For more information and to register please visit: www.amm.com/events/sssnyc #sssnyc

Steel SuccessStrategiesXXIXSheraton New York Times Square Hotel, New YorkJune 16-18, 2014

Lakshmi N. MittalChairman & CEO

ArcelorMittal

John FerriolaChairman & CEO

Nucor Group

James L.WainscottChairman, President & CEO

AK Steel

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The power of change • Good times on the horizon

Who should attend?l Steel millsl Steel and raw material tradersl Iron ore producersl Technology providersl Logistics companieslAnalysts and consultantslDistributorslAutomotive and consumer goods manufacturers

lConstruction companiesl Scrap suppliersl Banks and financiers l Exchanges and clearing houses

Returning to New York City for the 29th year, Steel Success Strategies XXIX remains thepremier event in the North American steel industry calendar. The conference attractsthe market’s biggest players and provides unrivalled networking opportunities withexecutives from across the supply chain.

The Steel Success Strategies New York series has welcomed:

90050037

Over

delegates

From more than

companiesRepresenting

countries

Chairman / President /Vice President / CEO 47%

23%

17%

5%

4%

3%

1%

Business Development /Sales Director / General Manager

Director / Managing Director /Assistant Vice President

Procurement Manager / Logistics Manager

Consultant / Analyst

Trading Director / Manager

Finance / Investor

2013 attendees by job title

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Confirmed speakersNEW

AMM LIVEThe new web app and ultimate networking toolAvailable for all registered delegates. AMMLive is the ultimate networking and eventmanagement tool, enabling you to get themost from your time during the conference.

l Browse the delegate list by name,company name or country

l Send speaker questions via thechairman – live

lMake connections with and send messages to the 1,000 other delegates before, after and at the conference

lCreate and update your profile

Details relating to AMM Live will be sent todelegates 4 weeks prior to the event.

Lakshmi N. MittalChairman & CEOArcelorMittal

John FerriolaChairman & CEONucor Group

James L.WainscottChairman, President & CEOAK Steel

Nicholas R. LardySenior FellowPeterson Institutefor InternationalEconomics

Keynote speakers PanelistslAfshin H. S. Khiabani, President, Ferogen Inc.

lAlexei A. Mordashov, CEO, SeverstallAndreas Flick, Chief TechnologyOfficer, Siemens VAI MetalsTechnology GmbH

lAtsushi Yamaguchi, Senior Analyst, UBS Securities

lDale Guidry, President & CEO, TMEIC Corporation

lDavid Brooks, Senior Vice President,American Metal Market

lDavid Paratore, President & CEO,Nanosteel

lDr. Joachim Schönbeck, President &CEO, SMS Meer GmbH

l Edward Meng, CFO, China GeruiAdvanced Materials Group

l Edwin Basson, Director General, World Steel Association

l Ernie Thrasher, CEO & Chief Marketing Officer,Xcoal Energy & Resources

lGianpietro Benedetti, Chairman,Danieli & C. SpA

lGuilherme Johannpeter, President,Gerdau North America

lHenry P. Gaines, Director ofMarketing, Midrex Technologies Inc

l James Tumulty, CEO, Calibre Group l Jim Barnett, President, Grand Steell Jo Isenberg-O’Loughlin, ExecutiveEditor, American Metal Market

l John Lichtenstein, ManagingDirector, Global Metals IndustryPractice, Accenture

l Jose Carlos Martins, ExecutiveDirector, Vale

l Kazuo Fujisawa, General Manager, JFE Steel

l Lawrence Kavanagh, President, Steel Market Development Institute

l Li Xinchuang, President & Chief Engineer, China Metallurgical Industry Institute

l Lily Chia, Head of ProductManagement, Commodities, Singapore Exchange

l Lisa Goldenberg, President, Delaware Steel Co.

l Louis Schorsch, CEO Americas,ArcelorMittal

lMark D. Millett, President & CEO,Steel Dynamics Inc.

lMichael Smolenski, President &CEO, Coil Tainer

lNicholas J. Sowar, Partner, GlobalSteel Leader, Deloitte & Touche LLP

l Pablo Duarte, Commercial VicePresident, Tenova HYL

l Philipp Englin, CEO, World Steel Dynamics

l Richard D. McLaughlin, Partner, World Steel Dynamics Consulting

l Robert Stall, Partner, Ernst & Youngl Ron Greco, Senior ProductConsultant, Axis ERP, Aptean

l Ronald E. Ashburn, ExecutiveDirector, Association for Iron & SteelTechnology (AIST)

l Sean Davidson, Raw MaterialsEditor, American Metal Market

l Sean Hoover, US Metals Leader,PricewaterhouseCoopers LLP

l Senior Representative, SunCoke, Inc.lVee Kachroo, Vice President ofSupply Chain Solutions, CN

lVictor Allis, CEO, QuintiqlWu Wenzhang, CEO, Steel Homel Yasukuni Yamasaki, President,Mitsubishi-Hitachi Metals Machines

