stefan mcintosh portfolio design

8/18/2019 Stefan McIntosh Portfolio Design

1/18

Stefan McIntosh

CreativeArt Direction

Design


2/18

Art and design has always been at my core,

but life’s inquisitive paths will cause you

to wander. Trying, failing, succeeding and

repeating, but always being honest with myself.

Never losing sight on what I love doing and

always looking to see what I can extract from

it. This is my identity, this is what I’m proud

of and this is what has got me to where I

am today. The yearning for a deeper creative

understanding of our world.

This hungry mind of mine has worked on a diverse

range of projects over the years. Whether it

be a start up or an established brand, my

approach never differs. Energetic and creative

endeavour is always at the forefront. Merging

a fluid dialogue between client, creative andaudience in a unique and memorable manner.

Great work comes from working with people

that share similar values. Sharing this vision

with one another is the impetus for creating

the best work possible. I believe I can bring

profound creative flair that delivers from the

divergent thinking to the deft craft, whilst

of course having a laugh and enjoying what I

do with inspiring people.

SAMM(Stefan Anthony Marek McIntosh)

Intro


3/18

My objective for this project was to come up

with a visual direction that suited the tone

of the brief. People who are not your average

fitness enthusiast. That will still go out and

train in the blazing heat.

For the visual direction I came up with a

loosely layered grid system. I choose this

unconventional method as I felt it reflected

the mood of the brief, “Not Made For Normal”.

Creating individual elements that could work

as a modular system to construct the layouts.

Keeping the messaging hierarchy flexible

allowed for product, athlete energy or weather

to take prominence when necessary.

I wanted the organic brush strokes to give offa subtle pop of heat. Using a warm hue colour

palette to communicate this.

Visual Content For adidas.com, Retail & Local Markets

Art Direction & Visual Communication

adidas

Other’s Sweat, I Cool


4/18


Art Direction & Visual Communication

The male visual was constructed in a similar

manner. Using the same colour palette to rid the

old stereotype of certain colours only being

associated with a female market. Allowing for

the energy of the visual to do the talking.

adidas



5/18

I had the awesome opportunity to art direct

the photo-shoot in beautiful Barcelona. Working

closely alongside renowned photographer Leo

Cackett. My location choice was the Parc DelFòrum. Its eye catching abstract architecture

and multiple stair cases allowed for the high

and mid camera angles we required.

Conveying a hot sunny day within the photography

was a mandatory request in the brief. A little

tricky considering it was late October and the

weather was very unpredictable. With a little

faith and very quick shoot window times we

were able to complete our shot list.


Art Direction

adidas


http://leocackett.com/http://leocackett.com/http://leocackett.com/http://leocackett.com/


6/18

Typography explorations I worked on.

01

I took inspiration from Turkish calligraphysymbols to create this abstract type

treatment. Using different font weights and

sizes in a non-linear eye catching manner.

Using the brush strokes to emphasis energy.

02

I created this scanner effect treatment

to implement movement within the type. By

scanning and moving the type slightly up and

down to create the surreal warped look.

03

A process of physcially sanding down theletters to give them a simple but organically

textured feel with purposely inconsistent

kerning.

01 02

03


Design

adidas



7/18

An idea I came up with to take over a street

with graffiti style wild postering. It allows

for a visually stimulating and engaging

product story. Combining different elementscreated during the campaign. Also using

temporary inks that would be used for the

large vibrant brush strokes.


Activation Ideas

adidas



8/18

Another street art style idea to take over a

section of a street while working with local

artists. This really puts the product in a

different context that a younger demographicwould feel drawn towards. Also an opportunity

to document and create online content to

feed certain adidas associated channels.

adidas



Activation Ideas


9/18

01

Using thermochromic ink which disappears

when heat is applied to it I came up with

the idea of a two layered billboard. Duringthe day when the red thermo ink is heated up

above 30 degrees it disappears to reveal the

full visual communication. I really liked how

it all conceptually tied in together.

Click on this LINK to view the little

animation.

02

Humorous motivational marathon taunts that

act as distance indicators as well. Whilst at

the same time promoting the product.

01 - Night

01 - Day

02

adidas



Activation Ideas

http://gph.is/1TO2H3Mhttp://gph.is/1TO2H3M


10/18

To celebrate the launch of its Chuck Taylor All

Star Tie-Dye Collection, a beautiful house on

one of Amsterdam’s canal streets was chosen

to host the art event. Several well acclaimedDutch artists were each given a floor to

completely transform in whatever manner they

deemed fit.

