, from http://edition.cnn.com/2013/07/19/business/virgin-delta-airline-deal/
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Cherwenka, A. (2013, May 2). Delta Air Lines Marketing VP’s Advice: Innovate and Explore. Retrieved fromhttp://www.huffingtonpost.com/andrew-cherwenka/delta-air-lines-marketing_b_3197987.html!CSI Market. (n.d) Delta Air Line’s Total Debt to Equity. Retrievedhttp://csimarket.com/stocks/singleFinancialStrength.php?code=DAL&Tte!darrenjsylvester. (2008 March 20). Courtroom detail [Web Image] Retrieved from https://www.flickr.com/photos/26762414@N02/2513625920/in/photolist-4Q7ZpW-4WrQYC-aDDymz-kP5pga-bxGW3b-9ownNZ-bxdv5Z-9LWgoR-9qBfv9-7h3y5q-938W2L-4x9gMp-aMFTri-87DLqu-c8SWoW-aQNgDi-e7CzGD-qFxvu-2fj4nW-k5ts4s-7h3yaS-e4etKy-e4etE3-d7Ww9-dJFs6s-moLxnn-8GkWnt-e48RZK-9LeYfF-adWMdo-c79o4G-ecBCfh-furY1k-593d7M-nAF61i-6dVqMm-7x4Yhi-ePd46P-8B55GY-cce9d-69xm4b-98enft-nT5fxE-4tWCmH-7d7CMY-Jd14-5bPkjZ-8Jw63d-gY694p-9SZo5s!Delta air lines. (2013). 2013 corporate responsibility report. Retrieved fromhttp://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=5&ved=0CE4QFjAE&url=http%3A%2F%2Fnews.delta.com%2Fdownload%2F2013-Delta-Corporate-Responsibility-Report.pdf&ei=p1TEU9DABrT_8AG0voDYDA&usg=AFQjCNEencAQtP85F7JCIRo1BC2sO7-6FA&sig2=2LdPjXMFKpQCDGL8kbYqaw&bvm=bv.70810081,d.b2U!Delta air lines debt to equity ratio (quarterly):0.9487 for March 31, 2014. (2014, June 11). Retrieved fromhttp://ycharts.com/companies/DAL/debt_equity_ratio!Delta air lines teams up with Michael Buble to celebrate airlines expansion in Seattle, Washington Friday, Nov.15. (2013, October 29). . Retrieved July 11, 2014, from http://www.marketwatch.com/story/delta-airlines-teams-up-with-michael-buble-to-celebrate-airlines-expansion-in-seattle-washington-friday-nov-15-2013-10-29!Delta Airlines. (n.d.). Retrieved from http://us.makemytrip.com/flights/delta-airlines-dl.html!Delta Airlines Code of Ethics and Business Conduct. (n.d.). . Retrieved fromhttp://ir.delta.com/files/doc_downloads/governance/CodeofEthics_021004.pdf!Delta Airlines Inc. (2014). The history of Delta. Retrieved fromhttp://stage.mediaroom.com/delta/index.php?s=20308!Dolasia, M. (2013, 09 11). 9/11/2001 - the day our lives changed forever. Retrieved fromhttp://www.dogonews.com/2013/9/9/9-slash-11-slash-2001-the-day-our-lives-changed-forever!Dubois, S. (2012, 02 17). The real threat facing the airlines. Retrieved from http://fortune.com/2012/02/17/thereal-threat-facing-the-airlines/
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Farfan, B. (n.d.). Delta Air Lines Company Mission Statement - Mission, Headquarters, History, Founders Factsand Trivia About Delta Air Lines Corporation. About.com Retail Industry. Retrieved fromhttp://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-Statements/Delta-Air-Lines-Mission-Statement.htm!Investopedia. (n.d.). Price/Earning To Growth – PEG Ratio. Retrieved fromhttp://www.investopedia.com/terms/p/pegratio.asp!Jones, C. (2014, April 14). Airlines, airports improve tech for passengers. Retrieved July 11, 2014, fromhttp://www.usatoday.com/story/travel/flights/2014/04/07/airports-technology/7163329/!Jones, C. (2014, May 15). Summertime air travel predicted to reach 6-year high. Retrieved