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Program

Day one Monday June 16, 2014

10:00am Registration desk opens for technologyand logistics sessions

11:00am Logistics

Moderator:

Jo Isenberg-O’Loughlin, Executive Editor, American Metal MarketPanelists:

Vee Kachroo, Vice President of Supply ChainSolutions, CNMichael Smolenski, President & CEO, Coil Tainer

11:45am Software technology

Moderator:

Ronald E. Ashburn, Executive Director, Association for Iron & Steel Technology (AIST)Panelists:

Victor Allis, CEO, QuintiqRon Greco, Senior Product Consultant, Axis ERP,Aptean

12:30pm Networking refreshment break

1:30pm Technology sessions

Moderator:

Ronald E. Ashburn, Executive Director, Association for Iron & Steel Technology (AIST)Panelists include:

Gianpietro Benedetti, Chairman, Danieli & C. SpAPablo Duarte, Commercial Vice President, Tenova HYLAndreas Flick, Chief Technology Officer, Siemens VAI Metals Technology GmbHHenry P. Gaines, Director of Marketing, Midrex Technologies Inc.Dale Guidry, President & CEO, TMEIC CorporationDavid Paratore, President & CEO, Nanosteel Dr. Joachim Schönbeck, President & CEO, SMS Meer GmbHYasukuni Yamasaki, President, Mitsubishi-Hitachi Metals Machinery

6:00pm Networking drinks reception

Day two Tuesday June 17, 2014

8:00am Registration desk opens

8:30am Welcome

David Brooks, Senior Vice President, American Metal Market

8:45am Keynote presentation: Winners emerging – bounty after break-up

Peter F. Marcus and Karlis M. Kirsis, Managing Partners, World Steel Dynamics

9:15am Keynote speaker

Lakshmi N. Mittal, Chairman & CEO,ArcelorMittal

10:00am Networking refreshment break

10:30am Panel I: International: The smaller the world – the bigger the thinking

• Is this the end of old steel plants? • Can Chinese steel mills be neutralised? • Is steel demand poised to surge again from 2016 onwards? •Will global capacity increase in the coming years?

Moderator:

Edwin Basson, Director General, World Steel AssociationPanelists:

Kazuo Fujisawa, General Manager, JFE Steel John Lichtenstein, Managing Director, Global Metals Industry Practice, Accenture Alexei A. Mordashov, CEO, SeverstalLouis Schorsch, CEO Americas, ArcelorMittal

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continued overleaf...

Register now for the 2014 AMM Awards for Steel ExcellenceDinner and AMM Steel Hall of Fame Class of 2014 presentationbeing held on June 17, 2014 during the Steel SuccessStrategies XXIX Conference.

Call +1 646 274 6250 now to reserve your dinner spot.

A dinner ticket is $300; there are limited seats available soreserve your seat today.

To discuss sponsorship opportunities or to reserve a table foryour clients and colleagues, please contact Mary Connors:+1 646 274 6250 or email mconnors@amm.com

11:50am Keynote speaker

12:30pm Luncheon

The fifteenth “Willy Korf Award for YoungExcellence” honors

Dr. Michael Skorianz, Steel Production – Process Technology and Refractories, ThyssenKrupp Steel Europe AG

The twenty fourth “Willy Korf/Ken IversonSteel Vision Award” honors

James L. Wainscott, Chairman, President &CEO, AK Steel

2:00pm Panel II: North America: The moth to the flame?

• New steel plants – are capacities inadequate?• Are new sheet plants needed?• Is the USA truly the best place to build a newmanufacturing plant?• US government policy and its effect on the US steel industry • Could demand rise 20% by 2020? • The USA’s energy advantage – does it move theneedle for steel demand?

Moderator:

Jo Isenberg-O’Loughlin, Executive Editor, AMM Panelists:

Sean Hoover, US Metals Leader,PricewaterhouseCoopers LLPGuilherme Johannpeter, President, Gerdau North AmericaLawrence Kavanagh, President, Steel Market Development InstituteMark D. Millett, President & CEO, Steel Dynamics Inc. James L. Wainscott, Chairman, President &CEO, AK Steel

3:30pm Networking refreshment break

4:00pm Panel III: Steel middleman companies: Ever-more essential downstream outlets

• Is pricing power returning to the middle men?• Do steel mills’ downstream outlets have animportant advantage – ship higher end productsand better maintain operating rate?•M&A – is the acquisition cost low?

Moderator:

Richard D. McLaughlin, Partner, World Steel Dynamics Consulting Panelists:

Jim Barnett, President, Grand Steel Lisa Goldenberg, President, Delaware Steel Co. Afshin H. S. Khiabani, President, Ferogen Inc.Nicholas J. Sowar, Partner, Global Steel Leader,Deloitte & Touche LLPJames Tumulty, CEO, Calibre Group

5:30pm Networking drinks reception

Day three Wednesday June 18, 2014

8:00am Registration desk opens

8:30am Panel IV: China & developing world: Clash of the MegaCoastal plants

•What is the forecast for Chinese steel demand up to 2025?• The avalanche of trade suits against the Chinese – what are the implications?• Is Chinese capital spending set to plummet? Is Chinese steel intensity set to plunge? •Will major Chinese mills participate in global M&A?•Opportunities in India – what are the advantagesfor well positioned steelmakers?