All forms of media had to include the vibrant

paint splash to stylistically tie in with the

artistic treatment on the sneakers. This allowed

for eye catching continuity and memorable a

experience.

Print & Online Visual Communication

Design

Converse

Clash Wall


11/18

No Man’s Art Gallery provides an international

platform for young artists by organising pop-

up galleries all over the world.

For the identity I explored a wide variety

of executions. Ranging from illustrative to

experimental to more traditional. In the end I

decided to go with a simple timeless approach

that signifies the galleries long-term goal.

The visual appearance of the site was to

create something clean and visual so the art

is the main focus. Simple functionality with

a fixed menu bar allowed for an uncluttered

experience.

To complement the website I designed a business

card. I felt creating something hand made

conceptually would compliment NMAG. I used an

ink stamp to press the information on to the

card. The freedom of this method allows for

different types of paper and inks to be used.

In its own right, a little piece of art.

Print & Online Visual Communication

Design & Identity

N O

M A N ’ S

A R T

G A L L E R Y

No Man’s Art Gallery


12/18

Really Good Juices are a cold pressed juice

company. Their mission, to make the world a

healthier place for your body and mind.

I felt the design of the labelling had to

reflect the rawness of the juice. I printed

onto organic paper which was a cool way to

complement the product itself. I drew simple but

clear outline illustrations which communicated

the additional ingredients whilst allowing the

photographed main ingredient to be prominent.

Packaging

Art Direction & Illustration

Really Good Juices


13/18

I was given the opportunity to create an art

piece for Adformatie magazine. The brief was

left up to me but it had to reflect an aspect

of my creative thinking. So I researched intowhat is the highest point that one can reach

when thinking creatively.

Lucidity is when someone is in a half dream

like state while still being able to control

what they are thinking about. Alpha brain waves

are at their highest allowing us to connect

the dots to our problems better.

I created a surreal visual of this process

and what you see is my result. Also if you’re

asking yourself does it work, my answer would

be try it out and see.

This is a paragraph which I wrote to accompany

the artwork.

“Moments of insight are what we live for.

Obtaining them isn’t always so simple.

Especially when a mental barrier obstructs our

creative path. Allowing ourselves a moment to

step away, relax and reflect could just convey

the answer we have been searching for.”

Art Piece

Illustration

Adformatie Magazine

Podium


14/18

My role at Cruise was to work on the design

needs for the company. This entailed POS,

packaging, window graphics to advertising.

One project in particular was a seasonal

lookbook. Working alongside Graphical House

in Scotland we worked together to come up

with the visual direction and design for the

book.

I came up with the idea of using vibrant

and organic elements in a playful manner to

create a strong contrast with the clothing.

Visually and metaphorically. Something

unexpected that would grab the viewers

attention in a slightly sureal fashion.

Look Book Publication

Design

Cruise Fashion


15/18

Look Book Publication

Design

Cruise Fashion

I used a non-uniform three column grid to

create a more visually interesting form of

information. It lended itself well to the

off-kilter approach to the lookbook and alsoallowed for flexibilty when needed.


16/18

I was approached by the Millennium Galleries

in Sheffield to produce a range of posters for

an upcoming expo for vitra. The expo exhibited

products from their “standards” range. Theseare a series of their core key products that

have been iconic for many years.

I wanted the ideology and the innovation

of vitra to be reflected in the graphical

communication of the posters. Whilst respecting

their meticulous and clean approach.

I created a one off logo for the event. It

reflected the two different types of materials

that were the theme of the expo, plastic & steel.

I choose this to indicate the significance of

these two materials for vitra.

Printed Visual Communication

Design

vitra

Standards


17/18

I was approached by the Millennium Galleries

in Sheffield to produce a range of posters for

an upcoming expo for vitra. The expo exhibited

products from their “standards” range. Theseare a series of their core key products that

have been iconic for many years.

I wanted the ideology and the innovation

of vitra to be reflected in the graphical

communication of the posters. Whilst respecting

their meticulous and clean approach.

I created a one off logo for the event. It

reflected the two different types of materials

that were the theme of the expo, plastic & steel.

I choose this to indicate the significance of

these two materials for vitra.

Printed Visual Communication

Design

vitra

Standards


18/18

Creative, Art Direction, Design Outro

Please feel free to get in contact with me

about work opportunities.

Stefan McIntosh

email: [email protected]

mobile: +31 (0) 618984664

stefan mcintosh portfolio design

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