fromhttp://www.usatoday.com/story/travel/flights/2014/05/15/air-travel-forecast-summer-2014/9123747/!Leon, K. (2014, April 24). Bar owner warns other business owners about karaoke controversy. Retrieved July15, 2014, from http://www.fox21news.com/news/story.aspx?id=1035167#.U8ir06ifiOt!Lobello, C. (2013, August 21). Why Delta is the least respected brand in America. Retrieved fromhttp://theweek.com/article/index/248547/why-delta-is-the-least-respected-brand-in-americaMorningStar Inc. (2014). Delta Airlines Inc. company profile. Retrieved July 10, 2014, fromhttp://biz.yahoo.com/ic/10/10448.html!Quote. (n.d.). NYSE. Retrieved July 18, 2014, from https://www.nyse.com/quote/XNYS:ALK!Quote. (n.d.). NYSE. Retrieved July 18, 2014, from https://www.nyse.com/quote/XNYS:DAL!Quote. (n.d.). NYSE. Retrieved July 18, 2014, from https://www.nyse.com/quote/XNYS:UAL!Rushe, D. (2013, December 9). American and US Airways officially merge to create world's biggest airlineCompany will take the American Airlines name but consumer groups say merger could drive up pricesand weaken rivals. . Retrieved June 10, 2014, fromhttp://www.theguardian.com/business/2013/dec/09/american-us-airways-merge-worlds-biggest-airlines!!
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SkyMiles Medallion® benefits. (n.d.). Retrieved fromhttps://www.delta.com/content/www/en_US/skymiles/about-skymiles/medallion-program/medallionbenefits.html!Stats & facts. (n.d.). Retrieved from http://news.delta.com/Stats-FactsThe Wall Street Journal: Market Watch. (2014) Alaska Air Group, Inc. Retrieved fromhttp://www.marketwatch.com/investing/stock/alk/financials!The Wall Street Journal: Market Watch. (2014). Delta Air Lines, Inc. Retrieved fromhttp://www.marketwatch.com/investing/stock/dal/financialsThe Wall Street Journal: Market Watch. (2014) United Continental Holdings, Inc. Retrieved fromhttp://www.marketwatch.com/investing/Stock/UAL/financials?CountryCode=US!Trefis Team (2014, June 20). Airline Industry Will Have To Maintain Capacity Discipline To Remain Profitable.. Retrieved July 10, 2014, from http://www.forbes.com/sites/greatspeculations/2014/06/20/airlineindustry-will-have-to-maintain-capacity-discipline-to-remain-profitable/!Tresfis Team. (2014, April 14). Delta Is Expanding In Seattle To Target The Fast Growing Asia Air TravelMarket. Retrieved from http://www.forbes.com/sites/greatspeculations/2014/04/14/delta-is-expanding-inseattle-to-target-the-fast-growing-asia-air-travel-market/!Trejos, N. (2014, January 15). Business travel expected to bounce back in 2014. . Retrieved July 10, 2014, fromhttp://www.usatoday.com/story/travel/news/2014/01/15/business-travel-spending-increase/4478767/!U.S. Travel Association. (n.d.) Travel Facts and Statistics. Retrieved from http://www.ustravel.org/news/press-kit/travel-facts-and-statistics!Zimmermann, B. (2008 September 13). Go-around?. [Web Image] Retrieved fromhttps://www.flickr.com/photos/roomman/2852570653/in/photolist-5m5aSD-4XJQSh-imACg-7ty8ui-i4nJZ-9Mopg7-gkRQvE-5ciNLu-5TBLKx-8XRYwd-9ZPiBW-9MHq7y-mZkGf2-47wW3q-6mpbmH-f6CYkf-9cHcpH-a9cxHB-9uoz25-9p4Lb3-9XnhCS-9NELbX-9NAqQe-9NAw5D-9NDUEY-4QM316-9NyTno-8GxXDv-6yEgM4-5bR5F4-a7YUoU-9NDgMs-bUGb3m-nwqUkU-bUFY81-dTLKBb-bUG2US-bUG5uE-9p4L9E-dRZYdE-aooK8q-qeyuN-apNA1X-6qZ23g-9e4W7T-a7YUjb-iDurvv-63PPPW-benxe4-dWV6QU