Moderator:

Philipp Englin, CEO, World Steel DynamicsPanelists:

Edward Meng, CFO, China Gerui Advanced Materials GroupRobert Stall, Partner, Ernst & YoungLi Xinchuang, President & Chief Engineer, China Metallurgical Industry InstituteWu Wenzhang, CEO, Steel HomeAtsushi Yamaguchi, Senior Analyst, UBS Securities

10:00am Keynote speaker

John Ferriola, Chairman & CEO, Nucor Group

10:45am Networking refreshment break

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For further information please contact: Mary Connors, American Metal Market Tel: +1 646 274 6250 Email: mconnors@amm.com

Sponsorship and exhibition opportunitiesSponsoring and exhibiting at the premier globalsteel conference of the year will provide yourcompany with great visibility to increaseawareness among an elite group of decisionmakers across the steel supply chain.

l Increase awareness/visibilitylGenerate new sales leadsl Showcase your products/services and achievements

l Strengthen your position in the marketl Showcase your thought leadership

Sponsorship packageslWelcome receptionlWorld cup feed including day two receptionl Reception desklDelegate bagsl Breaks

There are limited speaking slots available.

There are only a limited number of exhibitsavailable, call today to reserve your space.

Exhibiting companies will receive:l Exhibition display area – 8’x10’, table with two chairsl Full page company profile description in delegate workbook

l Two conference delegate passes

Refreshments

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Exhibition floorplan1 American MetalMarket

2 CN 3 TMEIC4 Coil Tainer 5 NanoSteel Company Inc.

6 Mitsubishi-Hitachi Metals Machinery

11 Aptean15 Singapore Exchange16 AIST 17 Tenova HYL18 Quintiq19 Siemens20 SunCoke 21 China GeruiAdvanced MaterialsGroup

22 PwC 23 Crowe Horwath24 Midrex TechnologiesInc.

11:15am Panel V: Battle metallica: Will iron ore trump scrap?

•Will a lower iron ore price pressure the scrap price?• Has the metallics price boom ended? • How badly will prime scrap prices in the USA beaffected by rising DRI capacity in the country?

Moderator:

Sean Davidson, Raw Materials Editor, American Metal MarketPanelists:

Senior Representative, SunCoke, Inc.Jose Carlos Martins, Executive Director, ValeErnie Thrasher, CEO & Chief Marketing Officer,Xcoal Energy & Resources

12:30pm Luncheon

Highlight speaker

Nicholas R. Lardy, Senior Fellow, Peterson Institute for International Economics

2:00pm Panel VI: Hedging the price risk: Panacea for whom?

•Will futures trading activity permit steel mills tostrengthen their relationships with the steel buyer? • Can trading activity outside China amount to 3billion tons a year?•Will futures trading enhance the pricing power ofwell positioned steel companies – or destroy them?

Panelists:

Lily Chia, Head of Product Management,Commodities, Singapore Exchange

3:00pm Close of conference

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Marketing choices(these will be applied to all delegate contact details suppliedon this form) Please tick if you don’t want marketing from ourgroup by telephone , fax , email , post or fromcompanies outside our group (including sponsors) .

Delegate CancellationsRegistration cancellations received in writing on orbefore May 19, 2014 wlll qualify for a refund less US$200handling charge. No refund will be given oncancellations after this date, although delegatesubstitutions will be accepted. For hotel cancellationpolicy, please contact the hotel directly. ln the unlikely eventof this conference being canceled for any reason, neitherAMM not its subsidiaries and/or associated companies norits employees accept any responsibility for travelaccommodation cost or consequential losses incurred by aprospective delegate as a result of any such cancellation.We therefore recommend that prospective delegatesarrange appropriate travel insurance coverage. Note: Whileevery effort is made to ensure the speakers, papers, topics,tours etc that are announced in advance materialize, neitherAMM Events nor its subsidiaries and/or associate companiesnor its employees accept any liability or responsibility incases where they fail to materialize.

Steel SuccessStrategies XXIXSheraton New York Times Square Hotel, New YorkJune 16-18, 2014

AccommodationSheraton New York Times Square Hotel811 7th Ave at 52nd Street, New York,NY 10019, USAPhone: +1 212 581 1000Web: www.sheratonnewyork.com

Reserve your space todayThere are two easy ways to register:1. Register on-line at www.amm.com/events/sssnyc2. Call +1 212 901 3828 to register over the phone

Registration rates

Super Early Bird rate $1,799Expires March 21, 2014

Early Bird rate $1,999Expires April 25, 2014

Standard rate $2,299

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